This document provides an overview of broadband adoption trends and the impact of broadband. It discusses how broadband adoption has increased to 70% and how those with broadband do more online activities and spend more time online. It also summarizes trends in wireless connectivity and mobile internet use, noting that digital divides are shrinking. Additionally, it reviews the rise of social networking and factors correlated with broadband adoption and resistance. Suggestions are provided for how to convince non-users to adopt broadband, focusing on relevance, digital literacy, and the value of jobs, health resources, learning, government services, and news online.

1. Broadband 101 The Internet, Technology and Innovation: Overview and Outlook for 2011 Wednesday, February 16, 2011

2. Broadband Primer Hill Academy – Internet Innovation Alliance February 16, 2011 Lee Rainie: Director, Pew Internet Project Email: Lrainie@pewinternet.org Office: 202-419-4500

4. 1 - Internet and Broadband Revolution 4

6. 70% 66%

7. Broadband adoption by community type

8. Year-to-year % change in broadband adoption 10/5/2010 8 Trends in Home Broadband Adoption Source: Pew Internet Project, May 2010 tracking survey

9. The personal impact of broadband Do more online activities Spend more time online Get more out of their online experiences The internet becomes a destination as video and other media experiences become richer The internet becomes a communications and information “hub” built into the rhythms of everyday life

11. Demographic factors correlated w/ broadband adoption 10/5/2010 11 Trends in Home Broadband Adoption Source: Pew Internet Project, April 2009 tracking survey

12. 2 - Wireless Connectivity Revolution 12

13. Cell phone owners – 85% adults 96% 90% 85% 58% Urban-84% Suburban-86% Rural-77%

14. Mobile internet connectors – 57% adults 62% 59% 55% Urban-60% Suburban-60% Rural-43%

15. Digital divides shrink 34% of Americans have used the internet on handheld Among all non-adopters, 14% have accessed internet on cell Among African American non-adopters, 20% have done this Among Hispanic non-adopters, 25% have done this

16. 3 - Social Networking Revolution 16

17. Urban-64% Suburban-65% Rural-49%

18. How do you convince non-users to adopt broadband?

19. By the numbers: Who’s not online? Source: Pew Internet Project, May 2010 tracking survey 10/5/2010 19 Trends in Home Broadband Adoption

20. Relevance & digital literacy are primary factors for not going online Source: Pew Internet Project, May 2010 tracking survey 10/5/2010 20 Trends in Home Broadband Adoption

21. The “value” proposition: Jobs + continuing education Jobs Health Learning Govt. News My community Source: Pew Internet Project, May 2010 tracking survey 10/5/2010 21

25. Social media as a “hook” for seniors Older adults are among the most resistant, but once converted they often come to see broadband as an everyday utility Renewed connections can provide a support network for people nearing retirement or beginning a new career Those with a chronic disease are especially likely to reach out for support online Social media bridges generational gaps and provides a shared space for interactions 10/5/2010 25 Trends in Home Broadband Adoption

26. National purposes paradox:Great apps, not much outcomes evidence Health care Education Energy and the environment Economic opportunity Government services Civic engagement Public safety

27. Broadband 101 The Internet, Technology and Innovation: Overview and Outlook for 2011 Wednesday, February 16, 2011