Mais conteúdo relacionado
Semelhante a Smarter Supply Chain – IBM Case Study in Supply Chain Transformation and Innovative Use of Analytics (20)
Smarter Supply Chain – IBM Case Study in Supply Chain Transformation and Innovative Use of Analytics
- 1. The linked image cannot be displayed. The file may have been moved, renamed, or deleted. Verify that the link points to the correct file and location.
Steve Bayline
Senior Manager, Smarter Supply Chain Analytics
Smarter Supply Chain – IBM Case Study in Supply Chain
Transformation and Innovative Use of Analytics
© 2014 IBM Corporation
June 12, 2014
- 2. IBM Supply Chain Transformation & Role of Analytics
© 2014 IBM Corporation
Select Supply Chain Analytics Solution Profiles
Lessons Learned and Skills
2 © 2014 IBM Corporation
- 3. The ISC is undergoing an analytics led, technology-enabled
supply chain transformation
Globally Integrated
Enterprise Smarter Supply Chain
New Era Supply Chain
Reinvention
© 2014 IBM Corporation
Enterprise efficiencies
Streamlined Global
processes
Information sharing
Advanced Analytics,
Optimization, Big Data
Management
Supply Chain Transparancy
Multi-enterprise supply chain
transformation
Evolving Supply Chain Management from cost center to value center…
Watson Enabled analytics
Network Orchestration
Agile / Resilient
Visibility / Transparency
Data Driven /Digitally
Executed
Business
Impact
2013 Cash Collected : $99B
2013 Managed Spend : $53B
>20K Employees in 70 countries
$7B in procurement saving annually
18K+ suppliers connected online
>96% of invoices are electronic
32 Smarter Analytics projects
Over 3.9M visits to eTools
3
- 4. Integrated Supply Chain Strategy in the New Era
New era workstreams
Analytics + Expansion
Systems of
Engagement
© 2014 IBM Corporation
Expand Cloud
Capabilities
Differentiated
Sales Support
- 5. ISC Supply Chain Footprint
Manage
Opportunity
Lead
generation
Pricing
Salesforce
mgt
Source/Buy
(Direct,
Indirect)
Collect
Rev
accounting
Invoicing
AR
Align with
GA
Make Fulfill
IBM supply chain is broader than the traditional SCOR model
© 2014 IBM Corporation
Asset Management (Software & Hardware)
Hardware
Services
Software Solutions
Plan
Asset Management (Software & Hardware)
Traditional
SCOR
domain
Expanded
ISC domain
5
- 6. CostCashClient/PartnerExperience
B
U
S
I
N
E
S
Centralized
organization &
Pervasive supply chain visibility
Extended supply chain..
Opportunity to Order, Client
engagement (including upstream,
downstream)
Our current focus for innovation is driving towards critical Supply
Chain 2020 capabilities
© 2014 IBM Corporation
Opportunistic Orchestrated Interconnected Solutions
CostCashClient/PartnerExperience
S
S
I
M
P
A
C
T
Point Solutions
Decentralized
Traditional
Supply Chain
applications
organization &
strategy
Formal prioritization
process
Initiate service and
labor projects
Initiate training
programs for users
20102005 2011 2012 2015
Solutions integrated into &
execution processes
Point solutions integrated across
multiple analytics solutions and
processes
Widespread use of labor analytics
Cloud enablement
6
- 7. Prescriptive
Collaborate for maximum business
Cognitive
Deeply analytical computing systems that
learn & interact naturally with people
What should we do about it?
Watson Analytics
We rely on several types of supply chain analytics to leverage Big Data
How do we optimize a dynamic,
Big Data environment?
© 2014 IBM Corporation
Descriptive
Get in touch with reality, a single
source of the truth, visibility
Predictive
Understand the most likely future
scenario, and its business implications
Collaborate for maximum business
value, informed by advanced analytics
What happened?
What will happen?
Volume (data at rest)
Velocity (data in motion)
Variety (many forms of data)
Veracity (data in doubt)
Big Data = All Data
(structured, unstructured, internal, partner, public)
7
- 8. Clients are investing in solutions for visibility and business
intelligence
Predictive Asset
Performance
Predictive
Maintenance
Mobile Workforce
Management
© 2014 IBM Corporation8
A mining company uses
analytics to improve asset
performance and predict
$3B of extra profit
Car manufacturer
develops a “Battery
Traceability System” to
predict and improve
hybrid and EV battery
performance
Water Utility, integrates
mobile workforce
management solution with
existing processes to
provide real time two-way
communication and
access to inventory
management for stock
counts
- 9. We have built & deployed over 30 value-adding supply chain
analytics solutions
Manage
Opportunity
Request
for Quote
Design
Solution
Develop
Proposal
Develop
Contract
Manage
Contract
Manage
Order
Plan
Demand
Supply
Manufac
ture
Deliver
Invoice &
Accounts
Receivable
Post
Sales
Support
2 4 4 4 4 4
5 13
23
30
32
1
4
36 7
8
9
10
11
14
12 15 15
16 18
19
2425 3132
4
Quote to Cash
Supply Chain Business Process Framework
12 1215 15 15 15 3 2020 20 2021 2622
Source to Pay
13 15
15
15 28
© 2014 IBM Corporation
Source
Manage
Suppliers
Commodities
Manage
Supply
Execution
Procurement
Engineering
Manufacture
Engineering
Governance
& Risk
12
14
1215 15 15 15 3 2020 20 2021
2224 24 24 24 24 27
2622
22 2932
IBM Price Analysis Tool
Odds to Win
Shipped but uninstalled
Transaction Center Optimization
Global client dashboard
AR Optimization (NBA)
AR Optimization (DM7)
IBM Buy Analysis Tool
Forecast Accuracy Initiative
New Product Planning
Supply Capability Engine
Critical Parts Mgt Tool
Smarter Demand Shaping
Inventory Optimization
Transparent Supply Chain
Progile
Fuel Sur-charge Hedge
Global Logistics L&D
Client Value Assessment Tool
Supply Risk Management Tool
Advanced Airline Analytics
Catalog Data Optimization
Pipeline Yield Assessment
Quality Early Warning System
Asset Re-utilizatioin
Product Mgt Transform
Environmental reporting tool
Global Logistics Carbon Mngmt
Green Sigma
Proposal Text Analytics
PO Dispute Avoidance
CSP Propensity to Buy
1
2
3
4
5
6
7
8
9
10
11
12
13
14
17
15
16
18
19
20
21
22
17
23
24
25
27
28
26
29
30
31
32
Implemented
or extending
Development
Key
9
- 10. IBM Supply Chain Transformation & Role of Analytics
© 2014 IBM Corporation
Select Supply Chain Analytics Solution Profiles
Lessons Learned and Skills
10 © 2014 IBM Corporation
- 11. We harness advanced analytics to generate sustained value
for IBM and our clients
Transaction Center Optimization
Quality Early Warning System
Predictive quality mgt
Cost savings, brand protection
Predict required staffing
Reduce costs and improve
service
Early detection
Staff Planning
Reduce Inventory
IBM use cases
Collaboration platform with
analyticsIBM Buy Analysis Tool
© 2014 IBM Corporation
Radical transparency
Synchronized analytics, mobile
Transparent Supply Chain
11
IBM Buy Analysis Tool
IBM Price Analysis Tool
Price optimization
Advanced analytics, speed
Best pricing
Total visibility
analytics
Right product, right place
IBM Buy Analysis Tool
Critical Parts Management Toolset
Multi-enterprise transparency
Predictive analytics
Supply
assurance
- 12. QEWS identifies trends before traditional Statistical Process Control
Results from QEWS POC at
external client
The Solution
Software system using proprietary
IBM technology to detect &
prioritize quality problems earlier
with fewer false alarms, coupled
with push alert functionality for IBM
& suppliers to proactively detect &
manage quality issues at any
stage of product lifecycle
© 2014 IBM Corporation
external client
Key Benefits
Cost savings – $50M (2015 IBM Financial Roadmap period),
approximately $10M per year hard warranty savings, additional soft
savings and benefits in other areas
Proactive quality mgt – identify & resolve issues before they become
problems, weeks or even months earlier than traditional SPC.
Improved quality mgt processes overall
Improved brand value – preserves customer satisfaction through
maintenance of high quality standards, protects high-stakes product
launches, protects brand image
Industry Recognition
Recognized by the
Publication ‘Information
Week’ as leading innovator
for 2012 in the Electronics
Industry
12
Commercialization
QEWS in Predictive Quality
& Maintenance (PMQ) SWG
product, client engagement
underway
- 13. The Solution
Uses advanced analytics to balance
workload and workforce, taking into
consideration different skill sets and
job requirements. Enables
improved workforce planning, data-
driven decision making, and insight
into performance of dynamic
Transaction Center Optimization uses advanced analytics to manage the
sales support workforce from opportunity identification thru cash collection
Transaction Centers Optimization
Regional
Forecast
Regional
Forecast
Local
Forecasts
Local
Forecasts
Team A Team B
© 2014 IBM Corporation
into performance of dynamic
delivery environment.
Key Benefits
Improves operational efficiency by aligning staff availability with
predicted workload
Optimizes workload by pooling capacity across teams and
identifying cross skill opportunities
Reduces overtime and variable labor contracting while
improving delivery performance and services provided to sales
force and business partners
Integrated visibility
Capacity
Analysis
Request Assignment
and Prioritization
Executive
Dashboard
Transaction
Forecasting
Key Features
13
- 14. IBM Buy Analysis Tool (iBAT) is a visibility and analytical platform to
enable better channel management & optimization
Industrial
OEM
Contract
Manufacturer
Value Added
Reseller
(VAR)
Tier 2
Distribution
Tier 1
Distribu-
tion
Manufacturing Tier(s) Distribution Tier(s) End Customers
The Solution
Channel collaboration
solution with advanced
analytical modeling of
daily demand signals to
supply pipeline.
Optimized replenishment
decisions under price
Scope of iBAT
Predictive analytics Collaboration platform & data model
DSR
© 2014 IBM Corporation
iBAT enabled System X
recognized by multiple awards
Tech Data 2010 Inventory
Optimization Partner of the year
CRN Channel Champion award
IBM Research “Outstanding
Accomplishment” 2011
decisions under price
protection constraints.
Key Benefits (accrue to both IBM & channel)
Price protection expense reduce by 80%
Inventory reduced by 30%, aged inventory by 25%
Returns reduced by over 50%
Serviceability increase by 10%
Significant enhancement of visibility to channel
inventory, sales, other metrics optimization
opportunity
Predictive analytics
Incentive alignmentChannel collaboration & support processes
Collaboration platform & data model
DSR
14
- 15. IBM Price Analysis Tool provides insight into “Profit
Optimized” winning prices on transaction requests
The Solution
Financial evaluation, simulation and win
probabilities of multiple price points using
recent, specific customer and general industry
transaction and order histories.
Segmentation of bid win histories along
numerous transactional characteristics
enhance accuracy of optimal price
recommendation
Gross Profit at Price Win Probability at Price
Optimal Price for
Maximum Gross
Profit
Client pipeline opportunities
Client: Transportation/cargo
© 2014 IBM Corporation
Competitor solutions focus on off-the-shelf, retail products
Patents granted on IBM solution
– Profit optimization of complex, variable and solutions
– Optimal win strategy for all elements of a multi-commodity solution
Expanding roll-out at IBM across IBM products & geos
recommendation
Ability to price complex configurable products
is first of its kind
Key Benefits
Proven incremental revenue and profit
Approved price responses delivered within
three seconds – speed
Smart service which can be interfaced to any
system of engagement
– Currently implemented with web and mobile
platforms
Client: Industrial products, with complex
configuration
Profit max: Global footprint, local sources of
supply, additional objective is capacity
maximization
Client: Transportation/cargo
Optimize profits given capacity of containers &
time element of fixed schedule. Further constraint
is variable competition by transport lane
15
- 16. Critical Parts Management Tool provides upstream multi-
tier visibility with analytics & optimization
The Solution
Advanced analytical tool
provides visibility,
management & optimization of
critical parts across all
upstream tiers of supply chain
Key Benefits
Comprehensive network visibility,
© 2014 IBM Corporation
Comprehensive network visibility,
75K+ SKUs, 100+ suppliers
Resource savings of 50%+ of costs
of managing shortages (expedites,
personnel, etc)
Higher levels of Customer
Satisfaction, on order of 20%+
Allowed significant agility in
handling supply constraints in Asia
during 2011 and 2013
Industry awards in 2012
Institute Supply Mgt: Excellence in Supply Mgt
ML100 Manufacturing Leadership award
16
Days to close an issue
Critical parts issues
2010 2013
2010 2013
- 17. The Solution
• The solution consolidates events across the end-to-
end value chain, and applies advanced analytics for
optimized cost, service levels and client experience
• provide visibility across existing applications and
data sources to create a predictive and smarter
supply chain
Our Transparent Supply Chain approach will provide 360 degree
visibility to many KPIs, and an analytical platform to manage them
Key early functionality
Visualization, multi-
enterprise, cross functional
Order tracking, progression
Supply prediction
Point analytics
synchronization
© 2014 IBM Corporation
Global
Consolidated
View
Brand/BU
Site
Partner/Client
Key Benefits
Consolidated information framework – one version of
the truth, actionable alerts, drill-down capability
Initiates recovery either automatically (self-healing,
resilient SC) or through decision feedback loops
Advanced analytics and optimization – synchronized
and ubiquitous
Predict and act to optimize client experience
Collaborate continuously in real-time across IBM and
with partners
17
- 18. IBM Supply Chain Transformation & Role of Analytics
© 2014 IBM Corporation
Select Supply Chain Analytics Solution Profiles
18 © 2014 IBM Corporation
Lessons Learned, Skills, and the Future
- 19. Project deployment &
readiness to change
Iterative approach
Lessons learned – how to establish momentum & success
with analytics
Start with a business pain point
Have a visualization and user interface strategy
As critical as the math and analytics expertise are, transformation
leadership and execution/ operations expertise is even more
important (3-in-the-box management system)
It is OK to start small and buildstart small and build towards major impact
Iterative approachIterative approach allows you to improve your capabilities along the
way and build progressively stronger stakeholder support
© 2014 IBM Corporation
Incentive alignment
Design Compelling business benefitsCompelling business benefits for each supply chain
participant (win/win/win)
Reflect benefits in terms and conditionsterms and conditions
Encourage utilization withEncourage utilization with PBCsPBCs
Incorporate cycles of learning into the analytics solution
19 Smarter Analytics
- 20. Three in the Box Management System and Skills
Analytics Team
(Data Scientist)
Transformation Team
(Change Agent)
Operations Leader
(Domain Expert)
•Statistics & Math
© 2014 IBM Corporation
•Statistics & Math
•Analytics Software &
Modeling
•Scripting
•Analytics Architecture
•Data Technology
• Data Base
• Big Data
•Visualization
•Project Management
•Change Management
•Application
Development
•Application
Architecture
•Business Process
Development
•Implementation
•Business Knowledge
•Contextual data
knowledge
•Execution
management
•Business Metrics
•Training
- 21. Cloud
Attain Supply Chain
Transparency
Leverage Big Data &
Advanced Analytics
IBM supply chain network – 2020 vision
Analytics
Mega trends influence the development of key strategic SC capabilities
© 2014 IBM Corporation
Extend Multi-enterprise Supply
Chain Transformation End-to-End
MobileSocial
Mega trends in Computing Critical 2020 SC Capability
21
- 22. Risk RoverQuality Quasar Procurement
Prognosticator
The ISC expansion to Watson for development of Smarter
SC Analytics with cognitive capabilities
Understands: natural
language and human
communication
Adapts and learns
from user selections
and responses
1 2Ask Discover
Investigate ways Watson to can help solve supply chain
problems using analysis of unstructured data
© 2014 IBM Corporation
• Diagnosing client
reported HW, SW
and services
problems.
• Monitoring client
quality and issues
and proactively
recommend
actions based on
quality patterns
• Propose total risk
management
based on multiple
factors
Prognosticator
• Recommend sources
for product/service/
solution at best cost,
quality, delivery & risk
based on requisition
or RFx/proposals
needs
Generates and evaluates
evidence-based hypothesis3
Decide
…built on a
massively parallel
architecture
Possible ISC Uses & IBM Showcase
opportunities
22