CASE Edinburg 2014 Funderful - Small Data, Big Results
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Part of a joint lecture with UCL title Small Data, Big Results from this year's CASE Europe Edinburg universities conference. Check out the links from the slides: SSE Riga giving case study video: https://www.itsfunderful.com/sseriga_case Nyenrode Business University giving platform: https://chairs.nyenrode.nl/
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CASE Edinburg 2014 Funderful - Small Data, Big Results
- 1. to use data to fuel donations at UCL
- 2. We help universities fundraise by creating an experience for alumni based on human needs. itsfunderful
- 3. 40% 30% 20% 10% 0% itsfunderful to be fueled by enthusiasm 2012
- 4. itsfunderful 40% 30% 20% 10% 0% to be fueled by enthusiasm 2013
- 5. https://www.itsfunderful.com/sseriga_case to be fueled by enthusiasm
- 6. Spreading the vision itsfunderful
- 7. Nyenrode walkthrough video itsfunderful
- 8. Campaign Inspiring about campaign objectives itsfunderful Mission Progress Culture Evoking sentiment towards the school Giving a sense of urgency & achievement
- 9. Decision is yours >< Inspiring about campaign objectives itsfunderful Mission Progress Culture Evoking sentiment towards the school
- 10. Preliminary results Campaign launch: September 2014 Silent phase: 40 chairs sold and € 20,000 raised itsfunderful
- 11. itsfunderful to meet UCL
- 12. and to apply startup thinking to giving.
- 13. Lean Fundraising When small data & big constraints is all you need meet itsfunderful
- 14. Don’t limit the potential Insight, insight, insight, insight, insight , Insight, insight , insight, insight , insight, insight , insight , insight, insight , insight, insight , insight itsfunderful
- 15. itsfunderful 1. Giving, a social effect 2. Influence, a giving effect
- 16. Social ties influence our behaviour You 150 friends 10,000 friends of friends itsfunderful
- 17. itsfunderful
- 18. itsfunderful UCL Focusing on 1853 alumni prospects, we discovered 28494 links of seven different types.
- 19. We had some pitfalls insight, insight , insight Insight, insight , insight, insight , insight , insight, insight, insight insight itsfunderful
- 20. Future plans Generate better influencer data Spread the & giving culture itsfunderful
- 21. It’s Funderful to kickstart a giving culture at UCL itsfunderful raimonds@itsfunderful.com ™