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Gamification for participation STC NY Metro

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Pacesetter Presentation for the Leadership Program at the STC Summit 2015. Topic covered: Gamification for Participation. NOTE: I am not the author of this presentation; I am just posting it via my account.

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Gamification for participation STC NY Metro

  1. 1. GAMIFICATION FOR PARTICIPATION PRESENTED BY STC NY METRO STC SUMMIT, LEADERSHIP DAY JUNE 21, 2015
  2. 2. THE PROBLEM • Dwindling participation • Dwindling membership • Not attracting Millennials or meeting their expectations • Stagnation
  3. 3. THE SOLUTION • Gamification • Why: Give people a reason to participate / join – Prizes – Competition – Socialization – Recognition – Fun
  4. 4. THE IMPLEMENTATION OF GAMIFICATION: PART I – OUTLINE THE PROGRAM • Name: NY Metro Communicator Quest • Multi-level scheme – Points – Badges – Prizes • Results – Announcements – Prizes
  5. 5. THE IMPLEMENTATION OF GAMIFICATION: PART I – OUTLINE THE CATEGORIES
  6. 6. THE IMPLEMENTATION OF GAMIFICATION: PART I – OUTLINE THE CATEGORIES
  7. 7. THE IMPLEMENTATION OF GAMIFICATION: PART II – SIMULTANEOUS DEVELOPMENT ACTIVITIES • Make badges • Make web pages • Make spreadsheet with algorithms for recording
  8. 8. THE IMPLEMENTATION OF GAMIFICATION: PART II – MAKE BADGES
  9. 9. THE IMPLEMENTATION OF GAMIFICATION: PART II – MAKE WEB PAGES
  10. 10. THE IMPLEMENTATION OF GAMIFICATION: PART II – MAKE WEB PAGES
  11. 11. THE IMPLEMENTATION OF GAMIFICATION: PART II – MAKE WEB PAGES
  12. 12. THE IMPLEMENTATION OF GAMIFICATION: PART II – MAKE WEB PAGES
  13. 13. THE IMPLEMENTATION OF GAMIFICATION: PART II – MAKE WEB PAGES
  14. 14. THE IMPLEMENTATION OF GAMIFICATION: PART II – MAKE WEB PAGES
  15. 15. THE IMPLEMENTATION OF GAMIFICATION: PART II – WEB PAGES
  16. 16. MAGIC
  17. 17. MAGIC
  18. 18. MAGIC
  19. 19. MAGIC
  20. 20. THE IMPLEMENTATION OF GAMIFICATION: PART III – MARKETING APPROACH • Stealth approach in steps – Step 1: Reveal badges – Step 2: Social media, such as Facebook and website – Step 3: Announce winners • If you build it, they will come
  21. 21. THE IMPLEMENTATION OF GAMIFICATION: PART III – MARKETING APPROACH
  22. 22. THE CHALLENGES • Marketing and publicity – Shortage of marketing skills – Shortage of volunteers – Shortage of time • Manual entry of participation – Delay in list of winners and leaderboard – Delay in announcements of winners
  23. 23. NEXT STEPS: MARKETING / PUBLICITY • Found volunteers – Enter points / participation – Start small • Still looking for marketing ideas
  24. 24. NEXT STEPS: MANUAL > AUTOMATED ENTRY
  25. 25. NEXT STEPS: MANUAL > AUTOMATED ENTRY
  26. 26. THE RESULTS • Uptick in participation • Interest • Hope
  27. 27. MORE INFORMATION • Gamification pages http://www.stcnymetro.org/home/ny-metro-quest • Inquiries http://www.stcnymetro.org/home/about-us/join-stc/contact- us

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