Jumping into Social Media without a proper plan accompanied by Valuable, Useful and Usable content might be useless. Follow a Step-by-Step approach and Win.
3. Technology changed the
Media Landscape
We, The Media
+ MANY-2-MANY
Consumer control & Engagement
My Media
ONE-2-ONE
Niche Media Social Media
ONE-2-FEW
Mainstream Media Personal Media
ONE-2-MANY
Segmented Media
-
Mass Media
Time
New Media scenario and trends by
Cscout Trend consulting
4. Social Networking
Product
Strategy
Activity
Content
Evaluation
Creation
On Line
Communication
People Content
Engagement Distribution
Υποςτηρίζω
5. Social Networking
Product
Strategy
Activity
Content
Evaluation
Creation
On Line
Communication
People Content
Engagement Distribution
Υποςτηρίζω
8. Social Networking
Listen
Build
Trust Participate
People
Engagement
Provide
Motivate
Content
Υποςτηρίζω
9. Social Networking
It is not about It is about
Demographics Technographics
Psychographics Socialgraphics
Advertising Communication
Public Relations Publishing
Promotion Dialogue
Media Plan Engagement
9