1. Irwin J. Sasson
Phone (619) 602-2212; email: ijsasson@hotmail.com; 1430 Petree St. #498, El Cajon, CA 92020
SUMMARY OF QUALIFICATIONS:
Sales and operations professional with the ability to build relationships and a track record for exceeding
corporate sales goals.
ACHIEVEMENT SUMMARY:
Twenty years of outside and inside sales and sales management, 1985-2008
Implemented and achieved successful change initiative and reshaped corporate culture from an
unmotivated under-achieving call center to a culture that exceeded sales expectations by 27% one
year later
Developed a southern California outside sales team from ground zero that eventually generated
$2.5M in sales within a two year period
Implemented policy and procedure for each department reducing annual overhead by 30%
Developed and executed a direct import program lowering product cost 50% and increasing annual
profits 20%
Created a successful “start-up” company which exceeded $2.3M in sales within two years
Extensive retail and retail management experience
PROFESSIONAL EXPERIENCE:
OPERATIONS MANAGER
Allstate Courier Inc., San Diego, CA 2012 – Present
• Logistics coordinator
• Dispatcher
• Sales
• Assistant to the owner
RETAIL STORE OWNER
Tina's Treasure Chest, Chula Vista, CA 2009-2010
• Opened and maintained retail store specializing in garden decor
• Facilitated all purchasing, merchandising and promoting of all products
• Staffed, trained and motivated all sales associates
PROFESSIONAL CONSULTANT
IJSasson Business Consultants, San Diego, CA 2002- 2009
• Maintained and serviced existing accounts
• Cultivated new accounts and retail outlets
• Responsible for producing sales of manufacturer products
VICE PRESIDENT GENERAL MANAGER
American Ad Specialties, LLC. Santee, CA 1999-2002
• General Manager of all department managers. Duties included growing daily sales and administration of
operations.

2. • Responsible for change and creating new systems, programs, policy and procedure which reduced
overhead by 30% and increased sales by 27% through transformational leadership
• Responsible for providing inspirational and transformational leadership, reshaping corporate culture
that increased revenues by 27%
PRESIDENT / PRINCIPAL
Sasson and Associates, Inc., Escondido, CA 1994-1999
• Initiated a new “start up” sales organization in the Southern California market targeting gift and
collectable retail outlets
• Established six territories and hired and trained six outside sales representatives
• Starting with no established base and no market penetration, the organization was able to produce over
$2.3M in sales volume by the end of the second year of business and continued to exceed all expected
sales expectations.
NATIONAL SALES MANAGER
Figi Graphics, San Diego, CA 1991-1994
• Managed national sales force, which included 30 independent sales agencies and several direct sales
associates
• Responsible for maintaining company sales objectives and enjoyed a 10% increase in sales volume each
year over a five-year period which was achieved though sales training, constant communications with
agency principal, as well as individual sales agents
• Responsible for managing all “key account” sales associates which resulted in acquiring a total of 25
major accounts over a three-year period which included Nordstrom, Tuesday Morning, ZCMI, Disney and
Warner Bros.
WESTERN REGIONAL SALES MANAGER
Willitts Designs, Petaluma, CA 1985-1991
• Managed sales force for the western half of the United States, which included 20 independent sales
agencies and several direct sales associates
• Responsible for maintaining company sales objectives and enjoyed a 23% increase in annual sales
volume each year which was achieved though sales training, constant communications with agency
principal as well as individual sales agents
• Responsible for managing all “key account” sales associates which resulted in acquiring a total of 16
major accounts over a five-year period including Nordstrom, Stein Mart, ZCMI, Disney and Warner Bros.
EDUCATION:
Bachelor of Science Dale Carnegie Training
San Diego State University, San Diego, CA
Marketing Major Boy Scouts of America
Eagle Scout
First Year MBA
University of Phoenix, San Diego, CA