Social media’s growing prevalence in the global community today enables the dispersion of knowledge to a diverse and widespread audience, thereby leaving behind an unmitigated impact if its power is harnessed efficiently. However, a drawback that accompanies its unprecedented usage is that often information gets lost in the plethora of ideas and content that are being shared and exchanged. Standing out, therefore, becomes imperative. Launched in 2010, Instagram has grown to become one of the most popular and commonly used online networking sites today. As it continues to adapt and evolve with changing times, there are certain distinct trends that are predicted to dominate the platform in 2021.

1. INSTAGRAM TRENDS
TO BE ON THE LOOKOUT FOR IN 2021

2. TABLE OF CONTENTS
Some interesting statistics before we begin
Instagram Trends
1. Keeping it short with Reels
2. Marketing for a Cause
3. How to initiate a fundraiser on IG
4. Social E-commerce
5. Catering to a self-aware audience
6. Instagram Live
7. Rooms

3. Some interesting statistics before we begin
Instagram Trends
1. Keeping it short with Reels
2. Marketing for a Cause
3. How to initiate a fundraiser on IG
4. Social E-commerce
5. Catering to a self-aware audience
6. Instagram Live
7. Rooms
TABLE OF CONTENT

4. Since its inception in 2010, Instagram has grown to become one of the most popular online
networking sites:
25 Million+
60%
2 Million+
80% Increase
200 Million+
1/3
business profiles worldwide
people say they discover new
products on Instagram
time spent watching videos on IG
Instagrammers visit at least one
Business Profile daily
of the most viewed stories are
from businesses
advertisers worldwide use
Instagram to drive business
130 Million+
users tap on the shopping
posts every month
30 minutes/day
average amount of
time users spend on IG
500 Million+
use stories everyday
SOURCE: HOW IS INSTAGRAM ADVERTISING DONE? A NEW MARKETER GUIDE AND HOOTSUITE
Some interesting statistics before we begin

5. Some interesting statistics before we begin
Instagram Trends
1. Keeping it short with Reels
2. Marketing for a Cause
3. How to initiate a fundraiser on IG
4. Social E-commerce
5. Catering to a self-aware audience
6. Instagram Live
7. Rooms
TABLE OF CONTENT

6. 1. Keeping it short with Reels
With a visible decrease in the
attention span of gen Z, short-format
videos have gained unprecedented
popularity across platforms.
Reels is Instagram’s answer
to TikTok - just as Shorts is
by Youtube.
Reels are currently boosted in the
Instagram algorithm so if you post
anything > 1 reel per week, all your
content will see higher engagement over
time.
SOURCE: INFLUENCER MARKETING HUB
1. 2. 3.

7. SOURCE: IIAD
SOURCE: ZOMATO SOURCE: RECIPES SPOT
1. Keeping it short with Reels

8. Some interesting statistics before we begin
Instagram Trends
1. Keeping it short with Reels
2. Marketing for a Cause
3. How to initiate a fundraiser on IG
4. Social E-commerce
5. Catering to a self-aware audience
6. Instagram Live
7. Rooms
TABLE OF CONTENT

9. 2. Marketing for a Cause
It is a significant way to let followers
know of the issues that a brand or a
particular influencer feels strongly
about.
In July 2020, Instagram introduced
a new feature for fundraising
initiatives - Influencer Marketing
Hub
Businesses, organizations, and
individuals need to have an opinion to
support causes and take a stand on
issues that transcend national
boundaries.
SOURCE: INSTAGRAM ADDS A WAY TO FUNDRAISE DURING A LIVE VIDEO AMID CORONAVIRUS OUTBREAK
1. 2. 3.

10. Some interesting statistics before we begin
Instagram Trends
1. Keeping it short with Reels
2. Marketing for a Cause
3. How to initiate a fundraiser on IG
4. Social E-commerce
5. Catering to a self-aware audience
6. Instagram Live
7. Rooms
TABLE OF CONTENT

11. SOURCE: INTRODUCING A NEW WAY TO FUNDRAISE FOR PERSONAL CAUSES
You must be at least 18 years old to create a
fundraiser.
To create a Personal Fundraiser, tap “Edit
Profile,” “Add Fundraiser” and then “Raise
Money.”
1.
Choose a photo, select a fundraiser category
and add details to help tell your story and
encourage others to donate.
2.
You will need to enter your information for
Stripe, our payment processor for donations.
3.
Tap “Send” for review. All fundraisers go
through a review process to make sure they
are for eligible causes.
4.
Once approved, you’re ready to start raising
money. Each fundraiser lasts 30 days and can
be extended more than once for 30 more days.
5. 6.
3. How to initiate a fundraiser on IG

12. Some interesting statistics before we begin
Instagram Trends
1. Keeping it short with Reels
2. Marketing for a Cause
3. How to initiate a fundraiser on IG
4. Social E-commerce
5. Catering to a self-aware audience
6. Instagram Live
7. Rooms
TABLE OF CONTENT

13. 4. Social E-commerce
Posts now have the feature through which users can discover products of their choice, learn more about them and make
purchases with one simple click on their smartphones, making it a lucrative option for businesses and customers alike.
55%
1.16 Billion users
50%
7.1%
of fashion shoppers have made a purchase
based on an Instagram creator’s post
Instagram’s potential advertising
reach
That’s 19% of adults aged 13 and over.
This represents a 7.1% quarter-on-
quarter increase in advertising reach in
Q3 2020
of Instagram users are more interested
in a brand after seeing an ad for it on
Instagram
SOURCE: 44 INSTAGRAM STATS THAT MATTER TO MARKETERS IN 2021

14. 4. Social E-commerce

15. Some interesting statistics before we begin
Instagram Trends
1. Keeping it short with Reels
2. Marketing for a Cause
3. How to initiate a fundraiser on IG
4. Social E-commerce
5. Catering to a self-aware audience
6. Instagram Live
7. Rooms
TABLE OF CONTENT

16. 5. Catering to a self-aware audience
Marketing Trends
Self-aware marketing
Responsible
Trending hastags & keywords
Social media users have become increasingly
aware of the marketing trends and gimmicks
that dominate online platforms.
The tactic that leading organizations and
businesses have started incorporating in
recent times is self-aware marketing.
It is vital to understand what is trending –
hashtags, phrases, or keywords. Incorporating
these increases reach and enables the reader to
relate to the message.
They take responsibility for their mistakes,
shortcomings, flaws and call out their own
advertising ploys.

17. The use of trending hashtags, phrases, and
Keywords makes your content easy to find.
Users can discover content by searching hashtags on
their own or tapping through related posts for a
particular tag.
SOURCE: USING INSTAGRAM HASHTAGS TO GROW YOUR AUDIENCE
5. Catering to a self-aware audience

18. Some interesting statistics before we begin
Instagram Trends
1. Keeping it short with Reels
2. Marketing for a Cause
3. How to initiate a fundraiser on IG
4. Social E-commerce
5. Catering to a self-aware audience
6. Instagram Live
7. Rooms
TABLE OF CONTENT

19. Recent studies have reported a 70% increase in the use of the Instagram Live feature with more than 1 million users watching
live videos every day. The Instagram live feature makes for a personalized experience, almost paralleling a one-on-one discussion,
which boosts credibility and humanizes the brand.
6. Instagram Live
2 Million Views
88%
Boosted format
I Million+
Rapper Tekashi 6ix9ine broke the record for
the most ever viewers of an Instagram Live.
The live stream gained a huge 2 million
views.
of IG users live outside the U.S.
Instagram users watch Live videos every
day
The use of Instagram’s Live feature was
further boosted due to pandemic
SOURCE: WHAT IS THE MOST VIEWED INSTAGRAM LIVE? TEKASHI 6IX9INE STEALS THE RECORD FROM DRAKE

20. SOURCE: @IIAD_DESIGN
SOURCE: @IIAD_DESIGN
SOURCE: @IIAD_DESIGN
6. Instagram Live

21. Some interesting statistics before we begin
Instagram Trends
1. Keeping it short with Reels
2. Marketing for a Cause
3. How to initiate a fundraiser on IG
4. Social E-commerce
5. Catering to a self-aware audience
6. Instagram Live
7. Rooms
TABLE OF CONTENT

22. Instagram has introduced a new feature called ‘Rooms.’ Instagram Live-enabled only two users to go live together in a stream and
anyone from their followers can join as an audience. However, with Rooms, users can add up to three people to their Live.
Rooms seem to be an up-and-coming feature, one that will most likely gain tremendous popularity in the coming months with brands
and individuals using its features to reach their target users.
7. Rooms
IMAGE SOURCE: DOUBLING UP ON INSTAGRAM LIVE WITH LIVE ROOMS
IMAGE SOURCE: DOUBLING UP ON INSTAGRAM LIVE WITH LIVE ROOMS

23. Click here to know more about
Instagram Trends to be on the Lookout for in 2021!