3. Situational Analysis:
Problem Statement
PWC must design a viable corporate strategy to attract
and retain Millennials while still upholding the
company’s mission and meeting customer
satisfaction & profitability objectives.
Analysis Recommendations Implementation ROI
4. Breaking down the Problem
Solution
International
Appeal
Talent
Retention &
Key Skills
Corporate
Culture
Appreciation,
Flexibility,
and Support
Initiatives
Constraints:
• Time
• Budget
• Ethical responsibility
Analysis Recommendations Implementation ROI
5. Business Idea:
My Life, My PwC Program
Work Life
Balance
Rewards &
Recognition
Personal &
Professional
Growth
Corporate
Culture
Analysis Recommendations Implementation ROI
6. Tactics
Work Life
Flexibility
Rewards &
Recognition
Personal &
Professional
Growth
Corporate
Culture
• Weekly
requirements
for hours
• Trial plan for
working
remotely
• Using software
such as
Basecamp or
WebX
• MyTime
• Employee
appreciation
• Monetary
incentives
• Opportunity to
lead new
projects
• Travel program:
option to take a
leave of absence
to pursue an
internship abroad
• Workshops
• Rotation
opportunities
• Mentorship
program
• Increase employee
involvement in
projects
• New
structure
with modern
workspaces
• Aesthetic
common
areas
• Amenities for
employees
• Encourage
collaboration
and creativity
• Recreational
facilities
Analysis Recommendations Implementation ROI