The 10 successful entrepreneur revamping the future compressed

VOL 08 | ISSUE 03 | 2020
REVAMPING THE FUTURE
SUCCESSFUL
ENTREPRENEUR
THE
Futuristic Insights
Is it Possible to
Control Threats
The Art of Leading
Qualities of
Visionary Leadership

The Downfall of
Entrepreneurial Barriers
very day we wake up to enormous regulatory
Eand technological changes that affect the way
organizations operate. Some entrepreneurs say
that the future is certainly bright, but for others, these
changes hinder their growth and business activity.
Moreover, the empowerment and the acknowledgment of
individuality that motivates people to start an
entrepreneurial journey are becoming increasingly
important. This is where the big question arises; what is
the future of entrepreneurship?
Just a few years ago, most new companies had
employees for administration purposes. Nowadays,
outsourcing and automation means that several growing
companies can run on their own for a long time. This
effect is becoming even more evident as artificial
intelligence is expanding at an exponential rate.
The future of entrepreneurship is bright, but it is also
extremely competitive. We have reached a point where
young professionals see a brighter future for themselves
than working for others, which places a lot more
pressure on new business owners in the ecosystem. Even
employees are more flexible, on-demand, and yes,
possess business-like mind.
Currently, business owners are hiring candidates on a
temporary basis rather than a full-time employee. The
economy also puts pressure on the businessman who
wants to hire a full-time employee, who may be happier
Editor’s Desk

to pick up a part-time job and complete a day’s tasks
without clocking in much time.
The future of entrepreneurship is indeed very bright
today. The opportunities oﬀered to entrepreneurs are
exponential as companies reshape themselves to
compete in cutthroat markets. In addition,
educational institutions recognize entrepreneurship
as a discipline of study and community members
understand that entrepreneurship is vital to the
growth of economies, both of which help make
entrepreneurship a viable and highly valued
occupation. One might say, we are entering a new
era of entrepreneurship.
Centered on the developments of the above
thoughts, Insights Success brings this exciting
edition, “The 10 Successful Entrepreneurs
Revamping the Future,” highlighting the best minds
in the industry taking on the challenges of the future
on their front foot and exhibiting the way it is done.

CO
TE
TS
N
N
Futuristic Insights
08
42
In-depth Vision
28
Is it Possible to
Control Threats
Qualities of
Visionary Leadership
The Art of Leading
Leadership skills essential for
organization growth

Debra Griffin & Dean Harrison
A Duo of Proficient Business
Leaders in Healthcare
12
Susanne Skov Diemer
Safeguarding Organizations with Optimal
Security, Risk and Crisis Solutions
38
12
24
32
18
38
Diyaa Zebian
A Visionary IT Proficent with
Proven Track Record
Jillian Hamilton
A Proficent in Risk Management
Lise Pape
Helping People With Parkinson’s Walk
32
24
18

sales@insightssuccess.com
August, 2020
Editor-in-Chief
Senior Sales Manager Business Development Manager
Marketing Manager
Technical Head
Technical Specialist Digital Marketing Manager
Research Analyst
Database Management Technology Consultant
Pooja M. Bansal
Managing Editor
Anish Miller
Executive Editor
Rohit Chaturvedi
Assistant Editors
Jenny Fernandes
Rohit Chaturvedi
Visualizer
David King
Art & Design Director
Amol Kamble
Associate Designer
Iresh Mathapati
Kshitij S Andy Mitter
John Matthew
Sales Executives
David, Kevin, Vishnu
Business Development Executives
Steve, Joe, Alan, Anup
Jacob Smile
Aditya Marry D'Souza
SME-SMO Executive
Amol Wadekar Frank Adams
Circulation Manager
Robert Brown Stella Andrew David Stokes
Kushagra Gupts
Co-designer
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We, as humans, are
completely dependent on
the internet. We live in a
world where almost every facet of
our lives is connected to the internet
to some degree. Such is the situation
that nowadays we cannot even carry
out a simple task without using the
internet. When we want to listen to a
song, or even when we want to buy
some stuffs for our household need,
we often look towards the internet to
fulfill our needs.
Nowadays, Digital Identity has
evolved to a point that was hardly
imaginable even a decade back.
Today’s world may have narrowed
with the advent of the digital age, but
it also seems to have become a place
where the threats to our safety,
security and privacy have expanded.
Unfortunately, both individual
devices and networks are vulnerable
to attacks. These attacks often
compromise not just personal and
private information, but constantly
results in losses that compromise far
more than monetary possessions.
The internet has become a valuable
vehicle for criminals to anonymously
prey on victims through cyber
breaches and corporate espionage.
The world even possesses the ability
to store identification data including
fingertips, iris scan and others. But
thanks to attackers, nowadays, most
of our data is up for sale, most
definitely on the dark web.
Shockingly our whole identity
accounts and data from 11 different
groups from online shopping to
entertainment services, to personal
finances accounts and data
categorized as proof of identity.
Computer viruses, bugs-even the
term “hack” suggests illness. With
good reason: Cyberattacks are a new
st
kind of plague for the 21 century. In
2018, data breaches are a pervasive
and ever-present fact of life. Cunning
criminals can infiltrate electronic
files from across a room, or across
the globe, with nothing more than a
laptop or access to an IoT device,
while barely raising their pulse.
Government networks, specifically,
are susceptible – not just from
attackers, but also interconnectivity
issues, hardware snafus, user error,
and acts of God.
Cybercriminals are increasingly
turning towards highly-effective,
advanced cyber security weapons
such as ransomware, information
stealers, IoT exploits and TLS/SSL
encrypted attacks to target
organizations of all sizes around the
world. Cyber attacks have become
one of the biggest nuisances and
most potent threats that individuals,
organizations, and governments have
to contend with today.
Therefore, Cybersecurity is more
important than ever for every
business. It is one of the most
prominent issues and concerns for
organizations of all sizes, and for
their customers as well. As the world
becomes more connected,
Cybersecurity platforms will have to
struggle with increasingly
sophisticated attacks. Attackers have
access to more computing power and
have developed the ability to go after
businesses of any size, but focus
particularly on small and medium
sized enterprises that are not well
protected.
Cybersecurity professionals exist in
an increasingly complex world.
There are several application security
techniques available today, but not
all security vulnerabilities can be
found by any one of them. For
Cybersecurity solutions to be
successful in these environments, it
is important that the companies run
in real-time and have the ability take
immediate action to eliminate
problems. Visualization, speed, and
scalability are must-have
characteristics of an effective system.
The security services sector will
continue to grow as more people
understand and accept that
conducting business in the internet
age is fraught with Cybersecurity
risks. To tackle cybercrimes at
present and in future, the companies
should create a real-time database,
ensuring that the most up to date and
accurate information is provided to
its customers and clients. The cyber-
security service sector will continue
its phenomenal growth, right now,
there are hundreds or even thousands
of cyber-security companies.
However, down the line, unification
will occur where only the big players
will remain in the market.
To avoid these challenges, one needs
aware of knowledge of new security
systems, solid plans, and
comprehensive visibility. The more
work Cybersecurity companies can
do up front in the above mentioned
areas the better the chances of
success with lesser outages. So, with
more skilled professionals and by
filling the vacant positions, the cyber
threats can be minimized to a great
extent.
10 | August 2020 www.insightssuccess.com

Is it Possible to
Futuristic Insights
11
|
August 2020
www.insightssuccess.com

Debra Grifn
Dean Harrison
A Duo of Proficient Business
Leaders in Healthcare
Advancement in technology has brought a
huge change to the healthcare industry.
Patients now can check accurate
medical information using their handheld
devices, but they can also track their doctor's
appointments, and get reminders to take their
medications through mobile apps when
integrated into your provider's software vendor.
Remote consultations with doctors, required
treatments, and the availability of
comprehensive mobile apps have led to
upgraded patient care and healthcare experience
overall. Debra Griffin, founder and managing
member of PPXTEC, a mobile data exchange
bridge enterprise that has a personal health
record that aggregates that data being exchanged
between and beyond silos. “PPXTEC allows
users to decide when and how to share their info.
B2C, B2B, C2C exchanges. PPX-TEC is a
COVID 19 mitigation solution” says Debra.
Debra has extensive experience in healthcare
which includes hospital administrator for 20
years and past managing member of physician
Hospice Care, LLC since 2008. She also is a
former member of the MS State Board and as a
surveyor in Mississippi health facility. She also
authored “Why Judas Was Born To Betray
Jesus”.
Dean Harrison is software developer technical
lead at Patient Provider Exchange (PPX). He is
also the also the Owner and Developer at HSoft
Consulting, LLC. His area of expertise includes
App Developer, Web Programmer, Database
Designer, IT Specialist. In PPXTEC, Dean is
responsible for design and development for
iPhone, iPad, and Android phones and tablets.
Griffin started this journey in 2011, and Harrison
joined in 2013; both had proven fully committed
engaged and as a result has brought this
foundational product to market. Both Dean and
Griffin bring a unique combination of expertise
in both the health care field and innovative
information technology. Each of them has
committed an abundance of the time and prayers
in bringing this development to market at this
timely space. In spite of no access to capital and
limited acknowledgement or encouragements for
this product they have come to market developed
and timely.

Dean Harrison
software developer technical lead
at Patient Exchange (PPX)
Debra Grifﬁn
founder & managing member
of PPXTEC
“Our objectives are simple,
low cost integrations
that install easily and are
easy to use and prove
value quickly”
“
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August 2020

“We are aiming for even simpler = Less is more.
Products that integrate easily play well with others
and encourage others to play with them by developing
a fully tested mobile bridge application to support
healthcare consumerism, improving the patient
experience with health IT, incorporating new and
emerging data sources to better serve.”
“

Board Member's who can be advocates for PPX-TEC and
grow with the company. She desires to witness population
adoption of the company's solution and patients, and
caregiver's empowerment by making PPX –TEC their own
tool. “Acquisition or Partnership with a company that
understand that embracing interoperability is the need of
the hour and PPX TEC delivers” said Debra.
A Fighting Spirit
On overcoming challenges as a leader, Debra asserts “The
last hospital that I worked in the Mississippi Delta literally
tried to kill me. I was told that I was an uppity nigger and
there the decline began. I swam in a pool of hatred. The
details are lengthy and personal but 'In Spite' of I
survived.”
An Advice for Upcoming Entrepreneurs
“Never Quit, Pivot if Necessary, Stay Focused, Take
nothing personally even if it is meant to be, be Diligent,”
says Debra.
Compatible Solutions
PPX-TEC built a unique mobile tool for seamless data
exchanges to alleviate many pain points incurred by
patients and providers while navigating healthcare
experiences. PPX-TEC mobile bridge solution allow silos
connectivity using smart devices' APIs, HL7, FHIR
protocols and other proprietary standards. The company's
solution integrates, search, send and receive data in
numerous mobile exchange modalities out of one single
mobile enterprise. America has a hybrid healthcare system
partially private, public but ALL are data silos. The silo
effect limits information flowing between entities.
PPX-TEC's Unique Share function is developed with the
end user in mind; seamless integration and giving user's
control of share. Its iOS and Android apps are market ready
with several integrations. PPX-TEC Mobile Enterprise
st
seems to be 1st in this new frontier market with the
st
finalization of the 21 Century Cures Act March 2020.
There is no current business model for interoperability and
this is one of PPX-TEC's challenges.
Connected data silos facilitate more accurate and faster
holistic health data collection and interpretation. Our
solution tool provides for interoperability, COVID 19,
structural health disparities, and opioid crisis mitigations.
PPX-TEC's solution is new technology that enables a new
perspective on health self-management needed more now
due to current paradigm shifts to various virtual care where
holistic health histories are needed.
Visioning to Get Extend
According to Griffin, PPX –TEC's needs include access to
capital to create a pipeline to customers. We are seeking
15
|
August 2020

Diyaa
Zebian
A Visionary IT Proficient with
Proven Track Record
T
he path to entrepreneurship is often a risky one filled with
unexpected changes, obstructions and dead ends. There are lots of
restless nights, ideas that don't work out, capital that doesn't come
through and customers that never materialize. Sometimes it seems
so challenging to launch a business that it may make anyone wonder
why someone willingly sets out on such a detour path. Despite all of these
hardships, difficulties and pressure some entrepreneurs embark on this journey
and resolute to bring their vision to fruition and fill a need they see in society.
One such business leader is Diyaa Zebian, the Founder & CEO of Archinnova, has
more than 25 years of experience in the Middle East market and is known for his
visionary approach. He has pushed the right IT wave at the right time, and he is
the person behind many successful waves like J2EE, SOA and, SaaS among others
to the Middle Easter market. He is accomplished business leader, strategist, and
sales executive with proven track record at conducting business with leading
Fortune 100 companies of the Middle East.

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August 2020

“Promise real
value and deliver.”

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August 2020
Archinnova was established in 2015 with a mission to
“DevOpsify the Middle East market.” Archinnova, an
innovative business technology consulting and
implementation firm established in Dubai, UAE and serving
the Middle East offers end to end Agile and DevOps
solution.
Advance and Integrated DevOps Solutions
In today’s knowledge-hungry era, it has become crucial to
bring together people, processes and technologies to enable
more effective and dynamic use of information technology
and communication. More value-based innovative solutions
and services should be added to empower businesses and
enable them to focus on what they are good at – their core
business.
Archinnova provides DevOps as a managed service to
businesses who are currently running or wish to run their
companies on applications in the cloud. It works in tandem
with the client’s development team and in-house architects
and assists them in making use of the benefits of the cloud
and ensuring that their entire web application runs
efficiently and effectively. The company’s “DevOps 360"
model is supported by best practices driven methodologies
and is powered by leading solutions. The model is
implemented by highly skilled engineers who ensure
tangible results through a partnership journey of
collaboration, knowledge transfer and flexibility.
The company offers the following services:
Dev Ops Consultation: Helping organizations to transform
through “Enterprise DevOps.”
Cloud Automation: Enabling organizations to adopt the
right “Cloud Strategy”
CI/CD: Assisting organizations in building the best-fit
"Development Pipeline."
Continuous Testing: End-to-End Software Testing Services
App Modernization: Refactoring or building applications
using “Modern Engineering.”
Containerization: Developing and implementing the right
“Container Strategy.”
DevOps Training: Full DevOps training covering
conceptual & practical courses
Staff Augmentation: Deploying the right Dev Ops skills on
premises
An Accomplished Business Leader
Diyaa Zebian, captain of the ship, is a true leader; he knows
how to get the work done from his employees and still get
the best result. He is a go-getter, and he knows the right
way to push his fellow workers to their maximum
capabilities making sure every task is aligned to his vision
by giving them the freedom to work and think out of the
box.
Diyaa is a senior entrepreneurial executive with core
competency in Business Development for either a new IT
product penetrating the Middle East Market or an existing
one with plans to aggressively scale. His expertise in the
industry consists over 25 years of IT. He possess strong
leadership and successful team building capabilities with
excellent technical, communication, and presentation skills
with a history of steering business fundamentals that
stimulate revenue and client growth. He has experience in
developing operations from ground zero to gaining market
leadership in a given geography.
DevOps behavior and transformation is a skill Diyaa has
inculcated over the years, making it easier for him to pitch
the right strategy at the right place. He manages costs and
establishes strategic, mutually beneficial partnership and
relationship with all stakeholders and is known as a
resourceful problem solver with proven ability to bring
quick resolution to challenging situations as well as build
lasting relationship with vendors and customers.
On Future Endeavors
According to Diyaa, the R&D division of Archinnova is
always looking for the new trends and mapped to the local
market needs. The company is focused on expanding
vertically by adding new product/services lines and
horizontally by expanding to the whole Middle East market.
Diyaa asserts “Going ahead, we will continue to provide
end to end software development support along with
consultation, training, system integration and after-sales
support, ultimately delivering a solution designed around
customer goals and agenda”.
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August 2020

JILLIAN
HAMILTON
A Proficient in Risk Management
For a leader, leadership is a process of constant
learning which strengthens by an unwavering
commitment to development and collaboration. One
such leader is Jillian Hamilton, who believes good
leadership is a lifetime work that requires continual
learning, supporting others, and having a perspective to
understand which things are really important. She is the
Managing Director of Manage Damage, a risk
management advisory firm that focuses on the true cost of
risk, working with clients to provide their business with
specialist advisors who can drive your efficiency,
productivity and profitability.
Below are the highlights of the interview conducted
between Insights Success and Jillian Hamilton:
Describe your background and what did you do before
you started or came into this business?
I started my career in Risk Management by chance - I had
just come back from overseas and a friend needed me to
help her with the accounts on a civil construction site. It
wasn't long until the Project Manager suggested I took the
Safety Committee Meeting Minutes, as he could see I had a
good demeanour with all different people on the site.
Later on, they needed a Safety and Environment Officer and
as I had an environmental background he appointed me and
placed me on a WHS Officers course. This was my new
found profession - I really never looked back after working
on Australia's largest remediation project at the time then
elevated to oversee a few more Remediation projects of as I
learnt more and more;
I then transferred to another company which was a Tier One
Builder and completed some Australian Defence work
buildings and then worked in demolition, safety in design,
Greenstar building and high rise.
I was then asked to work in Western Australia in the mining
industry undertaking a State Safety Manager position for a
then thriving blue chip mining and infrastructure company;
a few years later I took a temporary assignment in a
national rail position but found my greatest role in a large
multi-state now multinational labour hire company.
The dynamics were fast, furious and fantastic - I learnt so
much from the entrepreneurial leaders and this paved my
way to found Manage Damage an entity to assist business
borrow the expertise they needed for just the time they

JL Hamilton
Managing Director
Manage Damage
25
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August 2020

needed; later we developed our first patent Risk
Dollarisation® and delivered our book and process now
worldwide to various levels of business and even
government clients.
What people, what books, what life factors have
influenced and impacted you?
My father is a farmer – he works from sun-up to sun-down
to feed his cattle, plant his crops, check his fences, plan the
shearing or use the horses to move the stock around and
ensure the waters. I really watched, learned and even
worked with my parents from a young age to learn the
ethics of work, hard decent, honest and ethical work. I saw
that if you work hard and keep doing it day in day out and
prepare your ground and care for it and respect it, and help
your neighbours that when there is a bushfire – they will
help you.
Every person I met gave me a piece of themselves – they
helped me see the world through their glasses. Later I
wanted to do this through my work, so we started to export
Manage Damage services and found the application worked
even better overseas than locally! So now my international
clients and colleagues help mould the version of me.
From a business perspective and risk approach I am on
constant readiness to be inspired by another view and
aspect that helps solve problems. I really found a love to eat
elephants – if you had a problem; I wanted it to solve it for
you and for me!
What is the operating philosophy and cutting-edge
solutions/services that the company has been built on?
We create new descriptors, with additional and specific
costs/values rather than the current values of safety –
TRIFR, LTIFR and other malleable reporting values (non-
financial).
The Risk Dollarisation® method increases the importance
and understanding of the current non-financial functions of
a business. This is because they are now represented in
financial terms.
This approach allows the leaders of business who think in
dollar terms and financials terms every day to know and
understand the true cost of Damage Costs.
This approach challenges the concept of assigning costs,
people and damage in one conversation.
Currently, businesses only become comfortable talking
about the costs of risk when there is a catastrophe and
everyone says, “We should never do that again!”
Risk Dollarisation® allows a business to accept that
Damage Costs can be identified, assessed and managed at
all stages of a business, not just at catastrophic moments.

The Risk Dollarisation® moral imperative is to drive
activity of stakeholders in the business financially. If you
understand this and realign the approach it will mean safety
gets a seat at the table and is spoken in language that is
understood. We are completely simplifying/demystifying
safety & making it meaningful/practical. It's not magic – it's
simple economics & measurement - marked measured &
managed.
What is your vision for the company for the next five
years?
Manage Damage will remain sharp on all edges – we are
launching a new app which will have some useful practical
tools for business to manage risk without specific one on one
guidance... we are also working on a new Global Safety
GovernanceOfferingso standbyforthisone.
As a Managing Director, describe a challenge you
overcame.
I think if any Managing Director doesn't let you know that
they overcome challenges daily; they are really having a
lend! The greatest challenge at the moment is really staying
abreast of the macro and micro economic forces at play in
our global business environments – the speed of change is
so great – but the CV19 environment adds a whole new
level – still waiting for my Truman Show Contract. We are
on a reality TV show right now - right?
How do you sustain your entrepreneurial/leadership
spirit in this changing technological era?
What's to sustain? – this is the most exciting moment in our
lifetimes for tech growth, changes, leaps and bounds –
never has the speed of change had such a profound effect on
the rate and output in development – there is so much
happening – I am just crossing my fingers that holograms
get so good that I can consult globally without a 42hr
transit; or heck – when's this “teleportation” they speak of is
actually going to work – if I was an airline or cruise ship
company right now I'd consider a pivot to this work?!!
What advice would you like to give to the emerging
business leaders?
I think you have to remember before you start; fill your
pockets with as much cash as you can, clear your debt, plan
your path, prepare your whole business before you start, get
yourself a crash hat, get a mouth guard fitted and get ready
to hussle harder than you ever have before. This is a tough
ride where the wins are like gold and the losses make you
be glad you bought a crash hat!
“ “ e Financial Approach to Non-Financial Risk”
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August 2020

Chief Operating Oﬃcer
Mark rees
Secucloud GmbH

C
an one learn leadership? Every winter semester
I pull my students through the whole spectrum
of “Leadership Theory Parts I and II”:
Taylorism; French & Raven; Blanchard; McGregor;
Maslow et al. At the end of the semester I have them test
their knowledge in a tricky exercise involving a climbing
rope and blindfolds. They have to – whilst blindfolded –
form, storm, norm and perform as a team and lay the
rope (which they are not allowed to let go of) in a
predetermined shape on the ground. And yes, they
always achieve the objective – one way or another. In
contrast I have experienced this exercise as a team
member of highly paid and experienced managers and
witnessed first-hand the utter failure to even manage a
plan, let alone achieve even half of the objective.
Although to be fair, what the managers did achieve (as
opposed to the students), was a whopping great conflict
of personal differences, with which the rest of the
seminar was used to sort out. So what was the difference
between these two groups?
A business acquaintance of mine once introduced me to
the “power of trust” as a basic concept of leadership. He
argued that if there is no trust between the leader and the
led, then the possibilities for sustainable leadership are
extremely limited and indeed most probably restricted to
a short period. Without trust in human relationships there
is however a form of leadership and to reference French
Leadership skills
essential for
organizational growth
and Raven, it is the positional power of coerciveness and
reward – the proverbial carrot and stick. That works for a
while as long as the (micro) manager exclusively owns
the processes and information as a means of control. I
believe in the long run, this strategy fails. No (high
performing) employee deliberately hangs around for
very long in such a situation. I´ve seen this happen
numerous times.
Again considering the group of students and the
experienced managers with their climbing ropes and
blindfolds, what I perceived was extreme differences in
levels of trust. The students – in their seventh semester –
were close-nit. They were just entering their final thesis,
they have common objectives and after 3 and half years
spent on campus, an intrinsic trust to one another. In
contrast the managers came from varying business units
of a large company and were “thrown” together to
improve their leadership skills and develop as a
leadership group within the company. Each manager had
his (the group was all male) own agenda and personal
career objectives etc. Each was competing for power and
influence before the board. Instead of collaborating to
achieve the climbing rope objective, all the micro-
politics came out in the exercise and trashed any trust
that might have been there at the outset. The evening log
fire at the beach was a flop.
Trust is the key for sustainable development of organizations
In-depth Vision
29
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August 2020

Trust as a subject is rationally difficult to grasp. It is one
of those things we intuitively feel as being present (or
not) in human relationships. To get a grip on the term, let
us start with Peter Drucker´s definition of management
“turning resources into production”. Now consider that
what leadership does in a company is to apply strategies
(resources) to achieve objectives (production). On the
one hand the objectives should be such that they inspire
people, bringing out their best qualities both in skills and
collaboration. Secondly and as a rule, it is the leader who
drives the strategy in order to achieve those objectives
and this is the key area where trust within the team and
across teams can emerge. It is the means utilized to
achieve the ends that define so much about an enterprise.
There are of course coercive means, non-compliant
means, even illegal means etc., thus the old excuse for
bad behavior “the ends justify the means”. In such an
environment sub groups form, secrecy becomes endemic
and there can only be mistrust and suspicion between
people.
Approaching the skill of leadership whith consideration
of social and ecological factors allows decisions to be
made under the reflection for example, of waste
reduction, for the good of the many, for sustainable
growth etc. In utilizing social and ecological factors in
decision-making processes, our unique human form of
emotional intelligence is an influential force that
significantly influences behavior both of oneself as a
leader, and as a member of the collective (the business
unit being led). Over time common values and
understanding emerge in the group, which in turn
develop (forms and storms) and fortifies the culture (the
norms), thus producing the high performance unit that
every person blessed with the opportunity to lead can
aspire to. If you get there it’s the best job in the world!
Trust is a human trait that is available to us all. You can´t
simply buy it by attending a leadership seminar, doing an
MBA or reading a book. Trust has to be earned and
shared unconditionally as a gift. It can be rejected,
withheld, it is breakable and can be destroyed in a
second. Yet for all its non-tangibility and fragility, it has
more power to achieve than anything else in the
leadership toolbox.
About the Author
Mark Rees is the Chief Operating
recfO at Secucloud GmbH,
Hamburg. In his last position Mark
Rees was Managing Director of E-POST
Development GmbH in Berlin, a
subsidiary of Deutsche Post. There, he
led an international team comprised
of several hundred employees in agile
DevOps development teams, and was
responsible for employee direction, as
well as the entire budget in the areas
of IT security, DevOps, quality
assurance, operations and user
experience. In his work as COO at
Secucloud, Rees applies his expertise
in agile leadership and his many
years of experience in interdisciplinary
IT organizations in the Media and IT
security industries.

LISE PAPE
Helping People with Parkinson's Walk
fter seeing her father struggling to walk and do
Aother tasks that many of us take for granted, the
Founder and Managing Director of Walk With
Path, Lise Pape decided to create simple solutions that
have a positive impact on those, who are suffering from
Parkinson's disease.
It was important to her that, the solution should not have
any side effects but rather only add positive benefit, which
eventually laid the foundation stone for Walk With Path.
According to Lise, bringing Path Finder LaserShoes to the
market was a key achievement, which is changing the daily
lives of its users for better.
In an interview with Insights Success, Lise Pape the
Founder and Managing Director of Walk With Path has
shared valuable insights about her company and its
struggles.
Below are the highlights of the interview between Lise and
Insights Success;
Describe your background and what did you do before
you started or came into this business?
With a background working and studying in human biology,
finance, advertising and product development, I was
studying Innovation Design Engineering at The Royal
College of Art (RCA) and Imperial College London, a
course focused on enterprise, entrepreneurship, incubation
and business support at the Royal College of Art in London,
when I came up with the idea for the system.
I worked closely on the idea with a partner from my RCA
class, Florian Puech, who had an engineering background.
Then the RCA's own incubator helped us get more structure
to our idea and work through the business basics, such as
getting a legal agreement in place. We joined the global
startup accelerator Mass Challenge and obtained grants
from the Dyson Foundation, Helen Hamlyn Trust and
Nesta, among others.
What people, what books, what life factors have
influenced and impacted you?
My father suffers from Parkinson's and after seeing him
struggle to walk and do other tasks that many of us take for
granted, I set out on a mission to create a solution that could
help him and other people living with Parkinson.
What is the operating philosophy and cutting-edge
solutions/services that the company has been built on?
It was important to me that the solution should not have any
side effects (like drugs) but rather only add positive

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|
August 2020

benefits. This was the beginning of Path Finder LaserShoes
for people with Parkinson's and why I founded Walk With
Path.
What is your vision for the company for the next five
years?
We want to mobilise other groups of vulnerable individuals
and help improve their quality of life. We are now
developing Path Feel to help people with diabetes, stroke
and multiple sclerosis. People who live with these chronic
diseases are often struggling to walk because they have
peripheral neuropathy (a loss of sensation in the soles of
their feet). We wish to launch a product that will help,
mobilise and provide confidence to millions of people
worldwide.
According to you, which upcoming/current technology is
going to be a disruptive force in a near future?
One of the main challenges in designing Path Feel is the
lack of space fitting the battery into the insole. We are
aiming to fit a battery that will last for at least a day of use
with the current technology available (e.g. batteries) for the
first version of the product we will put on the market.
However, the rate of innovation allows us to predict that
battery technology will significantly advance and batteries
will become smaller and more compact with similar if not
greater capacity. Solid-state batteries are meant to be widely
available on the market in the next five years and can
contain up to three times more energy per unit weight than
conventional lithium-ion batteries so we are planning to
monitor new battery technologies to use in our next version.
As a CEO/leader, describe a challenge you overcame.
Being a start-up in health-tech and in hardware gave us a lot
of challenges. Trying to source first stage investment is not
easy and it may take some time before you are able to make
your first sale. Health-tech solutions are a type of products
that have quite a long time to market. Health-tech is also
heavily regulated and you need to adhere to the standards of
regulation. Therefore, bringing Path Finder LaserShoes to
the market was a key achievement, and it feels incredibly

rewarding to hear from our users how it is changing their
daily lives for the better.
How do you sustain your entrepreneurial/leadership
spirit in this changing technological era?
I listen to the end users of our product. On a daily basis we
help hundreds of people live a free and independent life.
One user told me how he was able to keep working instead
of having to go on early retirement – simply because he was
now able to walk to the train station and go to work. Stories
like that keep me motivated and give me strength to
overcome the challenges that we face every day.
What advice would you like to give to the emerging
business leaders?
Try to ﬁnd an investor that is a good match to you and make
clear what you expect from them and if you are looking for
an active partner or more passive support. Connect with
likeminded people. It has been very valuable for me to be a
part of many of the networks that Walk With Path is a part
of, such as Mass Challenge, EIT, AARP, Social Innova,
Cartier and SIT Alumni Network. It is also paramount that
you stay persistent and not at least patient if you are in
health-tech.
“
Walk With Path is a mobility company with
a social mission to transform the lives
of thousands of people.
Lise Pape
Founder & Managing Director
Walk With Path
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|
August 2020

SUSANNE
SKOV DIEMER
Safeguarding organizations
with optimal security, risk and
crisis solutions
S
ecurity is rapidly becoming an
ever-higher business priority to
protect enterprises against
potential attacks that threaten
a business and its assets – its foundation
and future. Current technology
advancements are more susceptible to
security breaches and phishing
attempts, making it essential to reduce
security threats by utilizing effective
preventive measures to ensure the
security and quality of a company's
security program. Susanne Skov Diemer,
founder & CEO of Praesidio Group, is a
risk mitigation, crisis management,
intelligence and security specialist and
advisor. Her company Praesidio Group
delivers prime security, intelligence and
cyber solutions to organizations, NGOs,
governments, high wealth families and
public and private sectors around the
world.

“The security and intelligence
industry is an integrated part of me
and has been for over a decade. It is
an industry where relations, expertise
and trust are essential. And for the
client discretion, loyalty and
compassion are crucial”, says
Susanne Skov Diemer.
She does not consider her work as a
job, she asserts “It is what I am and
breath. It is my life now, the past
decades and will continue to be in my
lifetime” The core of her work is
mastering intelligence, foresight and
prevention.
A lifetime dedicated to prevention
and protection
Susanne Skov Diemer is the founder
and CEO; the heart of the company.
She works very closely with a broad
group of collaborators and clients on
boards, cases and consortiums
globally. She sees Praesidio Group as
an integrated part of her.
Praesidio is derived from the Latin
word praesidium, meaning protection
or defense, which is the purpose of
her career and the reason for the
creation of the company.
Susanne has gained her extensive
high-end consulting and management
experience over 25+ years
international career, working with
permanent bases in Washington D.C.
London and now Copenhagen. An
important role in the company is her
special expertise as a Risk
Mitigation, Crisis Management,
Intelligence and Security Specialist
and Advisor.
On this journey, Susanne has been
honored to receive various U.S.
government awards for her work during her time with the U.S. Department of
State. She considers her clients as an important part of her daily life - a client
base at the top level in the corporate, private and public sectors across the
world, crossing borders and boundaries together.
She also serves as an advisor for a global philanthropic charitable organization
focusing on global virus and pandemic and as a security advisor on EU
projects and as security expert on the Advisory Committee for PACTESUR
(Protection Allied Cities against Terrorism in Securing Urban Areas) within
EFUS (The European Forum for Urban Security).
Taking Security as a Responsibility
Susanne Skov Diemer opines “In my world of security and intelligence, the
personal relationships, the life-death, the pressure and the high stakes, give
new meaning to collaborations and relationships.”
She has worked, and fortunately continues to work with people, who have
inﬂuenced and impacted her both professionally and privately throughout her
career. Her life and career have been marked by being a global citizen feeling;
a global responsibility to keeping everyone safe under the radar and
concurrently on the forefront of the news.
Operating Philosophy
Trust is taken to an entire diﬀerent level and is the foundation of Susanne’s
work and company. While cutting edge technology such as AI turns the
industry around, the core basics remain the same and instinct based on years
of experience and expertise. Combining it all is what gives Praesidio Group
the real edge and advantage, hand-in-hand, complimenting each other and
global synergies cross sectors, borders and threats. The company is serving
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|
August 2020

Organic and personal
business growth is the
way forward, being in this
business and in business
relationships for the long
haul and doing our
utmost together.
more and more as senior advisors on short and long terms
under the global radar at global occurrences as they unfold.
World of New Challenges
“Technologies have an impact, but depending on humanity
and how we decide and allow disruptiveness,” says
Susanne Skov Diemer. She further adds “As we become
more global in our perspective, businesses and travel
pattern, the world has become smaller. Our work pattern
changes with satellites, AI and other new technologies. It
strengthens the need for our capabilities as we look at, not
only general security and intelligence threats, but also risks
arising from other forces, such as natural disasters and
pandemics.”
As a global security and intelligence company in an ever-
changing world, Praesidio Group is constantly facing new
risks, new technologies, new threats, and new realities on
behalf of their clients. As a CEO, Susanne believes it’s her
duty to prevent and foresee, constantly overcome these new
arising challenges and be ahead of the game.
Advising from expertise and experience
According to Susanne, being a founding business leader
and owner is a motivational factor beyond any turnover.
“Clients’interests are my interests, their challenges are my
concerns and I keep clients and collaborators close and
conﬁdential, securing and optimizing close operational
relationships and results.”
Entrepreneurial leadership is the core of who she is, and
having a very close yet broad network of essential
collaborators, feeds her leadership and entrepreneurial
spirit daily. She further adds “Technology is a tool to keep
us closer and share more; meanwhile the personal
interactions remain fundamental.”
On advising emerging business leaders, Susanne says,
“Don’t listen to any advice – unless it really resonates with
you. Surround yourself with people, who are not afraid to
challenge you with their expertise and with whom you
share fundamental values.” She adds “and enjoy what you
do – do what you enjoy.”

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August 2020

Qualities
of Visionary
Leadership

Leaders at every stage demands qualities like
optimism, vision, and being motivational to the
people. It is these qualities that make a leader
believe in him. Even a Sportsperson, Doctor, Teacher is a
leader because of these qualities. As being a sportsperson,
require few specific skill sets of understanding each player,
the strengths and weakness of him. Same goes for a doctor,
he needs to be an optimistic person and of course teacher is
the one who moulds the students.
Just like them, in the business there are leaders whom we
know and some of them are Elon Musk, Steve Jobs and Jeff
Bezos, etc. They navigate through all the challenges and
with their dedication they strive in their respective fields.
Through this article we will see the qualities that make a
leader great.
Communication: It has to be the primary quality of any
leader. Effective communication with all the levels of the
management is essential. Listening to employees,
understanding their requirements is really important
for the foundation of leadership.
Empathy: Empathy is having an open-
mindedness to understand the problems of
the people. This develops a deep connection
between the people. Some of the examples
can be identifying needs, make people feel
comfortable, and finding the creativity out
of the employees.
Vision: Good business leaders own the
vision and works towards it turn into
reality. Decision-making sets the
organizational direction ensuring team
members with goals and mission in front of
them. True leaders share their vision and remind
everyone of the big picture with enthusiasm and
commitment.
Optimism: A good leader leads by example at
all times. Leaders inspire their team with their
attitude in any given situation. This comes
down to positivity. It is important how leaders react in
certain stressful times with a positive outlook.
Confidence: If you lack leadership the company will not be
able to achieve growth. The more leaders believe in
themselves more they can bring best out of the team
members. As they say about confidence “Make it, “till you
make it,” is 100% true.
Commitment and Passion: If leaders are not fully
committed it would be a difficult task to motivate the
employees to achieve the goal. Commitment and Passion
gains respect of the team members and bring new energy in
the team.
Creativity and Innovation: How is a leader different from
a follower? “Innovation distinguishes between a leader and
a follower.”- says Steve Jobs. Creative thinking and
constant innovation is what today’s fast paced world needs.
Thinking out of the box and coming up with unique ideas
answers the questions to turn ideas and goals into reality.
Lastly, innovation and creative thinking, as well as
futuristic vision that make up a great leader.
Self-Confidence: Leadership grows from self-confidence.
Any company can move forward towards the desired goal
only when the leader is confident. It is the bridge between
the leader and its goal. It is the fundamental basis and all
about having confidence to make decisions.
These leadership skills can be developed from an early age
and are impacted by natural talents and by personal
experiences. Indeed, everyone must be a leader of his own
life. In conclusion a leader is a person with high values,
believes in him, highlighting on the vision. It is integral part
of human life. These characteristics should be adopted in a
consistent way. It is not easy to be a successful leader; one
must have all the qualities to be a good leader. These
leadership skills are much needed skill in any field, whether
it is an organization or an institution. As a whole leadership
plays a vital role in the success and development of an
organization.
The Art of Leading
43
|
August 2020

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