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    The Impact of Real-Time Content Optimization: Does Access to Search & Social Intelligence Make You a More Effective Writer? A unique examination and analysis by Bryan Eisenberg, Jay Baer and Pelin Thorogood
The Authors Bryan Eisenberg  is a New York Times bestselling author, an award winning blogger, an internationally acclaimed speaker and the recognized authority on improving online conversion rates. www.bryaneisenberg.com   Jay Baer  is a hype-free social media marketer and content strategist, and co-author of the social  business book  The NOW Revolution .  www.convinceandconvert.com Pelin Thorogood  is a new media marketer and entrepreneur, and was recently named one of the  “ 20 Women to Watch ” in sales lead management.  Pelin also serves as a Executive-in-Residence at Cornell's Johnson Graduate School of Management. www.schulmanthorogood.com @PelinT @JayBaer @TheGrok
Changing Content Landscape
 
Relevance!
The Question ,[object Object]
eBeanstalk.com
Convince&Convert
LinkOrbit
eBeanstalk.com ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Results: eBeanstalk.com ,[object Object],[object Object],[object Object],[object Object],[object Object]
Convince&Convert ,[object Object],[object Object],[object Object],[object Object]
Before and After
 
The Results:  Convince&Convert ,[object Object],[object Object],[object Object],[object Object]
Link Orbit ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Results: Link Orbit ,[object Object],[object Object],[object Object]
Focus Focus Focus! ,[object Object],[object Object]
Chose The Right Keywords ,[object Object],[object Object],[object Object],[object Object]
Use the Right Number of Keywords in the Right Places ,[object Object],[object Object]
Our Conclusion ,[object Object]
Just announced!  New advertising strategy capability enables Google AdSense publishers to better monetize their content as they type. Go to  www.inboundwriter.com  to find out more.

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The Impact of Real-Time Content Optimization

  • 1. The Impact of Real-Time Content Optimization: Does Access to Search & Social Intelligence Make You a More Effective Writer? A unique examination and analysis by Bryan Eisenberg, Jay Baer and Pelin Thorogood
  • 2. The Authors Bryan Eisenberg is a New York Times bestselling author, an award winning blogger, an internationally acclaimed speaker and the recognized authority on improving online conversion rates. www.bryaneisenberg.com   Jay Baer is a hype-free social media marketer and content strategist, and co-author of the social business book The NOW Revolution .  www.convinceandconvert.com Pelin Thorogood is a new media marketer and entrepreneur, and was recently named one of the “ 20 Women to Watch ” in sales lead management.  Pelin also serves as a Executive-in-Residence at Cornell's Johnson Graduate School of Management. www.schulmanthorogood.com @PelinT @JayBaer @TheGrok
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  • 12.
  • 14.  
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  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22. Just announced! New advertising strategy capability enables Google AdSense publishers to better monetize their content as they type. Go to www.inboundwriter.com to find out more.

Notas do Editor

  1. Hubspot
  2. Great quote from Joe Pulizzi, content marketing evangelist, on the importance of content marketing. Brands have no choice but to be interesting, and content is one way of expressing that. Another quote I like is from David Meerman Scott, who wrote New Rules of Marketing and PR: “Prior to the web, organizations had only two significant choices to attract attention: buy expensive advertising or get third-party ink from the media. But the web has changed the rules.”