Social Media is a hot topic at the moment. But how can you use Social Media to help develop and grow your business? How can Social Media be used as an effective marketing tool.

2. Introduction
Name: Ian Fergusson
Degree: Marketing
Communications
Position: Marketing
Executive
Current Social Media
Accounts: 6 clients
including Generate UK
and Donnington Grove

3. Outline
• The Power of Social Media
• Who uses Social Media?
– Demographic Shock
• Time is Money
• How to Use Social Media
- Online PR
- Customer Service
- Brand Reputation
- Networking
• Social Media & SEO
• Summary

4. The Power Of Social Media
1. China 80% of companies are 1 out of 8 couples in the US
2. India using LinkedIn as a who got married, met via
primary tool to find Social Media last year
3. United States employees
4. Facebook
YouTube is the Second Largest
Search Engine

5. Demographic Shock
There has Linkedin has
recently the most 55-
been a big 64 year olds
shift in the as well as
amount of having the
45-54 users most B2B
on both brands
Facebook present
and Twitter
Facebook
Bebo is the and Twitter’s
most demographic
youthful is surprising
social media similar
platform

6. Understanding Value
• Measure the value of your time spent on Social Media
• Set out clear achievable objectives
• Analyse growth and traffic
• Use questionnaires and surveys to find the effectiveness of
your campaign
Time Management
Facebook • Social Media can fit around your
business life
• Use Social Media Tools to help you
MySpace save time
LinkedIn
• Post one bit of content onto a
multitude of platforms
Blog Twitter

7. How To Use Social Media?
Online PR
• Social media can be a faster and
• Update News more affective than traditional PR
• Crisis PR can be dealt with before the
situation snowballs
• Events • Events can be marketed right up to
the day as well as the event being
broadcasted via Social media
• Promotions • Promotions can run for certain
periods during the day with vouchers
being handed out specifically to Social
Media Users

8. Customer Service
• Live interaction with your customers
• Instant help with issues
• Dissolving problems
• Finding unsatisfied customers
• An open forum for discussion

9. Brand Reputation
• The look and feel of your account
• Your brand personality
• Integration with traditional branding

10. Networking
• Local businesses
• Industry Leaders
• Suppliers
• Customers
• B2B
• Managers/Directors

11. Social Media & SEO
•The relationship continues to
grow between Social Media
and Google
•Social Media has fantastic PR
(page rank) for Link Building
•Encourages people to spread
links to your website
•Google is embracing Social
Media as a form of search
•There are already sites
specialising in Twitter
searches

12. •Twitter Search Engines are rapidly
growing
•News is hitting Social Media
Platforms before sites such as the
BBC
•Use hash tags and @’s to get
recognised on Twitter Search
Engines

13. The Snowball Effect
• Don’t be afraid to start small
• Test the waters before you invest
• Be patient
• Growth takes time

14. Summary
• Integrate promotions and special offers
• Define a target audience
• How can you turn a print concept interactive?
• Gain feedback of a campaign from customers
• Be creative and innovative