Presented by Ms Ms. Sawfin F. Saw-Buan, Country General Manager, Thakral One Philippines at ISS Seminar: Outcome-based Analytics on 23 August 2013

1. ALIGNING INSIGHTS
MAKING IT ACTIONABLE
SAWFIN F. SAW-BUAN
COUNTRY GENERAL MANAGER (PHILS)
AUGUST 23, 2013
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2. THAKRAL ONE
OVERVIEW
• Incorporated in 1997
• Aims to bridge the gap between business and information technology in emerging markets
• Customized offerings and well-adapted applications for emerging markets
• Offers selected enterprise applications and associated infrastructure services and architecture
• Backed by the $1.5b Thakral Group, leverages the group’s
Geographic presence
Strategic partnerships with leading solution providers and,
An extensive experience in IT product distribution
• Offerings span enterprise solutions, infrastructure services and professional services
• Services across the financial sector, retail, manufacturing, healthcare, public sector, among others
• www.thakralone.com

3. USA
UK
Australia
India
Sri Lanka
Indonesia
UAE - Dubai
Russia - Moscow
Hungary
Ukraine
China - Shanghai
Singapore
Bangladesh
Laos
Japan - Osaka
Malaysia
Hong Kong
Vietnam
Nepal
Philippines
Romania
Thailand
Cambodia
Bhutan
THE THAKRAL GROUP
OUR HERITAGE

4. BEST-IN-CLASS OFFERINGS
OUR OFFERINGS
Cross-Industry
Solutions
Banking & Finance
Consumer Goods
Education
Healthcare
High Tech
Manufacturing
Retail
Utilities
Application
Management
Services
Environment,
Release & Change
Management
Independent Testing
& Validation
Application Support
Services
Business
Solutions
Business Process
Management
Collaboration
Solutions
Enterprise Resource
Planning
Customer
Management
Business
Intelligence
& Analytics
Business
Intelligence
Data Warehousing
Enterprise Analytics
Enterprise
Performance
Management
Information
Management
Services
IT Infrastructure
Services
Core Infrastructure
Management
Data Centre and
Business Continuity
Infrastructure
Optimization
Assessment
Middleware
Integration
IT Staff
Augmentation
Contract Workforce
Management
Executive Search
Project Staffing
Services
Managed Services
Industry
Specific
Offerings
Banking & Finance
Anti-money Laundering
Business Intelligence
Core Banking
Identity Assurance & Fraud Detection
Mobile & Internet Banking
Regulatory Solution
Banking & Financial Services
Healthcare
Complete Patient Tracking
Compliant Collaboration
Business Process Optimisation
Health Portal
Healthcare Analytics
Integrated EMR & Back-office

5. BANKING & FINANCIAL SERVICES INDUSTRY
Changing
Customer
Behavior
Regulatory
Compliance
Declining
Margins
Competition

6. TRENDS: CIO PRIORITIES IN 2013 FROM
GARTNER

7. DATA & CUSTOMER TOUCH POINTS
Social Media
Internal
External
Customer
Interactions

8. WHAT IS YOUR
STRATEGIC FOCUS?

9. COLLECT INSIGHTS…
Social Media
Internal
External
Customer
Interactions

11. Descriptive Analytics and build Data
Confidence
• Explore and use the data:
reporting, visualization, business process validation,
business intelligence capability

12. • Introduce Data Governance driving:
data accuracy, data consistency, completeness, data
access and controls….
Descriptive Analytics and build Data
Confidence

13. • Build a consistent Data Process
Flow that forms part of the day-to-
day business environment
• Introduce Data Governance driving:
data accuracy, data consistency, completeness, data acces
and controls….
• Explore and use the data:
reporting, visualization, business process validation,
business intelligence capability
Descriptive Analytics and build Data
Confidence

14. PREDICTIVE ANALYTICS IN FINANCIAL
SERVICES
• Customer Segmentation
• Optimizing Cross/Up Sell
• Customer Retention
• Assessment of Risk (Product, Customer, Market,
Credit and Operational Risk)
• Regulatory Requirements (Basel, IAS, etc….)
• Anti- Money Laundering & Fraud

15. SEGMENTING CUSTOMER BEHAVIOR

16. WHAT IS THE NEXT BEST OFFER?
Bundle Score (Support): 86.78% of the
customers have both trust and deposit
accounts
Cross-Sell Score (Confidence):
Customers who owns a trust account,
93.65% have availed deposit accounts as
their next product
Product Associations
TRUST
DEPOSITS LOANS

17. WHAT IS THE NEXT BEST OFFER?
Product Associations
TRUST
DEPOSITS LOANS
= Offer Deposit Product

18. REAL TIME ANALYTICS
 Actionable Intelligence as it happens
 Build intervention triggers to make the next best offer
 The Introduction of Big data will have an impact on
real time interventions
 Create a seamless Integration to operational systems

19. KEY FACTORS FOR SUSTAINABILITY:
Have the right people in place
 Business Lead: domain knowledge, evaluate processes and assess returns.
 Business Analysts: data exploration, data visualization and reporting
 Data miners/statisticians: explore data thru descriptive and predictive analytics
 Technology support Team: align operational systems to support data requirements and
analytics deployment.
Build a data driven culture applying analytics in all areas of the
organization
Continue to enhance your models and metrics based on the learning

21. THANK YOU
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