I.C.E. - Information. Communication. Entertainment. Social Media Marketing and Storytelling by SuperSocial. Mathias Haas. www.supersocial.at for YFDP. Youth Forum on Digital Participation. Münster, Germany 2012

1. I.C.E.
Information. Communication.
Entertainment.
Social Media Marketing &

2. MATHIAS HAAS
www.facebook.com/mathias.haas
www.twitter.com/mathias_haas
www.supersocial.at
www.findiaproject.org
www.ctact.me/mathias-haas
www.supersocial.at @SuperSocialNews @Mathias_Haas

3. EMOTIONS
www.supersocial.at @SuperSocialNews @Mathias_Haas

4. TWITTER
TWEET ABOUT IT
@SuperSocialNews
@Mathias_Haas
www.supersocial.at @SuperSocialNews @Mathias_Haas

5. SUPERSOCIAL
TWEET ABOUT IT
www.supersocial.at @SuperSocialNews @Mathias_Haas

6. CTACT.ME
TWEET ABOUT IT
http://www.ctact.me
www.supersocial.at @SuperSocialNews @Mathias_Haas

7. SOCIAL MEDIA
www.supersocial.at @SuperSocialNews @Mathias_Haas

8. SOCIAL MEDIA
DEFINITION
• Social Media are media for social interaction,
using highly accessible and scalable publishing
techniques. Social Media use web-based
technologies to transform and broadcast media
monologues into Social Media dialogues.
• Interactive forms of media that allow users to interact
with and publish to each other, generally by means of
the Internet.
www.supersocial.at @SuperSocialNews @Mathias_Haas

9. USER GENERATED CONTENT
DEFINITION
OECD
(Organisation for Economic Co-operation
and Development)
• Publication requirement
• Creative effort
• Creation outside of
professional routines
www.supersocial.at @SuperSocialNews @Mathias_Haas 2006

10. FACEBOOK
WHAT IS FACEBOOK?
„We dont know what it
can be;
we dont know what it
will be;
Mark
we know that it is
Zuckerberg
cool“
The Social Network:
http://www.youtube.com/watch?v=lB95KLmpLR4
www.supersocial.at @SuperSocialNews @Mathias_Haas

11. FACEBOOK
“THIS IS OUR TIME”
www.supersocial.at @SuperSocialNews @Mathias_Haas

12. FACEBOOK
WHAT IS FACEBOOK?
www.supersocial.at @SuperSocialNews @Mathias_Haas http://en.wikipedia.org/wiki/Facebook

13. FACEBOOK
WHAT IS FACEBOOK?
https://www.facebook.com/pages/Cooking/1139
www.supersocial.at @SuperSocialNews @Mathias_Haas 70468613229

14. FACEBOOK
STATISTIC
Facebook has over 901 million active
users, more than half of them using
Facebook on a mobile device.
Facebook Newsroom, April 2012
http://newsroom.fb.com/content/default.aspx
www.supersocial.at @SuperSocialNews @Mathias_Haas
?NewsAreaId=22

15. USERS ON FACEBOOK
STATISTIC
COUNTRY, USERS, DEVELOPMENT, +
1./-% 155.713.200 -1.699.060 -1,08 %
USA
3. India 49.804.000 +8.404.280 +20,30 %
7. Great Britain 30.643.280 +172.880 +0,57 %
9. France 24.266.740 +722.280 +3,07 %
10. Germany 23.752.680 +1.631.200 +7,37 %
25. Poland 8.607.420 +1.083.200 +14,40 %
27. Pakistan 6.623.260 +735.270 +12,49 %
38. Morocco 4.570.900 +495.900 +12,17 %
51. Austria 2.765.440 +83.370 +3,11 %
57. Zimbabwe 2.500.000 no more Data available
58. Jordan 2.262.940 +275.540 +13,86 %
http://www.allfacebook.de/userdata/?period=6month
www.supersocial.at @SuperSocialNews @Mathias_Haas

16. FACEBOOK GROUPS vs PAGES
INTERNAL/ EXTERNAL
www.supersocial.at @SuperSocialNews @Mathias_Haas

17. SOCIAL ADS
CHEAP AND EFFEKTIVE
Targetting | Sponsored Story | 10000€
Newspaper
www.supersocial.at @SuperSocialNews @Mathias_Haas https://www.facebook.com/advertising

18. SOCIAL ADS
PROMOTE
&
SET THE TIME
www.supersocial.at @SuperSocialNews @Mathias_Haas

19. ADMINS
TRUST
&
SECURITY
www.supersocial.at @SuperSocialNews @Mathias_Haas

20. INSIGHTS
KEEP A EYE ON
www.supersocial.at @SuperSocialNews @Mathias_Haas

21. WHY FACEBOOK?
- DEEP INTEGRETION inside/outside
- FACEBOOK CONNECT
- LIKE feedback
www.supersocial.at @SuperSocialNews @Mathias_Haas

22. THE FUTURE
- SOCIAL SEARCH
- MUSIC
- SERVICE
- HARDWARE
- CONTENTMANAGEMENT
www.supersocial.at @SuperSocialNews @Mathias_Haas

23. PRIVACY
& SECURITY
www.supersocial.at @SuperSocialNews @Mathias_Haas

24. SECURITY
HTTP / HTTPS
https://www.facebook.com/settings?tab=security
https://www.facebook.com/security
www.supersocial.at @SuperSocialNews @Mathias_Haas

25. SECURITY
DOWNLOAD YOUR INFORMATION
www.supersocial.at @SuperSocialNews @Mathias_Haas

26. PRIVACY
SHADOWPROFILE
www.supersocial.at @SuperSocialNews @Mathias_Haas

27. PRIVACY
EUROPE VS. FACEBOOK
http://europe-v-facebook.org/EN
www.supersocial.at @SuperSocialNews @Mathias_Haas

28. STORYTELLING
www.supersocial.at @SuperSocialNews @Mathias_Haas

29. STORYTELLING
HOW TO your
is your DNA
story
• stories are everywhere
• never compare
• authentic and honest
www.supersocial.at @SuperSocialNews @Mathias_Haas

30. NAGLA & ABBAS
3 YEARS
AAAWWWWWWWWW
www.supersocial.at @SuperSocialNews @Mathias_Haas

31. APPLAUSE!
www.supersocial.at @SuperSocialNews @Mathias_Haas

32. DESIGN
www.supersocial.at @SuperSocialNews @Mathias_Haas

33. THE POWER OF DESIGN
www.supersocial.at @SuperSocialNews @Mathias_Haas

34. THE CHALLENGE
ANNOYING?!
http://www.youtube.com/
watch?v=ZN5PoW7_kdA
www.supersocial.at @SuperSocialNews @Mathias_Haas

35. Make your Content SHAREABLE
SHARE
!
www.supersocial.at @SuperSocialNews @Mathias_Haas

36. Make your Content LIKEABLE
LIKE!
www.supersocial.at @SuperSocialNews @Mathias_Haas

37. Create your CHANNELS
LINK
THEM
www.supersocial.at @SuperSocialNews @Mathias_Haas

38. Extend your AUDIENCE
SPREA
D!
www.supersocial.at @SuperSocialNews @Mathias_Haas

39. LISTEN to your Audience
ATTENTIO
N!
www.supersocial.at @SuperSocialNews @Mathias_Haas

40. LISTEN to your Audience
ATTENTIO
N!
www.google.com/alerts
www.supersocial.at @SuperSocialNews @Mathias_Haas

41. LISTEN to your Audience
ATTENTIO
N!
www.supersocial.at @SuperSocialNews @Mathias_Haas

42. HABIT & SURPRISE
Be Expactable
Be
Unexpactable
www.supersocial.at @SuperSocialNews @Mathias_Haas

43. COMMUNICATION
TALK!
www.supersocial.at @SuperSocialNews @Mathias_Haas

44. CONTENT PLAN
OWN CONTENT | RELEATED CONTENT | FUNNY
STUFF
60:20:2
0
CALENDER &
TIMELINE
www.supersocial.at @SuperSocialNews @Mathias_Haas

45. Act like an ENTERTAINING Company
LAUGH &
LEARN!
http://www.vir.us
www.supersocial.at @SuperSocialNews @Mathias_Haas

46. Social Media TOOLS
IMPLEMENT!
www.doodle.com
www.startnext.com
www.betterplace.org
www.tweetadder.com
www.supersocial.at @SuperSocialNews @Mathias_Haas

47. Social Media TOOLS
THE WALL
www.supersocial.at @SuperSocialNews @Mathias_Haas

48. CONNECTED
FACEBOOK
TWITTER
APPLE
MICROSOFT
GOOGLE
www.supersocial.at @SuperSocialNews @Mathias_Haas

49. IMAGE PICS & MEMES
www.supersocial.at @SuperSocialNews @Mathias_Haas

50. INFOGRAPHICS
www.supersocial.at @SuperSocialNews @Mathias_Haas

51. CAMPAIGNING - MOVEMENT
DANCE
http://www.youtube.com/watch?v=GA8z7f7a2Pk
www.supersocial.at @SuperSocialNews @Mathias_Haas

52. FOLLOW AND LEAD
LIKE – SHARING IS CARING
https://www.facebook.com/groups/24035513274426
9/doc/262722230507559
www.supersocial.at @SuperSocialNews @Mathias_Haas

53. AWARDS
www.supersocial.at @SuperSocialNews @Mathias_Haas

54. World Summit Youth Award - 2012
Young People using Internet and Mobiles to put the
UN Millennium Development Goals into Action!
http://youthaward.org
www.supersocial.at @SuperSocialNews @Mathias_Haas

55. YA! FRIENDS PLATFORM
http://friends.youthaward.org
www.supersocial.at @SuperSocialNews @Mathias_Haas

56. SOCIAL
SAFARI ???
www.supersocial.at @SuperSocialNews @Mathias_Haas

57. HAVE YOU HEARD ABOUT:
YOUTH KI AWAAZ
& SUPERSOCIAL
Office 9PM/21:0
www.supersocial.at @SuperSocialNews @Mathias_Haas

58. http://vimeo.com/27246366
www.supersocial.at @SuperSocialNews @Mathias_Haas

59. „Stay hungry. Stay foolish.“
THANK YOU!
www.supersocial.at @SuperSocialNews @Mathias_Haas