This document was created by an individual or individuals who submitted a proposal so he / she / they may present at the Office of Faith-Based and Community Initiative’s 2011 Conference on Service and Volunteerism (GCSV11). This proposal was approved by the Indiana Commission on Community Service and Volunteerism (ICCSV) and other community partners. Sharing this document is a courtesy extended by the OFBCI to conference attendees who may want to reference materials covered at the GCSV11, and the OFBCI in no way not responsible for specific content within.

1. INTRODUCTION TO
SOCIAL MEDIA
Governor's Conference on Service & Volunteerism
October 12, 2011
Presented by: Andrew Hoffman

2. ANDREW HOFFMAN
Executive Director at
NeighborLink Fort Wayne &
NeighborLink Network
Adjunct Professor at
Huntington University
Nonprofit Communication &
Social Media Consultant
Community Engagement
Strategist & Champion

3. www.NLFW.org

4. st. louis

5. ?
WHO ARE YOU
&
WHY THIS SESSION

6. START
WITH THE
BASICS
A B C

7. COMMUNICATION
Communication is a process of transferring
information from one entity to another.
"the imparting or interchange of thoughts,
opinions, or information by speech, writing, or
signs"
Communication is a process whereby
information is enclosed in a package and is
channeled and imparted by a sender to a
receiver via some medium. Defined by Wikipedia

8. STORY
MA TTERS
http://www.flickr.com/photos/meomi/3059512473/

9. RELATIONSHIPS
MA TTER

10. SOCIAL MEDIA
IS HAVING
CONVERSA TIONS
ONLINE - Marta Kagan

11. JUSTA SET OF
COMMUNICA TION TOOLS

12. SOCIAL MEDIA EXPLAINED
We define social network sites as web-based services that allow
individuals to
(1) construct a public or semi-public profile within a bounded system,
(2) articulate a list of other users with whom they share a connection,
and
(3) view and traverse their list of connections and those made by
others within the system.
The nature and nomenclature of these connections may vary from site to site.
Social Network Sites: Definition, History, and Scholarship

13. WEB 2.0
SOCIAL
NETWORKS
WEB 1.0

14. WHA MAKES SOCIAL
T
MEDIA SITES UNIQUE?
...is not that they allow individuals to
meet strangers, but rather that they
enable users to articulate and
make visible their social networks.
Social Network Sites: Definition, History, and Scholarship

15. IT STARTS
WITH A
SOLID
FOUNDATION

16. NOTHING YOU DO ON
ANY OF THESE MATTER
WITHOUT IT

17. F
ACEBOOK

18. TWITTER

19. Y ube
ouT

20. BLOGGING

21. MICRO SITES - CAMPAIGNS

22. FOUNDATION IS KEY

23. WHA MAKESA
T
GREA FOUNDA
T TION?

24. WHA MAKESA
T
GREA FOUNDA
T TION?
PURPOSE - Why does this website need to exist?

25. WHA MAKESA
T
GREA FOUNDA
T TION?
PURPOSE - Why does this website need to exist?
CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining

26. WHA MAKESA
T
GREA FOUNDA
T TION?
PURPOSE - Why does this website need to exist?
CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining
CALL TO ACTION - What do you want me to do?

27. WHA MAKESA
T
GREA FOUNDA
T TION?
PURPOSE - Why does this website need to exist?
CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining
CALL TO ACTION - What do you want me to do?
NAVIGATION - Descriptive, Easy, Direct, Functional

28. WHA MAKESA
T
GREA FOUNDA
T TION?
PURPOSE - Why does this website need to exist?
CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining
CALL TO ACTION - What do you want me to do?
NAVIGATION - Descriptive, Easy, Direct, Functional
DESIGN - Clean, Organized, Professional, Interactive

29. WHA MAKESA
T
GREA FOUNDA
T TION?
PURPOSE - Why does this website need to exist?
CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining
CALL TO ACTION - What do you want me to do?
NAVIGATION - Descriptive, Easy, Direct, Functional
DESIGN - Clean, Organized, Professional, Interactive
CONTACT INFO - Can People Connect With You Easily?

30. WHA MAKESA
T
GREA FOUNDA
T TION?
PURPOSE - Why does this website need to exist?
CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining
CALL TO ACTION - What do you want me to do?
NAVIGATION - Descriptive, Easy, Direct, Functional
DESIGN - Clean, Organized, Professional, Interactive
CONTACT INFO - Can People Connect With You Easily?
SEO & TRACKING - Make it easy for people to find. Track People’s Interactions

31. WHA MAKESA
T
GREA FOUNDA
T TION?
PURPOSE - Why does this website need to exist?
CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining
CALL TO ACTION - What do you want me to do?
NAVIGATION - Descriptive, Easy, Direct, Functional
DESIGN - Clean, Organized, Professional, Interactive
CONTACT INFO - Can People Connect With You Easily?
SEO & TRACKING - Make it easy for people to find. Track People’s Interactions
SECURITY - Your Organization’s operations will dictate this function

32. START

33. WHY BLOG?

34. WHY BLOG?
IT’S PERSONAL - Tell your story as you see it

35. WHY BLOG?
IT’S PERSONAL - Tell your story as you see it
CONTENT - You can become or take the position of an expert or

36. WHY BLOG?
IT’S PERSONAL - Tell your story as you see it
CONTENT - You can become or take the position of an expert or
thought leader

37. WHY BLOG?
IT’S PERSONAL - Tell your story as you see it
CONTENT - You can become or take the position of an expert or
thought leader
FREQUENCY - It’s so easy to keep updated & share. Also,

38. WHY BLOG?
IT’S PERSONAL - Tell your story as you see it
CONTENT - You can become or take the position of an expert or
thought leader
FREQUENCY - immediate.to keep updated & share. Also,
It’s so easy

39. WHY BLOG?
IT’S PERSONAL - Tell your story as you see it
CONTENT - You can become or take the position of an expert or
thought leader
FREQUENCY - immediate.to keep updated & share. Also,
It’s so easy
CHOICE BASED - They allow people to choose your

40. WHY BLOG?
IT’S PERSONAL - Tell your story as you see it
CONTENT - You can become or take the position of an expert or
thought leader
FREQUENCY - immediate.to keep updated & share. Also,
It’s so easy
CHOICE BASED - They allow people toitchooseforced upon them.
your
content rather than being

41. WHY BLOG?
IT’S PERSONAL - Tell your story as you see it
CONTENT - You can become or take the position of an expert or
thought leader
FREQUENCY - immediate.to keep updated & share. Also,
It’s so easy
CHOICE BASED - They allow people toitchooseforced upon them.
your
content rather than being
INTERACTION - Can create a two-way conversation

42. BLOG LIST
http://www.bikerumor.com/ - Independent Cycling Reviews
http://donmilleris.com/ - Official Blog of Author Donald Miller
http://jeremycowart.com/blog/ - Professional Photographer
http://graceinukraine.wordpress.com/ - Church Mission Trip to Ukraine Blog
http://www.fatcyclist.com/ - Cycling Blog With Cancer Fighting Message/Purpose
http://michaelhyatt.com/ - CEO of Thomas Nelson Publishing
http://kristof.blogs.nytimes.com/ - Nicholas D. Kristof - New York Times
http://sethgodin.typepad.com/ - Author Seth Godin
http://garyvaynerchuk.com/ - Author & SM Guy - Gary Vaynerchuk (Great Video Blogger)
http://www.venturethere.com/ - Adventure Themed Blog
http://blog.ogilvypr.com/ - Official Ogilvy PR Blog
http://www.startsomethingthatmatters.com/ - Official Blake Mycoskie Blog - TOMS Shoes
http://rachelheldevans.com/ - Rachel Held Evans - Influential Female Blogger
http://contagiouscommunity.wordpress.com/ - Collaborative Blog
http://stephanbauman.com/ - CEO of World Relief
http://fivewords.mckinney.com/ - Mckinney Advertising Agency Blog
http://hardlynormal.com/blog/ - Mark Horvath - Homeless Advocate & Activist
http://www.boston.com/bigpicture/ - Photo Blog by Boston Globe

43. THESE DON’T MATTER WITHOUT
A PURPOSE & STRATEGY

44. LETS GET
PRACTICAL
Questions & Group Think

45. SUGGESTED READS

46. SUGGESTED WEBSITES

47. Thank You!
Andrew-Hoffman.com
NeighborLink Fort Wayne
Andrew@NLFW.org
260.710.7611
Presentation At:
www.Slideshare.net/AndrewDewey