Marketing technology is changing the way marketeers, brand owners and IT managers approach customer experience management. Traditional and digital media channels are merging and the re-use of content that tells a compelling story must be delivered in exactly the right moment and context to customers. There are hundreds of different media channels. Marketing must be agile and measure results, and switch immediately to optimize their messaging and on which channels now that it is driven more by individual consumer events, than by traditional campaigns. See how top brands are starting omnichannel contextual customer conversations and how you can too.

1. © 2014 IO Integration, Inc. All rights reserved.
Contextual Customer Experiences
and Brand Leaders

2. © 2014 IO Integration, Inc. All rights reserved. 2
How far has advertising moved on from print?

3. © 2014 IO Integration, Inc. All rights reserved. 3
Technology now drives all marketing conversations
…with consumers
across every
media platform

4. © 2014 IO Integration, Inc. All rights reserved. 4
Mission
Tactics
Measurement
Customer
Intelligence
THEN NOW
Represent the brand
Finding customer
Mass Advertising
Demographic
Point in time blasts
Few isolated channels
3rd party table
Intuitive decision making
• Represent the consumer
• Find the consumer
• 1:1 targeting
• Behavioral
• Continuous relationship
• Exploding integration channels
• Owned big data
• Fact based decision making
Marketing is transforming quickly from unknown to the known

5. © 2014 IO Integration, Inc. All rights reserved.© 2014 IO Integration, Inc. All rights reserved.
Marketing environments are converging
Digital
Marketing
Channels
Traditional
Marketing
Channels
Customer
Omnichannel Customer
Experiences

6. © 2014 IO Integration, Inc. All rights reserved. 6
And it‘s beginning to answer one very important question . . .
“How do I know my
marketing is working and
that my communication
investments are paying
off?

7. © 2014 IO Integration, Inc. All rights reserved.
But . . .
It’s
not as simple
AS THAT.

8. © 2014 IO Integration, Inc. All rights reserved.
After all marketing is about . . .
+People Process

9. © 2014 IO Integration, Inc. All rights reserved.
Marketing content and data will continue to grow . . .
TB/yr
2013 2014 2018

10. © 2014 IO Integration, Inc. All rights reserved. 10
Along with more marketing technologies and providers
~100 ~350 ~950
2011 2012 2014
Info source: Scott Brinker JANUARY 7, 2014

11. © 2014 IO Integration, Inc. All rights reserved. 11
This rapid-growth market means growing divergence

12. © 2014 IO Integration, Inc. All rights reserved.
Complex
Business
Information Retail
E-commerce
Social
Distribution
Commercial Partnerships
And more channels to manage and influence

13. © 2014 IO Integration, Inc. All rights reserved.
Building 1:1 Consumer Relationships will be challenging
13

14. © 2014 IO Integration, Inc. All rights reserved. 14
Did you
know?
60% of all goods
are bought on the strength
of the brand communications
Source: Millard Brown
We know great content improves brand communications

15. © 2014 IO Integration, Inc. All rights reserved.
And some brands already know this!

16. © 2014 IO Integration, Inc. All rights reserved.
Apps
CRMs
Marketing
Media Channels
Events & Promotions
Social Media
Magazines
Web2Print
Intranets
Websites
Blogs
Data & Information Branded content
consumer brand value
So it‘s important that your content communicates
Strategy

17. © 2014 IO Integration, Inc. All rights reserved.
Web
Print
Mobile
Social Networks
PIM/ERP
CRM
Analytics
Geospatial
e-commerce
Customer engagement
Customer experience
Content
But even more important that your content resonates

18. © 2014 IO Integration, Inc. All rights reserved. 18
As technology is transforming marketing operations . . .
The traditional annual
planning routine is ripe
for extinction.
69% of our B2B
marketing leaders say
that conditions change
too quickly to keep plans
current.

19. © 2014 IO Integration, Inc. All rights reserved. 19
Marketing technology also drives marketing behavior

20. © 2014 IO Integration, Inc. All rights reserved.
An Enterprise Content Marketing
Solution (CMS) that automates the
creation, production and execution
of media content across multiple-
marketing channels.
• Creating once delivering
multiple digital and traditional
Consumer experiences.
• Executing through internal
and external communication channels
Media Asset
Management
Publishing /
Creative
All Channels
TraditionalDigital
Consumer Experience
But technology can also help if you have a strategy

21. © 2014 IO Integration, Inc. All rights reserved.
The key is optimizing performance across your channels
Agile/Adap
tive
Marketing
Strategies
Website
Webshop
Social Media
Public Relations
Advertising
Promotions
Point of Sale
Media
Dealers

22. © 2014 IO Integration, Inc. All rights reserved.
• Centalize all media-content assets
• Build a uniform Global Creative/Publishing Platform
• Enable all online, offline, social and mobile media
• Integrate ERP/CRM for personalized context
• Build uniform, agile and adaptive content experiences
• Listen and analyze content interactions
• Deliver relevant, engaging and interactive content
And then building an omni-channel content strategy

23. © 2014 IO Integration, Inc. All rights reserved.
Enterprise
Social Network
censhare
Store On Premise Cloud SaaS
On an integrated technology platform

24. © 2014 IO Integration, Inc. All rights reserved.
Content
Context
&

25. © 2014 IO Integration, Inc. All rights reserved.
Information relationships is key to context success
Analytic tools
BiGDATA
Mobile
Websites
Print
Social Network
Microsites
CRM systems

26. © 2014 IO Integration, Inc. All rights reserved.
User Interface in censhare 5

27. © 2014 IO Integration, Inc. All rights reserved.
User Interface in censhare 5

28. © 2014 IO Integration, Inc. All rights reserved.
User Interface in censhare 5

29. © 2014 IO Integration, Inc. All rights reserved.
User Interface in censhare 5

30. © 2014 IO Integration, Inc. All rights reserved.
User Interface in censhare 5

31. © 2014 IO Integration, Inc. All rights reserved.
In the Age of the Customer
Where brands orchestrate context
related content consumption through
multiple-consumer driven interactions, to
deliver relevancy, connections and
relationships.
Have a Customer Conversation

32. © 2014 IO Integration, Inc. All rights reserved.
Website
POS
Mail
App
Social
Portal
Sales
Literature
Advertising
Price
List Reports
You Understand Your Channels:
Building Contextual Consumer Experiences

33. © 2014 IO Integration, Inc. All rights reserved.
Website
POS
Mail
App
Social
Portal
Sales
Literature
Advertising
Price
List Reports
External
Information
Analytics
Patterns
Profiles
Master
Data
Location
Context: how and where content
gets consumed

34. © 2014 IO Integration, Inc. All rights reserved.
Website
POS
Mail
App
Social
Portal
Sales
Literature
Advertising
Price
List Reports
External
Information
Analytics
Patterns
Profiles
Master
Data
Location
How to start this conversation?

35. © 2014 IO Integration, Inc. All rights reserved.
Website
POS
Mail
App
Social
Portal
Sales
Literature
Advertising
Price
List Reports
External
Information
Analytics
Patterns
Profiles
Master
Data
Location
CONTEXT
CUSTOMER
EXPERIENCE
Bring it altogether, and you can start to build

36. © 2014 IO Integration, Inc. All rights reserved.
Because it's not the content of your messages, it‘s their relevance that
defines impact and drives your customer‘s engagement.
Customer Conversations
Context Content
Customer
Omnichannel Customer
Experiences

37. © 2014 IO Integration, Inc. All rights reserved.
Brand
Experiences
Leaders

38. © 2014 IO Integration, Inc. All rights reserved. 39
GoPro consuming customer content to drive relevance . . .

39. © 2014 IO Integration, Inc. All rights reserved. 40
Visa building inbound consumer apps, compelling experiences

40. © 2013 IO Integration, Inc. All rights reserved. 41
NFL – builds in-house networks to engage fans

41. © 2013 IO Integration, Inc. All rights reserved. 42
Under Armour buys worlds largest fitness tracking platform

42. © 2013 IO Integration, Inc. All rights reserved. 43
What is Redbull: a drinks manufacturer or a lifestyle brand?

43. © 2013 IO Integration, Inc. All rights reserved. 44
And what is Redbull a manufacturer of drinks or an adventure brand?

44. © 2013 IO Integration, Inc. All rights reserved. 45

45. © 2013 IO Integration, Inc. All rights reserved. 46
Is Yahoo a high-tech company or content business in transformation?

46. © 2013 IO Integration, Inc. All rights reserved. 47
In car content: the new media platform?

47. © 2014 IO Integration, Inc. All rights reserved.
Get content right and you will find that customers
Your
brand!