Design Thinking: Lessons From Cats by Helen Kokk

1. Helen Kokk
Award winning product designer in the UI/UX Industry & Service Design
Chief Product Officer at OCCO
Design Thinking– Lessons from cats

4. A process for creative problem solving. It is a human-centred approach to innovation that draws from the designer’s
toolkit.
Design Thinking

5. There isn’t one research method that works for every single situation. To figure out what method is most efficient, weneed to understand
what question we’re asking. What do weneed to learn? What’s the goal?What problem arewetrying to fix?.
Methods

8. Doyouknow clearlywhat
your teamisworking
towards?
Doyouknow thebiggest
problem youface?
Goals Understand
Areyouableto
articulateyour
problem clearly?
Doyouhave arangeof ideas
onhow tosolveit?
Frame Ideas
Haveyoudecided
which ideas totest?
Makeaprototypeandtest
your idea.
Decide Discuss
No
No
No
No
No
No
Yes
Yes
Yes
Yes
Yes

9. Doyouknow clearlywhat
your teamisworking
towards?
Doyouknow thebiggest
problem youface?
Goals Understand
Areyouableto
articulateyour
problem clearly?
Doyouhave arangeof ideas
onhow tosolveit?
Frame Ideas
Haveyoudecided
which ideas totest?
Makeaprototypeandtest
your idea.
Decide Discuss
No
No
No
No
No
No
Yes
Yes
Yes
Yes
Yes

12. Doyouknow clearlywhat
your teamisworking
towards?
Doyouknow thebiggest
problem youface?
Goals Understand
Areyouableto
articulateyour
problem clearly?
Doyouhave arangeof ideas
onhow tosolveit?
Frame Ideas
Haveyoudecided
which ideas totest?
Makeaprototypeandtest
your idea.
Decide Discuss
No
No
No
No
No
No
Yes
Yes
Yes
Yes
Yes

22. 3-5 discussions per focus group

26. Doyouknow clearlywhat
your teamisworking
towards?
Doyouknow thebiggest
problem youface?
Goals Understand
Areyouableto
articulateyour
problem clearly?
Doyouhave arangeof ideas
onhow tosolveit?
Frame Ideas
Haveyoudecided
which ideas totest?
Makeaprototypeandtest
your idea.
Decide Discuss
No
No
No
No
No
No
Yes
Yes
Yes
Yes
Yes

29. Doyouknow clearlywhat
your teamisworking
towards?
Doyouknow thebiggest
problem youface?
Goals Understand
Areyouableto
articulateyour
problem clearly?
Doyouhave arangeof ideas
onhow tosolveit?
Frame Ideas
Haveyoudecided
which ideas totest?
Makeaprototypeandtest
your idea.
Decide Discuss
No
No
No
No
No
No
Yes
Yes
Yes
Yes
Yes

32. Doyouknow clearlywhat
your teamisworking
towards?
Doyouknow thebiggest
problem youface?
Goals Understand
Areyouableto
articulateyour
problem clearly?
Doyouhave arangeof ideas
onhow tosolveit?
Frame Ideas
Haveyoudecided
which ideas totest?
Makeaprototypeandtest
your idea.
Decide Discuss
No
No
No
No
No
No
Yes
Yes
Yes
Yes
Yes

34. Priority map

39. Card habit Auth habit Pay habit

41. Doyouknow clearlywhat
your teamisworking
towards?
Doyouknow thebiggest
problem youface?
Goals Understand
Areyouableto
articulateyour
problem clearly?
Doyouhave arangeof ideas
onhow tosolveit?
Frame Ideas
Haveyoudecided
which ideas totest?
Makeaprototypeandtest
your idea.
Decide Discuss
No
No
No
No
No
No
Yes
Yes
Yes
Yes
Yes

42. Theearlierwedo testing, the lessit willcost to fix the
problems

43. Time
Think it Build it Ship it Tweak it

52. Doyouknow clearlywhat
your teamisworking
towards?
Doyouknow thebiggest
problem youface?
Goals Understand
Areyouableto
articulateyour
problem clearly?
Doyouhave arangeof ideas
onhow tosolveit?
Frame Ideas
Haveyoudecided
which ideas totest?
Makeaprototypeandtest
your idea.
Decide Discuss
No
No
No
No
No
No
Yes
Yes
Yes
Yes
Yes

56. Balustrade

57. Bannister
Bar
Support
Post
Barrier

58. Childlike curiosity and reason
( The Why )