It’s time for corporate learning to step into the shoes of advertisers, who understand the need to approach millennials with quick, compact, and as-entertaining-as-informational messages.

2. About the Author
Dr. Kanwaljit has completed her PhD in ‘Evolution of Organized
Retailing in India’ and Masters in Marketing Management. She is
a published writer and has contributed several white papers in
the field of management and consumer behavior. She was a
Professor teaching Marketing Management and Consumer
Behavior to the budding managers for 12 years before she
decided to become an Instructional Designer. She has been
working in the field of Instructional Design since the last 6 years
and has worked with several Fortune 500 companies, developing
learning strategies, training content, and solutions. She is an avid
reader and a music lover.

3. Instant Learning for an Instant Generation – Millennials
Understanding Millennials
My journey towards understanding the Generation Next goes back as
far as ten years. I taught in a university and facing a swarm of young
men and women, I soon realized the need to address this audience
differently.
They are not school kids you can feed with a spoon, nor are they the
ripened professionals who have the patience to take hours of training
once they are convinced it will benefit them. Back then, I used
storytelling and case scenarios to make them sit through the otherwise
monotonous lecture.

4. Instant Learning for an Instant Generation – Millennials
Understanding Millennials
My journey took an interesting turn when I came across an
advertisement, where a smart phone was launched in a spy movie
promo.
This led me to explore what motivated the brand to attach itself with a
movie. It was then that I realized how several marketers are using
newer ways and platforms to reach out to the generation next- the
millennials.

5. Instant Learning for an Instant Generation – Millennials
Unconventional Marketing Meets Learning
A coffee maker making an ad film viral, a technology giant running a
campaign for young unconventional achievers, an insurance company
using a standup comedy concept on social media, dig deeper into the
new advertising world and you will be flooded with more such cases.
So, what’s stopping us, learning professionals, from crafting a new
school of thought for this unpredictable, unruly, ‘I-know-it’ all
generation?

6. Instant Learning for an Instant Generation – Millennials
Unconventional Marketing Meets Learning
Let’s think what actually appeals to this youthful bunch of
professionals, eager to get their hands dirty with success as quickly as
possible!
It’s time to step into the shoes of those advertisers who have
understood the need to approach the millennials with quick, compact,
and as-entertaining-as-informational messages.

7. Instant Learning for an Instant Generation – Millennials
Micro-Learning
For a generation that’s looking for instant food, instant services, and
instant everything, micro-learning could perhaps be one of the best
solutions.
Bite sized training assets to instantly solve their work-problem is what
would appeal to this fast paced generation. Small bursts of useful
information available anytime, anywhere could provide the learning
experience they are looking for.

8. Instant Learning for an Instant Generation – Millennials
Micro-Learning
Micro-learning has been around for a while but we have not yet
realized its potential to the fullest.
Think of a training nugget to meet each objective of the complete
curriculum. Impossible? This generation loves going to the YouTube
and looking at multiple videos to solve one problem. So why not?

9. Instant Learning for an Instant Generation – Millennials
Video Learning
An interesting option could be learning videos. In the last few years, we
have witnessed the use of online videos for solving problems instantly.
Want to know how to create a presentation for your leadership? Stuck
with your spreadsheet and want the best way to capture and analyze
data? Want to understand how to use the cost model most efficiently?
Go online and look for a quick, informational video.

10. Instant Learning for an Instant Generation – Millennials
Just-In-Time Learning
This just-in-time learning approach is what appeals to the youngsters.
Give me what I want, when I want and in a format that appeals to me.
Simple? Not really! Videos do have limitations, like they have to be
short to retain attention, they are passive, but they serve well when we
think of them as small chunks of information.

11. Instant Learning for an Instant Generation – Millennials
Is Text-Only Passé for Learning?
Millennials prefer watching to reading. They read things that interest
them; many of them are avid readers. But when they want to learn,
they prefer technology more than words. The smartphones, they are
glued to day and night, make life easier.

12. Some Questions to Ask When
Choosing to Serve Instant
Learning to Your Audience:

13. Instant Learning for an Instant Generation – Millennials
Is Your Content Actionable?
Can you extract small, meaningful chunks to create micro assets? If not,
you might consider a blended solution where the abstract pieces can
still follow the traditional approach while using the targeted actionable
content for smaller nuggets.

14. Instant Learning for an Instant Generation – Millennials
How Do You Plan To Make Your Training
Accessible For All?
We must not ignore the importance of creating strong metadata to
give learners what they want when they need it.

15. Instant Learning for an Instant Generation – Millennials
Is An LMS The Right Technology For Micro-Learning?
Not always! You need to ensure your Learning Management System
provides the ease of searching and provides tagging opportunity to
help the learners find and consume the desired micro assets.

16. Instant Learning for an Instant Generation – Millennials
Is Micro-Learning Effective Only For The Millennials?
Micro assets work best when they can be used to aid the tasks people
perform on the job. Though it is effective for everyone, it works best
for people having internet friendly devices available to them as they
work. Tech savvy millennials could therefore be considered the most
comfortable target audience.

17. Instant Learning for an Instant Generation – Millennials
In Summary
A well-structured, one-hour online training, with engaging interactions,
gamification elements, or cool modern graphics definitely works.
But let’s also explore learning options for instant gratification and how
to use technology to facilitate this. It’s the need of the hour and will
also make the CEOs and Leaders of the future happier and more
efficient than ever before.

18. Instant Learning for an Instant Generation – Millennials
To Read the Original Article Click Here:
http://www.infoprolearning.com/blog/instant-learning-for-the-instant-
generation-millennials/

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