Insights Success has shortlisted “The 20 Most Admired Tech Companies to Watch 2018”, we introduce you to 20 such avant-garde companies which have adopted new and advanced techniques and are the frontiers of a new era of business.

1. www.insightssuccess.com
June 2018

4. Businesses- Marching
Towards the Pinnacle
he realm of business has stayed pretty much the same until the innovations in technology or the
Tindustrial revolution came its way. However, none of us can say that it is going to be the same
hereafter. The Industrial Revolution had brought few changes in the manufacturing sectors which
were followed by mass production and usage of electricity. While the early stages of industrialization had
initiated a shift to machinery factories and mass production, the third revolution changed the business to
what we see today. This age brought some of the smartest innovations which were the computer and
automation. With the introduction of computers, the functioning of many businesses had witnessed a
drastic change.
The internet later was a major break into this demesne. The world today is connected and the dominion of
business has seen sweeping changes unlike before. This has altered the entire process of business and
introduced new changes. Businesses today, are adapting to these changes at a sheer pace and never before
in history have these changes occurred so fast.
One of the major changes that occurred was ‘mobility’. Having rewritten the paradigm of marketing,
business of all types (small or big) can now be handled from anywhere in the world. Starting with
content marketing, sales enablement to customer relations and every other process of business can now be
done with the click of a single button. However, it gets more interesting as the customers now are also
very much equipped with these facilities. This single process has not only awakened a new era of
consumer-ship but it has also changed how business is being received. In other words, industrialists today,
are closer to the customers.
In the present world, technology has found a way to invade into business somehow or the other. Starting
from managing all the aspects of business like, marketing, production, manufacturing, data storing and
others, technology now plays a key role. Industrialists are already leveraging the pervasive power of
Cloud based solutions, cloud computing, AR/VR, Augmented Intelligence, SaaS and other advancing
Editor’s Note

5. technologies to bring agility to business. Managing progressive changes in business, the world is
yet to spectate what technology has in store for future.
In this issue titled as, “The 20 Most Admired Companies to Watch 2018” we have put forward
few such companies who have adopted a new approach to business and are initiating reformist
changes with their unique services. On the cover of the issue, we have presented an exclusive
coverage about the company named Lakes Environmental Software. This company offers
technologically advanced IT solutions which help in solving complex environmental problems.
The other enterprises enlisted within, who are gaining attention for their exceptional services are,
Accordant Technology Inc.;for providing phenomenal experience to its customers by leveraging
technology, BISTel ; the leading provider of intelligent manufacturing software solutions enabling
the realization of the smart connected factory, Keono; which is a multichannel digital advertising
agency that offers solutions through digital marketing channels, Sightline Systems; for providing
real-time performance analytics, automated root-cause analysis and capacity planning that helps
organizations in proactively predicting performance issues, VerseOne; for offering unique digital
solutions to housing, healthcare, and other business sectors, POC Medical systems; owner of
TM
Pandora CDx , a disruptive platform which helps in rapid screening of diseases, Sports 1
Marketing; a global sports and media marketing agency that has been leveraging the relationship-
capital built by its founders, Symphony Solutions; a company offering high quality IT, BPO and
Consultancy services, StraitsBridge Advisors; which offers comprehensive consulting solutions
to banks and financial institutions in multiple domains and Möbius Partners; for its exceptional
and most advanced and strategic technology solutions.
While flipping the pages, take a note to read CXO articles namely, Block chain- Savior of the
Logistics Industry, and How VR Can Be Used in Industrial Training, drafted by industry
professionals. These articles give a detailed insight into the current trends in business. Also, while
brushing through the leaves of the issue make a note to read the write-ups penned down by our
in-house writers. Through these articles namely, A Contented Employee is a Key to Successful
Business Operations, and Business Operations Leading to an Eco-friendly Environment, we
have made a mere attempt to introduce our readers to the industry leanings.
Suhel Mashayak

6. CO
NT
EN
TS
COVER
STORY
Standpoint
Cleaning Air Pollution
and Protecting Human
Health through
Development of
Advanced
Environmental IT
Management Solutions
Lakes
Environmental
Software:
CXO
Block chain- Savior
of the Logistics Industry
Tech-Byte
Virtual Tutor
How VR Can Be Used in
Industrial Training
24
34
10

7. Articles
A Contented Employee is a Key
to Successful Business Operations
Employees’ Diary
Business Operations Leading to
an Eco-friendly Environment
Going green
Creating Remarkable Customer
Experience with ‘Best-of
Breed Technology’
Accordant Technology:
Accelerating Business
Outcomes with the Most
Advanced and Strategic
Technology Solutions
Möbius Partners:
The Architects of Intelligent
Manufacturing Solutions
BISTel:
Underpinning Disruption with
Cloud Services and Automation
Offis:
Targeting the Right Customers
in Real Time
Keono:
20
Components of
Digital Marketing
Marketing Strategy
32
28
22 38
30 46 54

8. Shifting Patterns of Next-Gen
Point-of-Care Diagnostics
POC Medical Systems:
Streamlining IT Operations with
Real-Time Performance Analytics
Sightline Systems:
Highly-Effective Marketing Partner
with a Distinctive Approach
Sports 1 Marketing:
Delivering innovative solutions
to Financial Institutions
StraitsBridge Advisors:
An Agile Driven Company
Delivering Digital Solutions
Symphony Solutions:
Leading the Market Space
withDigital Transformation
VerseOne Group:
40 56
42 58
48
50

11. sales@insightssuccess.com
Corporate Ofces:
June, 2018
Database Management Stella Andrew
Technology Consultant David Stokes
Circulation Manager Robert, Tanaji
Research Analyst Chidiebere Moses
Arron Smith, Josh Grey, Sophie Smith
Editor-in-Chief Pooja M. Bansal
Anish MillerSenior Editor
Executive Editor Crescent CU
Art & Design Director Amol Kamble
Associate Designer Vanshika Mittal
Visualiser David King
Senior Sales Manager Passi D.
Business Development Executives
Marketing Manager John Matthew
Managing Editor Suhel Mashayak
Contributing Writers Rahul Niraj, Sayali Rane
Art & Picture Editor Paul Belin
Co-designer Poonam Mahajan
Jayant Khanna
Peter CollinsBusiness Development Manager
Sales Executives
David, Kevin, Mark, Jagdish
SME-SMO Executives
Prashant Chauhan, Uma Dhenge, Gemson, Irfan
Online Marketing Strategist
Alina Sege, Shubham Mahadik, Vaibhav K
Digital Marketing Manager Marry D’Souza
Technical Specialist Amar, Pratiksha
Technical Head Jacob Smile
Copyright © 2018 Insights Success, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in
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12. LAKESENVIRONMENTAL
SOFTWARE:
CleaningAirPollutionandProtectingHumanHealth
throughDevelopmentofAdvancedEnvironmentalIT
ManagementSolutions
The technologists of the firm
always have a keen eye for
detecting disruptive trends in
the market.
‘‘
‘‘ ‘‘
‘‘
Companies
20
THE
TO WATCH 2018
MOST
COVERSTORY

13. Dr.JesseL.Thé
Founder&CEO
MichaelJohnson
Director-Software
Development

14. pollution. In addition, these solutions
are successfully utilized world-wide by
industrial facilities and consultants to
proactively identify corporate risks and
develop strategic mitigation policies to
reduce their environmental impacts.
Making Lasting Differences
The company was founded out of
necessity by the company founders
who desired to apply their collective
technical knowledge and subject matter
expertise in a niche market where
positive environmental impacts could
be made through the proper application
of software technologies and scientific
models. Lakes Environmental Software
is committed to building the tools
required to solve today’s most
challenging air pollution problems.
The company founders are
environmental scientists, developers
and successful business owners, whose
IT solutions are developed by a team of
more than 30 senior developers that all
share the passion of providing
customers the tools they need to make
the world a better place to live in while
also allowing for growth and
prosperity. The company’s vision is to
provide clients with state-of-the-
science environmental IT solutions and
data services that will allow them to
make a positive difference in the
environment and global economies.
Guaranteed Regulatory Benefits
In an effort to protect human health
and the environment, regulatory
authorities have defined allowable
ambient air quality concentration limits
(i.e., standards). These standards define
the pollutant-specific maximum
allowable ambient air concentrations
that can occur while still being
protective of human health including
consideration of sensitive populations
such as asthmatics, children, and the
elderly. To enforce these air quality
standards, regulatory agencies deploy
ambient air monitors to measure
pollutant specific concentrations. If
Mexico combined.
All these factors should serve as a
sobering wake-up call that more must
be done to protect human health and
the environment.
To address these complex issues, clean
up the air and reduce the disease
burden caused by air pollution, all
potentially contributing emission
sources must be identified and
accurately characterized. Development
of the emission inventory is the critical
first step toward identifying and
understanding the highest priority
control and mitigation actions that can
be taken to protect public health in a
cost effective manner.
To help regulatory agencies, industry
and the public achieve this level of
understanding, Lakes Environmental
Software developed a state-of-the-
science environmental management
system that enables users to catalogue
all sources of air emissions, quantify
pollutant concentrations once released
into the atmosphere, and estimate the
resulting human health impacts
including cancer risk and non-cancer
health effects. Armed with this
information, it is then possible to
develop effective mitigation plans and
apply targeted air pollution control
equipment to address the most toxic
pollutants in those areas with the
highest overall adverse health impacts.
Delivering Solutions for a Better
World
Lakes Environmental Software
specializes in providing its clients with
environmental IT solutions for solving
pressing challenges including issues in
air quality, solid waste and wastewater
management as well as permitting,
compliance and reporting. The
solutions offered at Lakes
Environmental allow companies,
regulatory agencies, and consultants to
meet their environmental compliance
obligations and thereby avoid
enforcement actions and litigation
arising from the mismanagement of
More than 95% of the world’s
population is breathing
unhealthy air. According to
the 2018 Annual State of Global Air
Report, recently published by the
Health Effects Institute (HEI), long-
term exposure to air pollution
contributed to an estimated 6.1 million
premature deaths across the globe in
2016. The report states that exposure to
air pollution resulted in strokes, heart
attacks, lung cancer and chronic lung
disease, causing a significant number
of premature deaths. The report also
indicates that air pollution is the
fourth-highest cause of death among
all health risks globally, coming in just
below high blood pressure, diet and
smoking.
According to the 2016 Cost of Air
Pollution World Bank Group study, air
pollution related diseases and
premature deaths cost the global
economy $225 billion in lost labor
income and $5.11 trillion in welfare
losses worldwide. For reference, air
pollution related costs are
approximately the size of the gross
domestic product of India, Canada, and
Wearespecializedin
providingclientswith
environmentalITsolutions
thathelpinsolvingtoday's
mostpressingchallengesin
airquality,solidwasteand
wastewatermanagement,
permitting,compliance
andreporting.
“
“

15. pollutant concentrations are found to
be in excess of the applicable standard,
the area is classified as being in non-
attainment, which triggers additional
regulatory program and compliance
requirements by industry and the
public.
While an important program, this
approach has limitations as ambient air
monitors are expensive and therefore
the number of locations that can be
sampled is limited. Agencies simply
are unable to measure everywhere. In
addition, standards are only available
for the criteria pollutants and therefore
do not include the hundreds of
potential air toxics present in air
pollution. To address these limitations,
Lakes Environmental developed the
Air Quality Management Information
System (AQMIS) which enables
agencies to conduct high resolution air
quality studies over large areas such as
by county level or entire states. This
allows regulatory agencies to evaluate
both measured and modeled air
concentrations at any location and
determine where the highest
concentrations are located. Once high
concentration areas are identified,
compliance with the provisions of their
permit. Permit violations can cost
facilities millions of dollars in
penalties and enforcement actions
including criminal prosecution in the
worst cases. Due to such factors, most
organizations are in dire need of a fully
integrated environment risk
management solution that assists them
in assessing and mitigating identified
risks. “By implementing our Air
Quality Management Information
System (AQMIS), organizations can
quickly identify the contributing risk
factors, put in place effective
mitigation strategies, and thereby
avoid all enforcement actions and
penalties saving millions of dollars
each year,” quotes Jesse Thé. The cost-
effective solutions offered by Lakes
Environmental Software are fully
integrated and automated which
enables its clients to achieve a high
return on their investment and in turn
pass those savings along to their
customers and stakeholders.
Frontrunner of Lakes
Environmental Software
Lakes Environmental Software is the
automated human health risk
assessment modeling is conducted by
AQMIS to determine what diseases
and other health effects are likely in
those areas. Armed with this
information and an inventory of
emission sources, regulatory agencies
can identify which emission sources or
groups of sources are causing or
contributing to adverse health effects.
Once the highest contributing sources
are identified, appropriate mitigation
plans, and regulatory programs can be
developed to protect human health and
the environment. AQMIS makes it
possible to perform risk-based
prioritization and direct limited
resources toward solutions that will
produce the greatest health benefits to
the population, saving lives and
billions of dollars in health care costs.
High Return on Investment
Industrial clients also realize
significant benefit by using our AQMIS
solution as they can prioritize spending
on emission controls that are most
effective in reducing their
environmental risks and invest in
technologies that ensure they remain in

16. output of the intellectual thinking of
Dr. Jesse L. Thé. Having founded the
company, Dr. Thé also serves as the
CEO. He is the catalyst of Lakes
Environmental who spearheads overall
business and operations and is
responsible for the strategic and
growth initiatives of the organization.
He holds a Ph.D. degree in Mechanical
Engineering from the University of
Waterloo, where he also serves as an
adjunct professor.
Jesse believes that companies must
provide a sense of purpose, a career
path, and continuous professional
development opportunities, in addition
to competitive salaries and benefits.
He quotes, “This is a very important
point for us since we are in a field of
continuous change, where professional
expertise becomes obsolete very fast.”
In order to maintain a satisfied
workforce, Dr. Thé continuously offers
unstructured and structured learning
opportunities and numerous office
amenities that promote a creative and
relaxed office environment to his team
members.“We truly care about our
employees and their families and instill
that mindset across the company”,
comments Dr. Thé.
Marching Ahead of the Obstacles
The niche environmental software
market has been facing two primary
difficulties: hiring experienced
software developers with
environmental subject matter expertise
and navigating the current political
environment where funding for key
U.S. environmental regulatory
programs have been significantly cut in
recent years. Environmental
Regulations and enforcement of these
regulations are major market driving
factors. Fortunately, the company
continues to overcome all challenges
and celebrated its 22nd year of
Environmental now leads the market in
providing clients with fully integrated
cloud hosted environmental IT
solutions. Additionally, regulatory
agencies and industrial clients are
investing in its automated solutions as
a means to reduce or completely
eliminate their dependence on
reoccurring consulting services.
Accomplishments and Accolades
Among many of the honors received,
Lakes Environmental was awarded as
the Best Environmental IT Solution
Provider by the United Nations
Development Program for its AQMIS
Web – a Governance, Risk, and
Compliance (GRC) technology. This
tool was managed by the UNDP for the
State of Kuwait. Lakes Environmental
also won the title of ‘Best Worldwide
Scientific Paper’ in GIS (Electronic
Mapping) from ESRI which competed
against top universities and mapping
companies.
What to Look Out For?
The future of Lakes Environmental
Software is promising as the firm
continues to heavily invest in
strengthening its R&D programs. The
team at Lakes Environmental Software
endeavors to improve its solutions
portfolio through a research-oriented
methodology. “Our business strategy
in the past has allowed us to thwart
competition and we intend to further
extend through early adoptions of
disruptive technologies such as the use
of neural net processing in our air
quality forecasting solutions and many
others,” says Michael A. Johnson,
Director of Software Development at
Lakes Environmental Software.
software sales in 2018. To address the
difficulties that reduced funding plays
in the U.S. market, steps have been
taken to diversify the company into
other IT markets including cloud
business communication and security
solutions. These solutions are marketed
under Zebu Infrastructure Online
which is a new company division
driven to “Optimize the World” by
seeking out opportunities and creating
intuitive products that improve and
optimize the essential parts of work
and life.
The company has even solved the
problem of hiring candidates with the
necessary qualifications by maintaining
active recruiting programs, engaging
with universities and other scientific
organizations that foster the
qualifications based on its current
needs and interests.
The uniqueness of the company comes
from the organic interaction that has
developed between its most valuable
assets, the dedicated and hardworking
staff, resulting state-of-the-science
products, extensive user base, technical
expertise, commitment to excellence
and unmatched customer support. The
team of environmental scientists and
software developers at Lakes
Environmental are specialized in
emission inventory, air dispersion
modeling, air quality forecasting,
ambient air monitoring, GIS/Mapping,
human health risk assessment,
reporting and systems administration.
The recent trend in the environmental
software market continues where
vendors and users are migrating away
from desktop applications to cloud
hosted solutions with subscription-
based services. This has been another
benefit for Lakes Environmental as
they began offering cloud subscription
IT solutions starting in 2010. Lakes
We painstakingly invest time and resources into developing and
retaining our most valuable asset – our dedicated staff.“
“

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19. ManagementCompany Name
Accordant Technolog Inc.
accordanttechnology.com
An End-User- Compute Company, Accordant Technology
provides awesome experience to its customers by
leveraging technology.
Allgress, Inc.
allgress.com
Jeff Kushner
Cheif Marketing Officer
Allgress, a company based out of California brings agility to
business by enabling enterprise risk, compliance and security
professionals the ability to efficiently manage their risk
posture.
BISTel
BISTel.com
W. K. Choi
Founder & CEO
Catalyst
catalystsecure.com
John Tredennick
Founder & CEO
Catalyst is an information technology company that designs and
develops cloud based software for the easy management of
electronic legal discovery.
Global Thermostat
globalthermostat.com
Graciela Chichilnisky
CEO & Co-founder
Global Thermostat is a company that develops and
commercializes unique technologies to capture carbon
dioxide from the atmosphere and other sources and thus
eliminating the catastrophic risks of climate change.
InfinityAr
infinityar.com
Motti Kushnir
Co-founder & CEO
Infinity AR is a technology company that leverages the
power of Augmented Reality to convert any platform to
augmented platform.
Keono
keono.com
Michael Medema
Founder & CEO
Keono is a multichannel digital advertising agency
offering solutions through digital marketing channels.
Lakes Environmental
Software
weblakes.com
Jesse L. Thé
Founder, CEO
Möbius Partners
mobiuspartners.com
Jay Uribe
President and Co-founder,
Junam Ali
President and Co-founder
Möbius Partners excels in providing the most advanced and
strategic technology solutions to innovate, transform, and
deliver positive business outcomes.
BISTel is a leading provider of intelligent manufacturing
software solutions that enable the realization of the smart
connected factory or Industry 4.0.
Lakes Environmental Software offers technologically
advanced IT solutions for solving today’s most complex
environmental problems.
Exchange Solutions
exchangesolutions.com
Exchange Solutions is the company that offers customer
engagement solutions that helps in maximizing customer
lifetime value.
Brief
Tim Tyler
Founder & CEO
Mike Hughes
Co-CEO & COO
Companies
20
THE
TO WATCH 2018
MOST

20. ManagementCompany Name
Offis
offis.com.au
Offis is one of Australia’s longest-running managed cloud
and consulting providers, having managed public, private,
hybrid and multi-cloud services.
One Contact Center
onecontactcenter.com
Butch Nievera
CEO
One Contact Centre is one of the leading providers of
outsourced customer care and back-office solutions.
POC Medical systems
pocmedicalsystems.com
Sanjeev Saxena
Chairman & CEO
Robomaster
robotmaster.com
Chahe Bakmazjian
Founder & President
Robotmaster is specialized in CAD/CAM solutions for robots,
which helps manufacturers to maximize their productivity by
easy and efficient industrial robot programming.
Sports 1 Marketing
sports1marketing.com
David Meltzer
Founder & CEO
Sports 1 Marketing is a company is the global sports and
media marketing agency that leverages the relationship
capital built by the founders.
StraitsBridge Advisors
straitsbridge.com
Sanjay Uppal
Founder & CEO
StraitsBridge Advisors provides comprehensive consulting solutions to
banks and financial institutions in multiple domains supporting them to
achieve their transformational objectives through a unique mix of
pragmatic implementation strategies of finance, risk, business
intelligence, technology, productivity and organizing skills.
Symphony Solutions
symphony-solutions.eu
Theo Schnitfink
CEO & Founder
Symphony Solutions provides West European, American,
Canadian and even Indian companies with high quality IT,
BPO and Consultancy services, so the clients automatically
leverage all the significant benefits.
Teknowlogi
teknowlogi.com
Spencer Askew
Founder & CEO
VerseOne
verseone.com
Alan Neilson
Founder
VerseOne Group is a technology integrated digital service
provider which provides digital solutions to healthcare,
housing and other business sectors.
POC Medical Systems Inc. is a healthcare technology startup
with a disruptive platform called Pandora CDxTM for rapid
screening of diseases.
The pioneer Logistics Expert System, Teknowlogi is the creator of
Tai, the industry’s sole cloud-based solution that combines mobile
intelligence (MI), business intelligence (BI), transportation
management systems (TMS), artificial intelligence (AI), and
consulting intelligence (CI).
Sightline Systems
sightline.com
Sightline Solutions provides real-time performance
analytics, automated root-cause analysis and capacity
planning that helps organizations proactively predict
performance issues and prevent unplanned downtime.
Brief
Franck Demoiseau
CEO
Brandon Witte
CEO
Companies
20
THE
TO WATCH 2018
MOST

22. n today’s world technology has solutions to most of
Ithe problems lingering in business. The market space
is flooded with companies who are standing out due its
unique features. Amidst of all the chaos of staying ahead in
the competition and being updated with the advancing
technology, balancing these technologies and keeping it
updated can be lot of task.
Accordant Technology, a company based out of Franklin,
TN has put forward some ground breaking solutions and is
changing the way technology is leveraged by business. The
sole purpose of this company is to deliver secure virtual
workspaces and cloud-based solutions. Accordant is an End
User Compute (EUC) company focused on delivering
world class secure virtual workspaces and cloud solutions
with a 5 Star User Experience. Taking advantage of
strategic technologies including Citrix Systems,
Crossmatch, Carbon Black and Nutanix, Accordant
provides the best-of-breed technology stack for the services.
Accordant delivers few unique and operational services.
However, the factor that sets Accordant apart is its
relentless focus on the user experience. Having founded 5
years ago, the company strongly believes that “Happy users
make successful companies”.
Trusted Technology Partners at Service
Gaining unbreakable confidence among clients is not
something many companies have mastered. While many are
still mastering the challenge, Accordant is standing out
among the crowd and has gained the poise among its client
and the market. Staying focused on its mission and goal has
helped the team at Accordant overcome challenges.
However, the most exceptional feature of Accordant is the
technological products it offers which aids its clients to
achieve an absolute user experience. The strategic
technologies are:
· Citrix, which offers End-to-end secure digital workspace
and cloud solutions
· Crossmatch, helps in Biometric Identity Management and
Multi-factor authentication
· Carbon Black, helps in providing End-point security and
Next Gen AV
· Nutanix, who is the leader of Hyper-converged
technology for world class infrastructure.
Complete Blend of Experience and Creativity
The greatest asset of any company is the employees yet, it’s
the mentor who guides both the company and the
employees towards success. One such visionary mentor is
Tim Tyler, who is the Founder and CEO of Accordant.
With over 20 year of experience in IT, Tim found a market
for EUC where companies in the territory were under
served from a consulting and support perspective.
Accordant has found a niche in the market by being laser
focused on the end user experience and not deviating from
making that experience the best it can be with providing
users with a secure, consistent and always available – from
anywhere, on any device – solution.
Tim and his team of technicians and engineers at Accordant
do not compromise for anything less than satisfied clients.
This commitment towards serving clients has crowned it as
one of the most trusted IT solution provider in the market.
Tim also makes sure that the company has a culture of
extreme ownership. He adds saying, “Each member of our
We believe at happy
users make successful companies
and we are committed to making
e user experience second-to-none.
Creating Remarkable
Customer Experience with
‘Best-of Breed Technology’
Accordant
Technology:
20 JUNE2018

23. team is aware of their responsibilities and has autonomy to
excel at that with complete ownership of their attitude,
behavior and deliverables”.
Tim believes that extreme ownership when strongly
impressed upon each individual can result in getting the job
done to the best of the ability of the employees and the
outcome is on them. Agreeing on the fact that the success
behind strong companies is great ideas, Tim encourages
new and innovative ideas from his team members. He
quotes, “We encourage all to bring creative ideas
constantly that help us be better every day and contribute to
our overall mission which is consistently providing a 5 Star
user experience.”
Aiding the Daily business
Having founded with purpose to narrow down the gap
between virtualization and solutions cloud market, the
solutions offered by the team of software developers and
engineers have placed the company at the top in the field of
virtualization and cloud technologies. Consulting, System
Integration, Support, and Fulfillment are the services
provided at Accordant.
Consulting: Detailed planning, installation and management
is the key factors needed by technology service providers to
help clients achieve their goals. Taking this under
consideration the team at Accordant understands every
aspect of virtualization, application delivery, hosting and
mobility which includes methodologies such as Assess-
Design-Change-Maintain.
System Integration: The nightmare of architecting,
designing, installing, training, testing and documents within
technology is a nightmare for many of the IT experts.
However, Accordant has strategies to manage all these
valuable services.
Support: The technology audits of Accordant helps in
improving the quality and performance of the client's
technology. The IT expert at Accordant works with its
client's in-house team and analyzes their IT infrastructure
and helps in identifying opportunities that can be useful to
save money.
Fulfillment: The team of experts here in Accordant will help
acquiring the best technology in the market that helps its
client to reach the peak of their business in a cost-effective
way.
Accordant’s Future is Proportional to the Advancing
Technology
The improvements in technologies like AR and VR has
opened new opportunities for Accordant. The team here
sees it as a way to help its clients navigate a cloud
first/cloud ready environment. Software manufactures
pushing their consumption model to cloud-based
subscription allows companies to access, use, and consume
software. Focusing on the end user, Accordant also helps
companies to become flexible and agile so that they can
leverage cloud solutions from anywhere, on any device.
All these factors have triggered an aggressive growth mode
of Accordant. Being fully serviceable at US, Tim and his
team are planning to expand geographically to Mid America
and TOLA regions.
Companies
20
THE
TO WATCH 2018
MOST
Tim Tyler
Founder & CEO
21JUNE2018

24. he industrial revolution in Great Britain during the
T th
18 century brought a sea of change in the
manufacturing sectors across the globe. The world
witnessed the first industrial revolution, in the form of
standardization and mechanization, water and steam power.
The second era saw mass production and economies of
scale, assembly line, use of electricity, and the third was the
use of computer and automation. The fourth industrial
revolution, which is also known as Industry 4.0 today, is
coming in the convergence of systems.
Industry 4.0 is the current trend of automation and data
exchange in manufacturing technologies. It has entirely
transformed the world of manufacturing with the advent of
big data, A.I., IoT, cloud computing and cognitive
computing into a “Smart Factory”. These smart factories
work in the ecosystem of highly precise and automated
robotic machinery. However, these highly advanced and
automated machines need accurate and intelligent real-time
monitoring solutions, which is beyond human capability.
Thus BISTel, an industry leader in intelligent
manufacturing software solutions, enables the realization
of the Smart Connected Factory, i.e. Industry 4.0.
BISTel’s intelligent manufacturing software solutions
include advanced, proprietary technology that leverages
Industrial Internet of Things (IIoT), Big Data and cloud
computing.
BISTel and the Visionary Leader
BISTel’s foundation was laid in 2000. Headquartered in
Seoul, South Korea, it has spread its wings across the globe
with offices in Silicon Valley, California, Austin, Texas,
Shanghai and Shenzhen in China, as well as Singapore.
WK Choi, Founder and CEO, has fostered BISTel to
become the market leader in intelligent manufacturing
solutions over the years. He says, “We know how very
important time is for every engineer, and that’s why we
design and build solutions that they can use to make the
quickest and smartest decisions. This efficiency lets
manufacturers achieve the highest return on investments
(ROI) in months instead of years.”
BISTel offers modern and hi-tech solutions such as
engineering equipment solutions (EES), dynamic fault
detection (DFD), and predictive maintenance (PdM)
solutions that collect and manage big data, monitor the
health of machines and equipment, optimize process flows,
analyze massive amounts of data quicker than anyone and
identify root cause failures to mitigate risk in
manufacturing. This certainly helps customers reduce costs,
improve quality, and increase productivity.
Steve Jobs once said, “Great things in business are never
done by one person. They’re done by the team of people.”
BISTel is growing rapidly with over 320 employees
worldwide. The workplace should not be something that
people dread every day. Employees should look forward to
going to their jobs. The organization from start has nurtured
healthy and enthusiastic work culture through all these
years, where employees are treated as assets than liabilities.
BISTel has a global market presence with highly esteemed
clients from automotive, steel, and electronics
manufacturing domains. It also has a deep customer
following in semiconductor, LED and FPD manufacturing.
Smart and Intelligent Solutions
The manufacturing sector is a very competitive, fast-paced,
ever-evolving sector which comprises of highly expensive,
sophisticated machinery and equipment, which produce
goods and products across diverse verticals, often working
BISTel technologies are at e f efront
of e next industrial revolution –
Industry 4.0. BISTel technologies
help customers transf m manufacturing
inte igence into smart decisions resulting
and achieve e highest
return-on-investment (ROI).
The Architects of
Intelligent Manufacturing
Solutions
22 JUNE2018

25. 24x7, 365 days. One of the major pain areas for any
company is to spend huge capital on maintenance and
repairs of this machinery, so as to avoid downtime and any
adverse impact on production. One of BISTel’s new
products includes a predictive maintenance (PdM) solution
that lets customers determine the condition of their
machines, thereby helping them to predict when
maintenance should be performed.
BISTel has developed an innovative patented technology
called engineering equipment solutions (EES) and
intelligent manufacturing solutions. It helps customers
solve problems in manufacturing that negatively impact
production.
“For instance, BISTel’s Dynamic Fault Detection (DFD)
product detects problems. Once found, BISTel’s innovative
eDatalyzer analytics products then analyze large data and
quickly identify the root cause of the problem. By using the
eDatalyzer advanced analytics tools to find what’s causing
the manufacturing problems, BISTel helps its customers
stay highly productive and profitable,” says CEO WK Choi.
BISTel’s intelligent solutions aid manufacturers to perform
real-time fault detection; thanks to advanced machine
learning technologies. It enables these manufacturers to
predict equipment faults before they occur then self-heals
by conducting the required maintenance before it fails.
Big data analytics has become crucial nowadays and
possess huge potential. BISTel has cleverly leveraged it to
quickly conduct root cause analysis of the faults detected,
saving arbitrary cost, improving strategic business decisions
and providing an edge over the competitors.
“BISTel’s is assiduously working towards the advancement
of the manufacturing industry by delivering world-class
products and solutions. Our intelligent manufacturing
solutions are shaping the factory of the future, improving
costs, efficiencies, and quality across factories by
connecting the manufacturing ecosystem to better detect,
analyze, predict and adapt real-time to changing
manufacturing environments,” expressed Choi.
Future in Industry 4.0
Choi says, “BISTel technologies are at the forefront of the
next industrial revolution – Industry 4.0. BISTel
technologies help customers transform manufacturing
intelligence into smart decisions resulting in the highest
return-on-investment (ROI).”
The industry is going to be driven by A.I. and Big Data in
the coming future, through which manufacturers can predict
the quality of products before they go into production.
The management reveals, BISTel in the near future is about
to release its, next-generation adaptive intelligence (A.I.)
manufacturing platform, that will include innovative new
auto-learning, predictive, self-healing, and continuous
improvement features that accelerate smart manufacturing
and further reduce risk.
But, some of the inherent challenges that lie with Industry
4.0 are data security, a high degree of reliability and
stability, maintaining the integrity of production process
and loss of high paying human jobs that need to be tackled
with utmost care. However, the benefits of Industry 4.0
model could offset these concerns as long as companies like
BISTel deliver innovative products and intelligent solutions
to the world.
The future is certainly bright!
Companies
20
THE
TO WATCH 2018
MOST
W.K. Choi
Founder & CEO
23JUNE2018

26. President & CEO
MGN Logistics
24 JUNE2018

27. ABOUT THE AUTHOR:
Company Founder,
Matthew Telesca
serves as the
President and CEO
of MGN Logistics, Inc.
Telesca is a serial
entrepreneur,
investor, and tech
enthusiast, who sold
his rst company by
age 32. A ve-time
recipient of Inc.
Magazine’s
prestigious Fastest
Growing Private
Companies in
America award,
and two-time
nominee for CEO of
the year, Telesca is
a long-time
member of The
International
society of Logistics.
He was selected as
one of the top 50
most creative CEOs
to watch in 2016 and
has been featured
in numerous
technology and
logistics magazines.
TECH-BYTE
25JUNE2018

28. believe problems or over exaggerated
inconveniences, but rather, the real-
world challenge that nearly every
transaction involves, that of trust and
incorruptible data. Yes, every
transaction of value has the potential to
be corrupted or compromised in
today’s digital world. Therein lies the
genius of blockchain. It is a
decentralized digital ledger that can
guarantee the validity of a transaction
through it distributed registers and
secure validation mechanism. Simply
put, it brings the highest level of
accountability to every transaction.
With such an essential key attribute,
how could blockchain be anything
other than a revolutionary new
technology that will eventually need to
be embraced?
It’s been with this core belief, that
MGN Logistics, based out of Easton,
Pennsylvania has been pushing
forward with the logistics industries
first blockchain based Transportation
Management System (TMS). An early
adaptor of web-based technology and
one of the first companies to launch a
fully automated on-line freight
platform called Logistics Quote, MGN
has continued to bring to market
cutting edge technology for the
transportation space. These innovations
include its’ award winning TMS, big
data truckload and LTL pricing apps,
sophisticated business intelligence
KPIs and hundreds of API connections.
The company has grown organically
and through a series of private party
acquisitions, including offices in
Pennsylvania, New Jersey,
Massachusetts, Michigan, Florida, and
the Dominican Republic.
Technology in business
continues to evolve and disrupt
major companies and markets.
If you need confirmation of that point,
just look at the top 10 retailers fifteen
years ago compared to today’s list.
Nearly all the largest retailers from a
bygone era have either closed or filed
for bankruptcy. They have been
replaced by an online retail model that
emphasizes convenience and nearly
unlimited options. Think about what
Uber has done to the taxi industry, or
Facebook to the advertising market.
Yes, technology is not only here to
stay, but will continue to influence
nearly every part of our lives, and
business is not immune.
In fact, for business, it becomes even
more imperative to stay attuned to
these changes and differentiate
between passing fads versus a truly
transformative technology. One such
example has been the introduction of
blockchain, originally devised for the
digital currency, Bitcoin. The
blockchain technology has since
exploded with a vast number of other
potential uses and varying platforms.
However, many main stream
businesses have been very slow to
adopt this technology, often taking a
wait and see mentality. And rightly so,
if a company is not careful, they could
recklessly spend substantial resources,
time and money, pursuing a technology
that could ultimately be a passing fad.
Or worse, bet on a technology that the
market doesn’t assimilate and find
them with a worthless platform.
Blockchain, however, in many ways is
revolutionary. It doesn’t address make
The company’s current undertaking
entails utilizing blockchain’s
incorruptible ledger to synthesize with
transportation related transactions.
With many transportation processes
still being very manual and the high
level of human error or even fraud in
the market place, MGN felt it was ripe
timing to introduce a new robust TMS
that offered its users and those
interfaced with a higher level of
accountability, true end to end
visibility and greater degree of
automation. While several companies
in the space have been focused on the
international application, MGN has
concentrated on the domestic LTL and
truckload markets where their
blockchain technology would be first
to market.
Today, with fraudulent double
brokered loads on the rise, and
shippers losing visibility into this
process, we envision a platform that
would end double payments for loads
that have been delivered. We are
creating a technology; we believe will
end the insanity of tending a load of
value to a carrier or broker with
potentially little or no validation of
who they are. We are creating a
platform based on blockchain
technology that will provide the most
secure transportation transactions on
earth. And we have a track record of
not just talking or envisioning but
delivering on those innovations.
26 JUNE2018

30. he advent of digital marketing into business has
Tchanged the conventional method of how
marketing was performed in the yesteryears.
Advertising is one of the trickiest parts of business. In the
coming days industrialists will witness more of digital
marketing. The involvement of internet into business has
not only changed the industry but has also changed the
customers. People involved in business, even the customers
now have equal access to all the information available in
the market.
This has increased the task of marketers as they want to
reach out to their targeted audience. The renowned brands
in the market want to hit their consumers with ads
everywhere, yet consumers prefer to maintan the privacy of
their data. While many marketers struggle with best data
practices which often leads to data breeches and compliance
issues, Keono is committed to best practices and is an
expert at sending targeted messages. This multichannel
digital advertising company has succeeded in delivering
high quality results through digital marketing channels.
An Extension to Marketing Department
Keono is a digital marketing advertising agency specialized
in introducing new customers to the best renowned brands
in the global market. It produces high-performance email
and multi-channel digital marketing campaigns powered by
strategic vision, innovative digital services and world-class
technology. This ‘multi-channel’ digital marketing agency
delivers new leads by using email, display, social and
mobile digital channels.
Catalyst of Change in Keono
The innovative thought, Keono is the product of Michael
Medema. Having founded the company, Michael also
serves as the Founder and CEO. One of the biggest
advantages that Keono holds is the vast pool of experienced
team members it has. Michael having an experience
spreading over 25 years is an expert in this sector. Under his
leadership and shrewd guidance Keono has grown 1000 %
in just 3 years.
When asked about the differentiating factor that sets Keono
apart in the crowd, Michael commented, “We differentiate
ourselves from others with our service, extensive database
and simply consistent results. Brands know when they work
with Keono that we make the entire marketing program a
great experience and we are doing everything possible to
utilize best industry practices which ensures protection to
their brand.”
Delivering Solutions Proportional to New Customers
It is no secret that any business, small or big will always
and forever look for a strong customer base and try to
attract more customers into their roster. Attracting new
clients or increasing the customer base is what Keono is
best at.
The finest team of marketers at Keono is an expert at
sending targeted messages. Inbox Delivery is one of the
unique services offered by Keono. Aiming for 90% - 98%
inbox delivery rate on every campaign, Keono provides
creative revision tips aimed at improving the campaign
delivery and performance of its clients.
Match and Deploy, the service offered by Keono offers its
customers an edge in their customer outreach. The task of
sending marketing emails to the customers has been made
We do real marketing
and no one is better
an us at sending
targeted messages
to e right customers.
Targeting the
Right Customers in
Real Time
Keono:
28 JUNE2018

31. effortless by Keono. Once the clients provide their name
and postal file, the team at Keono runs the data against its
vast email database which results in finding relatable
matches. Once all the potential customers are shortlisted,
Keono then deploys the marketing message to the
respective mailing address. Keono even allows its clients to
amend the messages. Since the clients are given a freehand
on the messages, the clients can decide the target audience
they want the message to be reached.
Choosing to stand out from the crowd, Keono has accepted
a creative approach to send the messages to the customers
of its clients. The expert digital team at Keono takes the
responsibility of molding the message and gives it a
professional look which enhances credibility.
Influencing Marketers Globally
Proudly presenting a team seasoned with years of
experience, Keono has an unmatched reputation in the
advertising sector. Keono has been gaining global
recognition for the extraordinary digital marketing services
it offers.
Gaining blind trust by the clients is what has made Keono
climb the ladder of success. When asked about the benefits
gained by the clients of Keono Michael comments,
“Incredible service across the company is always there.
Consistent results and flexible pricing options is other
factor that attracts clients. We also follow strict industry
best practices which protects our clients’ brands. Net, they
trust us and enjoy doing business with us.”
Keono helps its clients with all advertising needs and
provides solutions to all types of advertising requirements.
The story of one such successful campaign was in the auto
vertical. While others were marketing cars, Keono simply
sold ‘more’ cars. Enjoying appreciations from clients has
resulted in the global visibility of Keono. Mazada, Honda,
Buick, Jaguar, Lexus, BMW and Toyota are some of the
gratified clients which Keono has in its kit.
The Mantra to Success
The frontrunner of this revolutionary idea, Michael shares
his thought and the mantra to success. He quotes that,
“Building the right team that shares a common vision is
critical to any company. Growing a company the right way
is much more important to me than simple growing revenue.
Company culture is vital to the success and wellbeing of a
growing team. It’s critical for hiring talent and it also
forms the foundation by which founders interact.”
A Glance at the Future Roadmap
The future of advertising budgets will continue transitions
from traditional channels like print, radio and direct mail to
the digital channels. This might create hurdles like
compliance issues. However, Keono will continue to serve
as a transition from an email only agency to a multi-channel
digital agency. Adding to the statement Michael asserts,
“Thus, our display and social services will continue to
improve over time. We also were 100% acquisition
marketing and now we’re doing more and more retention
marketing.”
Companies
20
THE
TO WATCH 2018
MOST
Michael Medema
Founder & CEO
29JUNE2018

32. Digital Marketing is marketing done on digital
platforms such as search engines, websites, emails
and mobile apps. It is an efficiently targeted,
conversion oriented and interactive marketing of products
and services by optimally utilizing digital platforms to
acquire customers. The scope of digital marketing is not
limited to advertising. It also includes Acquiring new
customers and sustaining the current customers. The reason
why digital marketing is a topic of discussion is the
statistics behind the same:
· 81% of shoppers conduct online research before making
big purchases. (Retailing Today, 2014)
· 65% of smartphone users agree that when conducting a
search on their smartphones, they look for the most
relevant information regardless of the company
providing the information. (Google, 2015)
· 51% of smartphone users have discovered a new
company or product when conducting a search on their
smartphone. (Google, 2015)
· 61% of marketers say improving SEO and growing their
organic presence is their top inbound marketing priority.
(HubSpot, 2017)
Components of Digital marketing
Digital Marketing is known to be an umbrella under which
all the aspects of online marketing activities are covered.
Following are the most common types of marketing
activities under digital marketing:
Search Engine Optimization (SEO)
Search engine optimization is a process of utilizing all the
available resources in order to optimize the overall
performance of a website. Through SEO, a company can
improve the quality of the content on its website, increase
the reachability, attain higher user engagement, etc. For
example, Amazon generating content to be on top of the
search engines is a type of SEO. According to statistics,
67% of the clicks come from the first five listings of a
search page. This clearly states how important it is for
companies to use SEO.
Pay Per Click (PPC)
Pay per Click is when a company bids for a certain
keywords and optimizes its website accordingly to be on
the top of the search results page. The companies pay the
search engines every time someone clicks on the websites
link. In the process, the search engines look at three aspects
before putting them on the top of the list in their search
results page:
· The amount of money the company is bidding
· How relevant the keyword is with the website and its
products
· How optimized is the landing page of the website
Components of
DigitalDigital
Marketing
30 JUNE2018

33. Content Marketing
Content Marketing is a process of creating relevant content
to acquire new customers. The content must be valuable to
the customers and consistent in quality. It is a key tool for
SEO and helps the website to get noticed on social
platforms. Good Content should not be promotional but
educational and inspirational so that the user can see the
website as a source of information.
Mobile Marketing
Mobile marketing refers to advertising/selling the products
and services to potential or existing customers through text
messages on their mobile phones. This is one of the most
direct ways of marketing as the response time from
customers via smartphone is highest. 97% of all the text
messages are read within 4 minutes of being sent. The
companies acquire new customers every day by offering
them discounts on its products through text messages.
Social Media Marketing
Social media marketing refers to the process of interacting
with customers through social media platforms. Companies
advertise, sell, and assist customers on social media for
numerous reasons:
· Creating brand awareness for free
· To get feedback directly from customers
· Get more traffic on website and improve SEO rating
· Acquire new customer and expand sales
· Marginally low marketing cost
· 47% of all internet users are on Facebook
· 88% of product purchases are Pinterest pinned
Email Marketing
Email marketing is a form of marketing that enables
companies to communicate potential/current customers
through electronic mails. The process includes:
· Sending emails to current customers to enhance
relationship with them for brand loyalty
· To acquire new customers or to convince the current one
to purchase
· Advertising through mail
The key benefits of email marketing include cost
effectiveness, flexibility and better rate of success. The
content must be relevant and useful to the user, should look
authentic and strategic and well-coordinated.
Marketing Automation
Marketing Automation is a tool that keeps all your digital
marketing activities together and synchronizes them for
efficient and effective business. It also measures the
performance and ROI for faster growth. Automation gives
direction to the company by providing it data that shows the
area of improvement and ways to improve it. In other words
it enables the company to know what it is doing and
whether is it feasible or not.
Digital marketing has become a milestone in this ever
changing digital world and has replaced traditional ways of
marketing to some extent by offering a variety of marketing
tools that are very cost efficient compared to the old
marketing techniques. It enables better interactions with
customers, resilient marketing and better customer relation,
rapid growth in sales and overall effective development of
business. Needless to say, Digital Marketing may just be
named as Marketing.
MARKETING STRATEGY
31JUNE2018

34. igital transformation is not only about
Dembracing technology; it is about embracing
the disruption and accelerated business
processes that come with implementing the right
technology. In the current global market, many
organizations are chasing a digital transformation
strategy. The key to a growth-generating outcome is a
sound and strategic approach to digital transformation. In
order to accelerate business processes and competencies,
companies need a partner with the expertise to develop a
cost-effective transformation strategy.
Möbius Partners has a pulse on the most advanced and
strategic technology trends and leverages their expertise
to deliver positive and growth-generating outcomes for
enterprise businesses. A trusted advisor, Möbius Partners
collaborates with the world’s leading enterprise
technology companies. Since 2000, the company has
served corporate and public sector customers throughout
Texas and the central US. Based in San Antonio, with
offices in Dallas and Houston, the Möbius Partners team
is committed to providing constant, responsive,
transformational support.
PARTNERS IN INNOVATION
Junab Ali and Jay Uribe are co-founders of Möbius
Partners. These two high school friends leveraged their
complimentary expertise and backgrounds to help
enterprise businesses implement the right technology.
Nearly 18 years after starting Möbius Partners, Jay and
Junab stay true to the tenets on which they established the
company. Jay and Junab believe if they get it right with
their employees, the employees will get it right with their
customers. With a strong belief in a shared vision, the
Möbius Partners team is known for finding that hard-to-
find groove of expertise, innovation and collaboration.
That unique ability is the origin of their nickname:
Groovers.
ACCOLADES AND CERTIFICATIONS
Möbius Partners is consistently recognized for their
creative office culture and their innovative work in the
industry, receiving annual accolades such as ‘Best Places
to Work in Texas’ and ‘Best Places to Work in San
Antonio’. The company has been designated in ‘CRN
Magazine’s Tech Elite 250’ and named as ‘CRN
Magazine’s Solution Provider 500’. Möbius Partners has
also been named among the ‘Top 10 Data Center
Networking Solution Providers’ in 2016 and 2017 by
‘Enterprise Networking Magazine’.
DELIVERING STRATEGIC TECHNOLOGY
SOLUTIONS
Like their customers, Möbius Partners is driven by
business outcomes. They invest in long-term relationships
At Möbius Partners, we knew that to
be admired and respected we needed
to establish a thriving and creative
internal culture, so that our employees
were empowered to develop
innovative technology solutions that
propel our customers’ businesses.Accelerating Business Outcomes
with the Most Advanced and
Strategic Technology Solutions
Möbius
Partners:
32 JUNE2018

35. with their customers in order to maximize the
impact of their technology expertise. The company
has a unique ‘work hard/play hard’ culture and
believes in working together with customers to get
the job done right. The Möbius Partners team is
often considered an extension of their customer’s
workforce because of their strong relationships and
commitment to the success of the business.
Innovative, collaborative efforts lead to cost-
effective solutions, which are structured around a
variety of technology services focusing on Cloud
Adoption, IT Task Automation, Monitoring, IT
Service Management, Data Center Optimization,
Application Delivery, DevOps, Security
Compliance, Analytics and more.
Möbius Partners offers a dedicated support
management team to help maximize performance,
minimize risk and identify cost-saving
opportunities across customer environments. MP
SupportLink is a multi-vendor Support Contract
Management solution that provides much needed
visibility to proactively, effectively and efficiently
manage service and support contracts. The
company’s top partners include Aruba, Cisco,
CloudPhysics, Cohesity, Dell EMC, Docker, F5,
Fortinet, Hewlett Packard Enterprise, Micro Focus,
New Relic, Red Hat, Splunk, Turbonomic, and
VMware.
CONTINUOUS IMPROVEMENT
Always evolving to stay ahead of technology trends,
Möbius Partners is focusing on the delivery of new
managed service offerings for new and existing
customers in the near future. The key to business
success is a sound and strategic approach to digital
transformation. In order to accelerate business
processes and competencies, Möbius Partners will
continue to provide companies with comprehensive IT
solutions.
Companies
20
THE
TO WATCH 2018
MOST
Jay Uribe
President & Co- founder
Junab Ali
President & Co- founder
33JUNE2018

36. HowVRCanBeUsed
Parth Choksi
Co-founder
Sairam Sagiraju
Co-founder
34 JUNE2018

37. inIndustrialTraining
Balaji Sutar
Associate VR
Specialist
Niraj Nurani
BD & Sales Head
Agam Garg
Co-founder
VIRTUAL TUTOR
35JUNE2018

38. It looks and feels like a video
game. It lets workers test realistic
scenarios without needing to step
foot in the actual workplace. And,
while training them for a particular
specialised task, it also enhances the
safety of the workers and others
around them by reducing risk born out
of negligence or lack of practice.
We’re talking about using VR in
training. And, it’s been quite a
revolutionary journey so far.
Even though several manufacturing
companies haven’t yet grasped the
potential benefits of using VR in
industrial training, many have noticed
how the tech has slowly grown into a
cost-effective yet powerful teaching
tool.
Employees Want Extra Training &
Conventional Tools Aren’t Good
Enough Anymore
A Middlesex University study revealed
that 74% in a sample of 4300 workers
cited the lack of development
opportunities as their reason for
lagging work performance.
Globally, companies spend around
$130 billion on training. Yet, only 25%
of such programs amount to an
improvement in business. In fact, one
out of every three employees blames
uninspiring content for their lack of
interest in the training programs.
And, an employee who leaves within
the first year of acquisition can cost the
company three times the person’s
salary.
Using VR in Training- the Benefits
Interactive content is better than the
good old theoretical teaching, no doubt
there!
The stimulation can be designed to
mimic real-life scenarios very closely.
Complex or high-risk situations can be
played out to let the employee practise
their response without posing any
threat to anyone.
It incorporates a combination of visual,
verbal, aural, and physical cues, thus
enhancing the likelihood of a positive
outcome.
· offers high trainee engagement and
retention levels
· saves time and money
· increases productivity
· makes the entire training process
more comprehensive and engaging
Among the high-consequence
industries, like aerospace, healthcare,
chemicals, energy, manufacturing, and
investment/finance, over 30% identify
VR in employee training as a top
learning priority, as per the Learning
Strategy research by Brandon Hall
Group.
15% of the high-performers (with
improving KPIs) in this sample admit
to increasing their use of virtual reality
training modules in the near future.
45% term the simulation-based training
modules as critical measures needed to
reach the business goals over the next
two years.
Experiments in Industrial Virtual
Reality so Far
In February 2018, Honeywell launched
a cloud-based simulation tool in
collaboration with Microsoft’s
HoloLens to train plant personnel on
industrial activities.
Meraki, in collaboration with a few
global FMCG companies, is in the
process to prepare virtual training
content for the industrial safety method
'Lockout and Tagout’. It ensures that
dangerous machine shut down and
stays inactive during the period of
repair.
The outcome can indeed be a set of
well-trained employees who would be
thoroughly acclimated to working on
risky equipment with all the right
responses practised well in advance.
The result- significantly reduced risk to
workers, and continually improving
performances and ROI.
Parth Choksi is an IIT
Bombay alumnus with
Masters in Mechanical
Engineering, who holds
great passion about
work in the areas of
branding and marketing.
Parth had previously co-
founded LevoDrive, an
intra-city public bus
transport system. He
has also worked with
ITC, where he worked
on projects based on
renewal energy, having
commissioned a 1MW
solar power plant and
designed a 10MW solar
power pack. He has also
commissioned a
complete storage facility
for Finished Goods for
the group. He currently
heads the technical and
marketing function at
Meraki, one of India's
first Virtual Reality
Studios.
About the Author
36 JUNE2018

40. ased out of Pyrmont, NSW, Offis is one of
BAustralia’s longest-running cloud service providers
and is considered as the official incumbent Tech
Data Cloud Partner of the Year. For more than five years,
Offis has been assisting customers to leverage public,
private and hybrid cloud to bring considerable agility and
efficiency into their business. The company manages
systems on behalf of its customers, and is a leader in cloud
automation and transformations, having built a successful
consulting practice around this. What gives Offis a very big
edge over other service providers on the market is its
proven model-driven automated process for replatforming
and automating the complete rebuild of a complex
brownfield IT environment for cloud.
Offis gives companies the ability to self-provision a highly
complex IT environment (including hundreds of servers,
multiple network tiers, thousands of Firewall rules, and
hundreds of applications) in an hour or so into the
customer’s own data centre or any private / major public
cloud. The automation collateral produced by Offis
becomes the DNA or the blueprint to re-build any part of or
an entire IT environment whenever needed (for
development, test, production and disaster recovery), for a
wide array of uses, including evolving applications and
infrastructure in an agile manner, testing and upgrading
systems, patching servers, migrating systems to cloud, or
accessing best-of-breed cloud PaaS services.
The Visionary Leader
Franck Demoiseau, CEO of Offis is a transformational
General Manager and Company Director with over 10 years
of experience in C-level roles across IT, Operations and
Finance, in Australia, Asia and Europe. He has vast
experience across multiple industries including Banking &
Finance, Telecommunications and Professional Services.
With the extensive experience and knowledge in Business
and Information Technology, Franck showcases a strong
commercial acumen, vision, and a passion for leveraging
technology, data, people and processes to transform
business by adopting the digital disruption.
Automation, the Core Practice
Offis is not just a leader in automation; automation is core
to the innovative cloud service provider’s ethos. Offis
believes strongly in the existential need for enterprises to
become more agile, productive, and cost-effective by
automating and orchestrating the deployment of their
environments and subsequent operations. Operations can
now be managed without specialised expertise as the build
and run of every part of the infrastructure and every
application is documented and automated. In an ultra-
competitive world of disruption, high productivity, and
near-zero marginal cost, automation is no longer a nice to
have, it is an absolute necessity.
Forge: Crowning Achievement of Offis
Over the last few years, Offis has been building
considerable expertise in automation and continually
improving the process for re-platforming a brownfield
environment. Combining the expertise and knowledge of
We partner wi Developers,
Digital Agencies and
Application vend s to
put eir creations in e cloud.
Underpinning Disruption
with Cloud Services
and Automation
Ofs:
38 JUNE2018

41. infrastructure engineers, enterprise architects, software
developers and automation engineers has taken Offis to
its crowning achievement: Forge.
Offis Forge, a low-code Environment Provisioning as a
Service platform (EPaaS) consists of:
· An architecture and configuration model that allows to
input the specifications for a complete enterprise
environment (applications, networks, databases, servers,
O/S, Firewalls, Firewall rules, data, etc) as meta data; and
· A generator that leverages the meta data in the model to
programmatically generate and execute the blueprints
(the automation templates which could be in a choice of
popular formats, such as Terraform templates, RightScale
Cloud Application Templates, vRealize templates, AWS
Cloud Formation templates, Azure Resource Manager
templates, and others) to forge full or partial
environments.
This model-driven automated approach to automating the
forging of a complex brownfield environment means that
only meta data needs to be input / updated in the
configuration model and the model is subsequently able
to instantly and automatically generate the equivalent of
potentially hundreds of automation templates containing
thousands of lines of code. Offis Forge also massively
simplifies maintenance for the enterprise, which can
continually update the configuration model (without
having to touch the automation templates) to evolve its
environments when it wants, as often as it wants, across
the entire cloud gamut, enabling DevOps and CI/CD across
the board.
“In an age of disruption, innovation, massive economies of
scale, and high productivity, companies must become agile,
innovate, leverage New Tech and reduce their costs. Cloud
automation is essential to all of these and we see it as
Ground Zero for companies to solve their existing issues
around legacy and complexity. Cloud automation also
underpins the essential instant delivery mechanism to make
IT systems and staff efficient and agile. Companies that fail
to appreciate and leverage this will struggle more to be
competitive”, Franck predicts.
Companies
20
THE
TO WATCH 2018
MOST
Franck Demoiseau
CEO
39JUNE2018

42. ecent studies have stated that the Multi-billion
Rglobal next-generation point-of-care diagnostic
markets are poised to grow strong from USD
twenty-three billion in 2017 to USD thirty-eight billion by
2022, at a CAGR of ten-percent. The largest sector of
diagnostics forecasted is in the breast cancer segment, due to
the high incidence rate of breast cancer triggering the need
for early screening and diagnostic tools.
The world needed a platform which is very simple, easy-to-
use, portable and cost-effective in nature which seeks to
replace ELISA-based screening technology. As a result,
POC Medical Systems developed a next-generation
diagnostics technology, named, TM.
Pandora CDx
The Global Marketing Head of POC Medical Systems,
Aparna Venkatesh, says, ‘There is a dire need for convenient
and low-cost early screening for breast cancer and other
diseases that today are expensive, cumbersome or painful.
Such revolutionary technologies by POC will bring a
paramount difference to the quality of a woman’s life, her
family and the community.’
TM
Pandora CDx is a scalable and a flexible platform
enabling new applications for various life-threatening
diseases, where early screening will make a paramount
difference in the quality of one’s life.
An Organization on a Mission to ‘Save Lives’
POC Medical Systems Inc. is the brainchild of Sanjeev
Saxena, Chairman and CEO, and was incepted in the year
2013. The company is a technology startup with a disruptive
platform called
TM
Pandora CDx . This startup was instituted
with a vision of ‘saving lives’ across the globe.
“Our sole intent to bring up this company was to address
the dire need for creating medical diagnostics technology
platform for screening cancer, cardiac and infectious
diseases. Which is reliable, portable and accessible to every
person living, even in the remotest corners of the world, at a
very low cost,” says the founder.
The dream to create such state-of-the-art technology
ultimately manifested in the form of ,TM
Pandora CDx which is
creating a stir in the global diagnostics industry today.
Rapid Point-of-Care Screening Solutions
Pandora CDx- The Robust Miniature Lab
The recent epidemics like Ebola, Influenza, H7N9 virus, etc.,
in different parts of the world, have accentuated the early and
accurate diagnosis by point-of-care screening facilities. This
screening leads to the effective prevention and clinical
management of infectious diseases.
Rapid diagnosis benefits patients in allowing timely therapy to
prevent complications; and benefits public health. Collection
of these data for epidemiological studies can prevent
outbreaks and spread of diseases in future. However, the
existing lab process in cumbersome in nature, which consists
of collecting the blood sample, blood separation, mixing,
incubation and determining the result by lab technicians.
Pandora CDx completely transformed the blood separation,
mixing, incubation into the fully automated process, where
blood is drawn from the finger and introduced into the sample
port; microfluidics and centrifugal force replace the work
done in the lab by technicians.
Simplifying Breast Cancer Screening
Millions of women lie undetected from the deadly cancer cells
in the very first stage, due to the cumbersome and time-
consuming screening procedure. And if detected, they have
already reached its second or final stage. This screening
facility is accessible mostly in the urban and semi-urban areas,
leaving the rural population unreachable. Recovery from the
This Company is unique as we rea y care
about e we -being of people. Hence, from
e very beginning, is company was
founded wi a mission to 'save lives' and
we have continued to strive f is rough
our innovative product.
Shifting Patterns of
Next-Gen Point-of-Care
Diagnostics
POC
Medical
Systems:
40 JUNE2018

43. second or final stage cancer is very a painful process and
that too, it has its own implications, with least survival
rate. The standard Mammography process to detect breast
cancer involves, disrobing the patient, compression,
imagining, and an interpretation of test results, which is
apparently can be repetitive and prolonged. To overcome
this impediment, POC Medical System’s indigenously
developed Pandora CDx, has an incredible breast cancer-
screening tool called TM
MammoAlert . It enables the early
detection of breast cancer with a single drop of blood.
The tool system has been designed to provide a cost-
effective, reliable test to enable population screening in
developing countries like India and bring about 100%
survival rates for Stage 1 breast cancer in developed
countries. Any woman over the age of 30 can be screened
safely and periodically using this minimally invasive test.
The Prolific Leader
The former President of United States,
Dwight.D.Eisenhower once said, “The supreme quality of
leadership is unquestionably integrity. Without it, no real
success is possible, no matter whether it is on a section
gang, a football field, in an army, or in an office.”
Sanjeev is spearheading POC Medical Systems with the
utmost integrity and nurtured it into one of the top next-
generation diagnostics company over the years. He is an
internationally acclaimed serial entrepreneur and
cofounded several Biotech and Medical device companies
in the past. A true leader’s thoughts reflect through his
positive actions which results into a constructive society.
Awards and Accolades
Abraham Lincoln once said, “Don’t worry when you are
not recognized, but strive to be worthy of recognition.”
Sanjeev is a multifaceted personality, who has bagged
several awards and recognition for his outstanding work. He is
honored with the prestigious ‘Udhog Lagu’ award in India and
‘The European Science’ award in the UK.
He was also nominated by Ernst and Young for the
‘Entrepreneur of the Year’ award in 2011 in India. POC has
been profiled in Inc, Entrepreneur and was felicitated by the
CSR World Congress with the ‘50 most Social Innovator’
awards.
The company has achieved the feat of time and again awarded
the ‘Risk Takers and Dreamers’ award and the ‘Game Changer’
award by the Tri-Valley Innovation. He is the recipient of the
title of ‘The most Innovative CEO’s of 2018’ by CV Magazine
and Sanjeev and POC have been recently written up in Frost
and Sullivan as a novel, ‘breakthrough early screening test for
breast cancer’ in the Technology Innovation Award edition.
Future Outlook
Pandora CDx is a platform technology that will allow for other
screening panels to be ported on. We will continue to develop
more screening panels that are affordable in oncology, cardiac
and infectious diseases, expressed the founder.
Ramana Tadepalli, COO, asserts that ‘We truly believe our
solution will be the most affordable accessible and low-cost
screening option that can help save lives.’ This disruptive
technology platform is targeted to provide point-of-care
screening rapidly, efficiently and effortlessly using a minimally
invasive and safe technique.
The screening tool will enable ‘distributed but connected point-
of-care’ screening and diagnostics to bring a paradigm shift in
the way breast cancer will be treated in the world.
Companies
20
THE
TO WATCH 2018
MOST
Sanjeev Saxena
Chairman & CEO
41JUNE2018

44. s digital transformation sweeps across the
Aenterprise, IT operations are scrambling to keep up
with the pace of change, respond to competitive
challenges and deliver world-class customer experiences.
Without collecting, visualizing and analyzing IT and
manufacturing performance data, organizations have
trouble responding to real-time changes within their
infrastructure, addressing sudden spikes in demand or
preventing unexpected service outages.
Sightline Systems leverages recent advances in big data
visualization, machine learning and predictive analytics to
deliver real-time performance analytics, automated root-
cause analysis and capacity planning to help organizations
proactively predict performance issues and prevent
unplanned downtime. Sightline Systems helps its customers
optimize the performance of their IT and manufacturing
infrastructure by leveraging existing hardware and software
investments efficiently and effectively. Sightline makes it
easy to identify trends, diagnose problems and take decisive
actions to continuously ensure quality, reduce costs and
improve profitability.
Unlocking the Power of IT Performance Data
Sightline Enterprise Data Manager (EDM) is a highly-
effective performance analytics solution that provides real-
time visibility across today's modern cloud, hybrid and
virtual IT environments. EDM leverages machine learning
and predictive analytics to automate the aggregation,
visualization and analysis of massive amounts of IT
performance data or Industrial Internet of Things (IIoT)
data to help organizations fully understand the past, present
and future state of their infrastructure in order to diagnose
performance problems, pinpoint root causes and forecast
capacity constraints.
Brandon Witte, CEO of Sightline Systems, explains that
EDM helps organizations turn time-stamped data into
actionable insights, up-to-the-minute alerts and intelligent
business decisions to quickly resolve existing issues or
optimize existing systems. “EDM’s ability to make sense of
IT performance data captured in the data center or smart
sensor data captured on the factory floor, provides unique
insights into how small changes affect performance, quality
and even energy efficiency,” added Brandon.
Sightline minimizes the need for manufacturers to hire
specialized data scientists to determine which processes are
causing performance problems, production losses or safety
issues. Sightline also provides IIoT analytics that allow
organizations to take advantage of all that Industry 4.0 has
to offer while providing distinct competitive advantage over
manufacturers that have not taken steps to benefit from the
Industrial Internet of Things.
Moving Beyond Legacy IT Monitoring
As IT Operations continue to move beyond conventional IT
monitoring solutions, IT teams will increasingly rely on
sophisticated correlation, visualization and data analytics
capabilities, along with advanced automation technologies
to streamline incident management resolution processes.
Sightline EDM allows organizations to replace multiple
legacy monitoring tools with a single-pane-of-glass solution
to identify performance issues, determine root cause and
take corrective action from a centralized dashboard to
minimize disruption to internal and external stakeholders.
Smart manufacturers have turned
to Sightline to transf m machine
data into actionable insights
at a ow em to increase
uptime, automate shop-flo
processes and improve profitability.
Streamlining IT Operations
with Real-Time Performance
Analytics
Sightline
Systems:
42 JUNE2018

45. Sightline enables IT teams to continuously monitor their IT
and manufacturing infrastructure in real time and quickly
determine how to address problems by correlating
performance metrics, detecting system anomalies and
streamlining remediation processes. Unlike traditional IT
monitoring solutions that provide alerts, but not answers,
Sightline EDM helps IT departments dramatically reduce
mean time to identification and resolution, enabling them to
quickly take corrective action to prevent problems from
affecting customers, systems or services.
When asked about the unique features of Sightline Systems,
Brandon asserts, “Sightline is the only performance
analytics provider that allows organizations to collect
metrics across thousands of systems, servers and
applications. Our powerful data compression, storage,
correlation and analytics capabilities allow organizations
to understand massive amounts of data in real time to
identify performance issues and determine root causes that
are missed by legacy IT monitoring solutions that are
unable to process the same quantity or quality of data in
such granular time frames.”
Advancing the Capabilities of Performance Analytics
Sightline’s continued success is due to consistently
evolving and improving EDM and its analytic capabilities.
The recent release of Sightline EDM 5.5 adds new features
such as real-time anomaly detection, data storage and
compression capabilities, along with enhanced visualization
and reporting features to deliver next-generation
performance analytics across today’s IT and IIoT
environments. By leveraging the new SightlineDB data
repository, EDM delivers up to 10x data compression,
allowing customers to reduce storage requirements,
increase storage capacity and optimize system performance.
This unique system architecture takes advantage of machine
learning and predictive analytics to baseline existing system
performance and automatically identify anomalies outside
the normal range of workload behavior.
Gaining International Awards and Recognition
Sightline EDM has garnered awards around the world.
Sightline Systems was listed among the ‘Top 10
Manufacturing Intelligence Solution Provider of 2017’ by
Manufacturing Tech Insights. Sightline was also selected to
provide real-time, millisecond data collection, visualization
and analysis as part of a joint Industrial Internet of Things
(IIoT) and facility management solution in Nippon, Japan.
Sightline’s millisecond data speed was verified by one of
the world’s largest automotive manufacturers as the
industry’s fastest and most accurate data collection and
retrieval solution after a comprehensive competitive review.
Companies
20
THE
TO WATCH 2018
MOST
Brandon Witte
CEO
43JUNE2018

48. A CONTENTED
EMPLOYEEEMPLOYEEEMPLOYEEEMPLOYEE
IS A KEY TO
SUCCESSFUL
BUSINESSBUSINESSBUSINESS
OPERATIONS
46 JUNE2018

49. The growth in a successful
business enterprise is due to its
working personnel. Currently,
the employees are being the pillar of
the development of the business
practices. Besides, they are concerned
about the challenges they have to face
with the emerging layoffs and
restructuring. The employees need a
workplace where they get the
satisfaction of their work in addition to
the provided opportunities for their
self-growth and bliss. At present, the
companies are ramping up to take
necessary measures to keep its staff
enthusiastic and with fewer
discontents. For a business to flourish,
the integration of employees with the
surge of giant steps towards staff
pleasure is needed.
Dress Codes are the Past Entities
Nowadays, companies are liberal about
the dress codes that once were a
compulsion in the traditional business
practices. Allowing individuality in the
dress codes can back hold the
extremity of professionalism. This
compatible environment at the
workplace keeps a worker happy,
reflection of which is/ can be seen on
the operations carried out by them with
an approach positively affecting the
company in high grounds. Basically,
companies need to focus on the work
performance of an individual rather
than judging them on the basis of their
appearance. This measure will attract
the employees to work hard which will
lead to the growth and development of
business.
Motivation is Much Needed
It’s the duty of an employer to
motivate their employees on regular
basis to attain stability at the
workplace. The employees are
sometimes under stress and pressure
due to the excess workload which can
be soothed by activation of workshops
related to managing the burden and
stimulating the improvement in an
individual performance. The
companies need to make the limited
number of rules and regulations for an
employee that will build a sense of
trust in them prominently uplifting
their dedication in their respective
work. Proper counseling and
motivation can result in drastic
changes in the abilities and flexibility
of a worker, playing a vital role in the
development of a business enterprise.
The companies should also focus on
motivating the employees to always
keep on learning the new things,
benefits of which will be received by
the business organizations itself.
Small Appreciations Make Big
Differences
The employees are the backbone of a
business organization as they dedicate
all their hard work and perseverance to
it. For these acute commitments, the
company must take the measures to
acknowledge all employee profiles for
their work and offerings on regular
intervals. Verbal thanks to an employee
can make a colossal transformation in
his/her personality and thereby support
the work ethics. Besides, a kind memo
can help the company workers to be
pleased, explicitly surge the
development of the business
organization. Appreciations in the form
of an email can inculcate more
positivity among the workers that
would highlight the company’s
development and lead to smooth
employer-employee operations. The
staff will be happy with this small act
of gratitude making the pillars of the
business enterprise more strong.
Flexible and Pleasant Workspace
The employees can only contribute to
the development of a business if the
environment around them makes them
happy. The people around them and the
people with whom they work play a
vibrant part to concentrate and
maintain their focus. The flexible
operations occurring in a company can
uplift the self-development of a worker
thereby being the catalyst for
company’s success. A company should
carry out necessary operations to keep
its business environment majorly
satisfying and free from manipulation.
Pleasant workspace helps the
employees to properly focus on its
targets. The workspace should be
designed in such a way that its
personnel would admire it always,
work with full enthusiasm in the pink
of their health.
Patience is the Need of the Hour
A company can never be successful
overnight. It has to strive hard for
certain achievements. The company
needs be patient with its employees, in
situations dealing with profit and loss.
The employers should believe in their
employees and make them realize that
they matter to the company. The
business organizations needs to tolerate
the staff in terms of serious damage to
the productivity of the company and be
open and available to them in all sorts
of discussions and activities. Stability
among the workers can be achieved if
the companies remain calm with them.
This will lead to constant and secure
operations between the employees and
the respective organizations. Dealing
with the workers patiently will make a
bigger difference in the bond of the
trust and build a greater sense of
satisfaction amongst them.
The employment sector has to face
critical layoffs in the private as well as
the government sector. But the
technology is emerging with big
solutions and opportunities for the
employees helping them to become a
leader in the near future. Besides, new
generation employment masses are
truly getting influenced by the use of
the smartphones that will surely
demonstrate them with new skills and
knowledge. The upcoming scenario of
employment sector will be an
integration of the business
organizations and the technology.
EMPLOYEES’ DIARY
47JUNE2018

50. mid of all the marketing and communications tools
Aused in business, Relationship Capital is often
neglected. The important asset for any organization
is ‘Relationship’ and there is no room for discussion to the
fact that business thrives on good relationships. In any
organization, big or small, building strong relationships
between the members of an organization and their industry
is very crucial. A group of sports enthusiasts at Sports 1
Marketing have leveraged this asset, becoming leaders in
digital marketing. Sports 1 Marketing is a global sports and
entertainment marketing agency that leverages the
relationship capital and situational knowledge that David
Meltzer, Warren Moon, and Scott Carter, the founders of
Sports 1 Marketing, have built up over 38 years.
Combined Force of Knowledge and Relationship Capital
A member of the Pro Football Hall of Fame and one of the
most important trailblazers in the history of professional
football, Warren Moon is the President of Sports 1
Marketing. Warren along with veteran technology
executive David Meltzer founded Sports 1 Marketing after
meeting while working at the renowned Leigh Steinberg
Sports and Entertainment agency, where David served as
CEO. Combining David’s expertise in technology and
Warren’s relationships in sports and business, Sports 1
Marketing has unmatched relationship capital and
situational knowledge to offer its clients.
When asked about attributes that set Sports 1 Marketing
different from others, David exclaims, “Founded in 2010,
we have utilized our situational knowledge to be
statistically successful in everything we do. We are able to
bring the right people to our projects to attract more of the
right people. This elevates the awareness and exposure of
the project thereby allowing us to maximize its monetization
in order to deliver on our company’s mission, which is
making a lot of money, helping a lot of people, and having a
lot of fun!”
An Exceptional Marketing Strategy
The support provided by the company consists of a
customizable marketing tool that is utilized at entertainment
events, NFL, NBA, MLB, and NHL games, as well as
thousands of charitable galas and events. Sports 1
Marketing’s award-winning platform, the Aggregated
Marketing Platform (AMP), was launched in January 2016,
in order to help event producers and sponsors to connect
traditional media and sponsors’ products, encourage event
attendee engagement, and create a measurable direct
response environment. This platform helps in reducing
logistical issues with sponsorship, optimizes traditional
media at events, provides sponsors with data of the
consumers they interact with and improves the overall
experience of event attendees.
The secure end-to-end solution offered is customizable and
can be tailored to individual events or experiences,
providing a custom “playbook” for all partners. This unique
approach has gained appreciation worldwide and won
accolades from FierceWireless for Innovation in Cloud
Services and was named by both the American Business
Awards and International Business Awards as the Best
App/Website in Sports, outperforming competitors such as
DraftKings.
We utilize our
situational knowledge
to be statistica y successful
in every ing we do.
Highly-Effective
Marketing Partner with
a Distinctive Approach
Sports 1
Marketing:
48 JUNE2018

51. However, the “secret sauce” behind the success of this
platform can be attributed to its combination with the media
arm of Sports 1 Marketing, S1Media House. Combining the
benefits of AMP with S1Media House brings together
unique content packages for event sponsors, capturing their
branding in action, in order to amplify and leverage their
message.
Acquired by Sports 1 Marketing in 2017, S1Media House
has a focus on creating turnkey digital content for
distribution on platforms of all kinds, working with national
and international brands including Entrepreneur, K-Swiss,
and Wheels Up.
The Celebrated Accomplishments
Acknowledged globally for their unique marketing
strategies, Sports 1 Marketing has won many titles
including being crowned as one of the “Best Places to Work
in 2017” by the Orange County Business Journal. Adding
on to the list of accomplishments, Sports 1 Marketing was
awarded ‘Advertising & Entertainment Advisory Firm of
The Year’ in 2017 by the ACQ5 Global Awards, as voted by
its peers. The founder and CEO, David Meltzer was also
named by ACQ5 as the GameChanger of the Year (2017)
and was recognized as ‘Sales and Marketing Leader’ of the
Year 2017 by SMLA, among other accolades.
Peep into the Future
The services and tool offered by Sports 1 Marketing work
in concert to deliver on today’s increasing demands for
digital content. Understanding the varying trends of digital
content and leveraging the situational knowledge of its
team, Sports 1 Marketing promises to offer unique branding
and sponsorship opportunities to small businesses, Fortune
500 companies, and everyone in between.
Making Humanitarian Contributions
The team of Sports 1 Marketing is dedicated to
philanthropy and requires every project that is taken on to
have a charitable component. The long list of its charitable
partners includes the ‘Unstoppable Foundation’, ‘Crescent
Moon Foundation’, ‘St. Jude Children’s Research
Hospital’, ‘March of Dimes’, ‘The Rose Bowl Legacy
Foundation’, and the ‘Irvine Public School Foundation’,
among many others.
Companies
20
THE
TO WATCH 2018
MOST
David Meltzer
Founder & CEO
49JUNE2018

52. traitsBridge Advisors is a leading provider of
Sconsulting and implementation services to banks and
financial institutions across multiple domains with a
primary focus on finance, risk and enterprise analytics. The
prime aim of the organization is to maximize value for its
clients across verticals such as business intelligence and
analytics, big data, financial management, and risk
management. StraitsBridge prides itself for achieving and
delivering innovative solutions, outstanding outcomes, and
building sustainable value for its clients.
Inception and Salient features of StraitsBridge
StraitsBridge was founded in 2010 and is headquartered in
Singapore with offices in UAE and India. The company
aims to bridge the gap between the advice and
implementation support financial institutions need and what
traditional consulting firms offer. StraitsBridge believes that
financial institutions are best supported by practitioners
who bring wide-ranging hands-on experience and leverage
leading global practices to develop and implement bespoke
solutions.
StraitsBridge delivers end-to-end solutions to clients with
specialization and deep expertise in financial services &
analytics technologies. StraitsBridge proudly presents its
pool of experts which includes industry experts in banking
and technology who are dedicated to achieving exceptional
outcomes for its clients. This salient feature of the company
has set it apart in the market and has crowned it as the best
in what it does. StraitsBridge professionals understand the
financial institutions, the complexity of processes involved,
policies and systems across an organization. The firm brings
together a unique mix of strategy, finance, risk, business
intelligence, technology, productivity and organizing skills
which makes it a leading choice for financial institutions
seeking lasting transformation.
Contributing to Client Growth with Customized solutions
StraitsBridge provides leading-edge advisory and
implementation services across finance, risk and analytics
domains to banks and financial institutions in Asia, Middle
East & Africa. Services are provided across the following
domains:
· Finance: This covers financial control, performance
management, balance sheet & capital management, finance
systems, investor relations, and strategy development.
· Risk: catering to both risk governance and risk
management.
· Data and Analytics: handling business intelligence,
analytics, predictive modeling, and big data.
StraitsBridge assists its clients achieve desired transformation
through developing practitioner-led impactful strategies and
implementing them effectively. The use of this unique
approach to consulting and implementation enables
StraitsBridge to build a robust case and deliver the desired
transformation based on a deeper understanding of clients’
business and its stakeholders. Since the methodologies at the
firm are developed by hands-on executives the results are
practical and actionable, and always with a view to creating
value.
StraitsBridge Leadership
Sanjay Uppal is the Founder and CEO of StraitsBridge
Advisors. Sanjay has a Post Graduate Diploma in
Management (MBA) from the premier Indian Institute of
Management, Bangalore, a Master’s degree in Physics and a
Bachelor’s degree in Electrical & Electronics
Delivering
innovative
solutions to
Financial
Institutions.
Delivering innovative
solutions to Financial
Institutions
StraitsBridge
Advisors:
50 JUNE2018