Javier Celaya and Luca De Biase explain how publishers should collaborate with startups.

2. To prepare this survey, Dosdoce.com
conducted an international survey
USA, UK, Spain, Germany, Italy,
Argentina, Chile, Mexico, Sweden and
France, among other countries

3. Asked key questions to publishers and
startups about their relationship
 Perceptions about each other
 Expectations from each other
 Potencial working areas
 Issues / obstacles

4. Let´s start 

5. Very few meetings a year…

6. And when they meet…,
each one has different expectations…

7. Most publishers just meet to talk

8. While startups meet to close a deal…

9. The failure to agree on objectives during initial
meetings is clearly reflected in the results
Less than 35% of publishers conduct a
follow-up meeting, arrange a demo, etc.

10. But actually, both parties wish to have a closer
and more active relationship

11. Startups are “desperate” for feedback
80% declared technology / business model feedback as main priority
This feedback can transform ideas into new products and services

12. 70% of startups would like an inside mentor

13. I strongly recomend that you also create the
Startups Relations department / mentor figure

14. This person will lead the startup action plan

15. Identify and select startups (here and abroad)

16. Meet regularly with startups

17. Commit to a follow-up plan

18. Working together: areas of engagement
 Content distribution
 Opening new channels
 Testing technology
 Developing special features
 Exchange of customer insights
 Sharing knowledge about product
and customer behaviour
 Investment opportunities

19. The financial community says that we have a
sector perception problem that we should fix

20. Does the sector truly believe in their digital future?

21. Even publishing professionals acknowledged
the lack of innovation perception issue

22. Startups would like a more active role
(investments) from publishers

23. But few publishers actually invest in startups

24. 83% said they are willing to invest, but 1/3
claim that there are no interesting projects…
Is this true?

25. VC don’t invest MORE in publishing related
startups because the sector doesn´t invest in them

26. But mainly because there is a lack of services
oriented business models in the publishing sector

27. Sector needs to embrace their “technology”
VC’s ask themselves why publishing companies
do not invest more in their startups

28. Other sectors invest a lot in their startups…
 TELCO companies invest in
Telco related startups
 FINANCIAL companies invest
in financial related startups
 HEALTHCARE companies
invest in healthcare startups

29. To joinly transform ideas into new products
and services

30. and avoid “blindness” in the digital age

31. Grazie mille / Thank you
Javier Celaya jcelaya@dosdoce.com Tel: +34.606.367.708
Web: www.dosdoce.com Twitter: @javiercelaya
LinkedIn: www.linkedin.com/in/javiercelaya