INBOUND 2015

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Find Your
Opportunity Audience
Dan Neely
CEO, Networked Insights
@dneely40

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The best group of people for your brand to sell to,
whether you have identified who they are or not.
Opportunity Audience

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Trade in 2D
Trade in your two-
dimensional description
of your audience
(Female Millennial)

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Trade in 2D
Trade in your two-
dimensional description
of your audience
(Female, 18 to 34)

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…..for a high-fidelity understanding based on more
than 15,000 psychographic dimensions.

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Discover
Everything your
Opportunity Audience
cares about.

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Why?
Always know what is
relevant and Pinpoint
why.

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Remove Fake Data
Quickly distinguish real
opportunities from bad
data.

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Understand
Your
Opportunity
Audience

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1. Create the Right
Content
2. Buy the Right
Media
3. Measure how
connected your
brand is to them

12. OPPORTUNITY AUDIENCE:
MALE SHAVERS
INTERESTS
DIGITAL/MOBILE
TV12

13. OPPORTUNITY AUDIENCE:
MALE SHAVERS
INTERESTS
DIGITAL/MOBILE
TV13

14. OPPORTUNITY AUDIENCE:
MALE SHAVERS
INTERESTS
DIGITAL/MOBILE
TV14

15. OPPORTUNITY AUDIENCE:
MALE SHAVERS
INTERESTS
DIGITAL/MOBILE
TV15

16. #INBOUND15

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1,000,000,000+
Every day billions of
interactions occur
across the web

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SHARE
Opportunity Audiences
share all of their interests,
hobbies and emotions

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HIDDEN
Insights are hidden under
irrelevant noise and fake
data, making patterns hard
to find.

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KNOWING
Knowing your opportunity
audience requires more
than listening to expose
the truth and reveal the
previously unknown.

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Contact:
daniel.neely@networkedinsights.com
@dneely40
Thank You!