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Dan Neely - Find Your Opportunity Audience

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INBOUND 2015

Publicada em: Marketing
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Dan Neely - Find Your Opportunity Audience

  1. 1. INBOUND15 Find Your Opportunity Audience Dan Neely CEO, Networked Insights @dneely40
  2. 2. #INBOUND15 The best group of people for your brand to sell to, whether you have identified who they are or not. Opportunity Audience
  3. 3. INBOUND15 Trade in 2D Trade in your two- dimensional description of your audience (Female Millennial)
  4. 4. INBOUND15 Trade in 2D Trade in your two- dimensional description of your audience (Female, 18 to 34)
  5. 5. #INBOUND15 …..for a high-fidelity understanding based on more than 15,000 psychographic dimensions.
  6. 6. INBOUND15 Discover Everything your Opportunity Audience cares about.
  7. 7. INBOUND15 Why? Always know what is relevant and Pinpoint why.
  8. 8. INBOUND15
  9. 9. INBOUND15 Remove Fake Data Quickly distinguish real opportunities from bad data.
  10. 10. INBOUND15 Understand Your Opportunity Audience
  11. 11. INBOUND15 1. Create the Right Content 2. Buy the Right Media 3. Measure how connected your brand is to them
  12. 12. OPPORTUNITY AUDIENCE: MALE SHAVERS INTERESTS DIGITAL/MOBILE TV12
  13. 13. OPPORTUNITY AUDIENCE: MALE SHAVERS INTERESTS DIGITAL/MOBILE TV13
  14. 14. OPPORTUNITY AUDIENCE: MALE SHAVERS INTERESTS DIGITAL/MOBILE TV14
  15. 15. OPPORTUNITY AUDIENCE: MALE SHAVERS INTERESTS DIGITAL/MOBILE TV15
  16. 16. #INBOUND15
  17. 17. INBOUND15 1,000,000,000+ Every day billions of interactions occur across the web
  18. 18. INBOUND15 SHARE Opportunity Audiences share all of their interests, hobbies and emotions
  19. 19. INBOUND15 HIDDEN Insights are hidden under irrelevant noise and fake data, making patterns hard to find.
  20. 20. INBOUND15 KNOWING Knowing your opportunity audience requires more than listening to expose the truth and reveal the previously unknown.
  21. 21. INBOUND15 Contact: daniel.neely@networkedinsights.com @dneely40 Thank You!

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