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Research meets Business
Matching technologies and competences from public R&D with
                     enterprises’ needs

                                       FITT
         – Fostering Interregional Exchange in ICT Technology Transfer –



                                          www.FITT-for-Innovation.eu
         Except where otherwise noted, this work is licensed under a Creative Commons Attribution 3.0 License.
What is the Research meets Business event?


                 This practice presents a format of matchmaking event, organised
                  by a research organisation and directed to SMEs.

                 During this event, enterprises have access to a short and lively
                  review of the R&D in their field and to researchers via individual
                  meetings.

                 The final goal is twofold : trigger partnerships and technology
                  transfer and position the research centre as a reference in the
                  sector.




                          Research meets Business
2 | 02.2011
From idea to implementation
                             Definition of the format


 This event “Matinale de Rencontres Entreprises- Laboratoires” has been organised by Ecole
  Polytechnique, in association with the Center for Innovation of Paris region (CFI).

 Objective: foster exchanges between companies and laboratories

 Targeted audience: SMEs and research laboratories of Ecole Polytechnique

 Characteristics required by the host of the event (Ecole Polytechnique):
         Targeted, on a specific theme (versus generic)
         Friendly
         Seeking the maximum exchange


 In this case the choice was :

               short format on instrumentation and health
               to narrow the scientific thematic and keep it quick and focused



                                          Research meets Business
3 | 02.2011
From idea to implementation
                          Preliminary actions

The technology transfer office worked on two directions to organise the event:


Laboratories
     • Internal meeting between technology transfer officers
     • Referencing of research topics related to ‘Instrumentation & Health’ among
       the 22 laboratories
     • More than 20 topics identified (with potential applications)


Enterprises
     • Identification of innovative and dynamic SMEs in Paris Region (Ile-de-
       France) in the theme Instrumentation and Health
     • Work with business advisors of CFI
     • 80 compagnies listed


                                        Research meets Business
  4 | 02.2011
From idea to implementation
                                    Programme

20         Welcome & introduction by organising partners               Objective: promote our
minutes                                                                   services and team
           Technology transfer office and regional Centre for
           Innovation present their activities & contact person

40 min     2 testimonies from researchers                              Objective: illustrate
                                                                          benefits of research/
           Feedbacks from past and present collaborations with            industry collaborations
              enterprises (context, results, benefits)                    through examples

30 min     Flash presentation of scientific posters                    Objective: state-of-the-art
                                                                          of research activities
           Researchers/ PhD students present outputs from their
              research projects in 1 minute

60 min     Individual meetings, in parallel of networking              Objective : network and
               session & poster exposition                                increase collaboration
                                                                          opportunities
           Enterprises have the opportunity to speak with TT
              officers or CFI advisors in individual meetings
              (scheduled beforehand) or with researchers via
              direct contact in the exposition space.



    This format (approximately 2.5 hours) can be tuned according to the needs of the
    institution.
                                                        Research meets Business
 5 | 02.2011
From idea to implementation
              Organisation

                   •   Save the date & invitation to SMEs
                   •   Customized invitation to researchers sent by TT officiers
                   •   On-line registration form
                   •   Satisfaction questionnaire
                   •   Data sheets on technologies available for licensing and/or
                       collaborative development, related to ‘Instrumentation &
                       Health’




                         Research meets Business
6 | 02.2011
Flash presentations
              Example of scientific poster featured




                       Research meets Business
7 | 02.2011
From idea to implementation
                           Post event


 - Thanking the persons involved in testimonies and flash poster session. Asking them the
   autorisation to distribute their slides to the participants.

 - Sending slides to the registration list (including absentees), along with the proposition to
   make appointments with technology transfer office and CFI teams.

 - Sending to the contact list the scientific newsletter of Ecole Polytechnique ‘FlashX’
   dedicated to Instrumentation and Health (planned to be released shortly after the event)

 - Proposition to SMEs that didn’t come to organise a meeting in their facility with a
   technology transfer officer of Ecole Polytechnique and a partnership advisor from CFI to
   speak about their needs and expectations for future innovation projects.

 - Follow-up 3 to 4 months later to know if participants have launched new collaborations and
   explore their interest for another event.




                                         Research meets Business
8 | 02.2011
Who?


  Organisers
        Technology transfer office of Ecole Polytechnique
              The following persons were involved (approximately 2.5 man.month in total)
                   •    Phd student (consultancy mission): management of event & coordination of speakers,
                        contact with SMEs
                   •    TT officers: link with laboratories to explain the goal of the event, scan the innovations
                        and R&D projects that fit to the theme, contact researchers for testimonials
                   •    Administrative assistant: organisation of event, mailings to participants, catering


        Center for Innovation in the Paris Region (CFI)
              The TTO contacted the CFI shortly after the decision of organising the event. The CFI has a deep
                 knowledge of the enterprises by sector and shared its database to invite firms. The expertise
                 of CFI was available for industrials during the event via the possibility of individual meetings.

  Audience
        Enterprises : mostly SMEs within the region


                                                 Research meets Business
9 | 02.2011
When? Where?



 • The event was organised on half a day, in the facilities of the Ecole Polytechnique.

 • From idea to realisation on November 25th , the preparation lasted 6 months

 • Ideally, these lab-enterprise encounters would be organised on a regular basis:
   once or twice a year on different scientific topics (for example ICT in transport, bio-
   health, data computing and visualisation..)




                                      Research meets Business
10 | 02.2011
Pro’s and Con’s


                            PROs                                                                CONs

 •   Communication : visibility of the scientific activities and
     technologies available for transfer (patents, software) or       •   A briefing of the speakers is recommended beforehand,
     partnership research                                                 as the event targets enterprises looking for innovations
                                                                          to improve/scale up their business. The testimonials
 •   The scientific focus facilitates the screening done by the
                                                                          should be well balanced and suited to the audience.
     TTO of enterprises of the sector (large groups and
     SMEs) and motivate them to participate, as a part of
     their strategic watch
 •   With the ‘flash’ presentation of posters, the business
     people in the room can associate the projects with
     persons, which greatly facilitate the contacts in the
     networking session later.
 •   By giving regular overviews of its latest projects in a
     field, the institution will be most likely to become a
     reference for enterprises.




                                                        Research meets Business
11 | 02.2011
Why ?


The technology transfer office from Ecole Polytechnique was looking for ways to bring closer
  enterprises and laboratories, in particular by:

     • Reaching out to new enterprises : the TTO has built contacts with industrials partners over
       the years, through collaborations and partnerships. The TT team would like to reach now to
       companies that are usually not familiar with the institution, especially SMEs .

     • Consolidating existing relationships between companies and labs and communicate on
       the latest R&D activities.

      The TTO came up with this format of Lab-Enterprise Encounters.




                                        Research meets Business
12 | 02.2011
Impact
                            Registration & attendance


59 persons attended:

      •    Enterprises: 10 people representing 7 companies
      •    Laboratories: 28 people from 12 labs
      •    Strategic Partners and Business angels: 6 people representing 5 structures
      •    Institutional Partners: 15 people representing 3 organizations




       Distribution of registrations                                    Distribution of attendees

                                Enterprises                                               Enterprises

                                Labs and PROs                                             Labs and PROs

                                Strategic partners & BA                                   Strategic partners & BA

                                Institutional partners                                    Institutional partners

                                              Research meets Business
13 | 02.2011
Impact
                                Registration & attendance


                                            Percentage of participation
                   Percentage




                                Total                                 Strat. Part.
                                              SMEs          Labs                     Inst. Part.
                                attendees                                & BA
                % attendance




      For this first edition, 62% of the persons registred were present out of 95 registrations.
      22 firms registered, which is a very good result considering the specificity of the theme.
         However only 7 attended, which was under the expectations and not foreseen.



                                                     Research meets Business
14 | 02.2011
Impact
                        Questionnaire & appointments


Satisfaction questionnaires
     • very positive feedback
     • the question "Following this morning, do you have a better idea of possible
       interactions between businesses and laboratories" was graded 4.2 / 5


Appointments with business advisors from regional Centre for Innovation
     • 8 appointments scheduled : quite successful
     • opportunity to detect very early the projects of doctoral students & propose paths
       for support




                                     Research meets Business
15 | 02.2011
Outcome for Ecole Polytechnique


In conclusion, the technology transfer office is satisfied by the format and is considering
   the organisations of other events.

The participation of PhD students was significant and the interaction with TT officers and
  CFI was deemed very interesting. Contact with PhDs students appear as a way to
  source projects very early in their development and to detect transfer opportunities for
  the TTO technology transfer office. They could be a target for dedicated actions.




                                      Research meets Business
16 | 02.2011
Lessons learned


- Drawback of open format for posters: even though some researchers and PhD students
  have adjusted their presentations to highlight potential applications for industrials, many
  posters were too specific and technical.

- Discrepancy between high number of SMEs expressing interest for event and real presence
  This shows the importance of establishing a relationship with the company before the event.
  Calling the persons registered a few days before as a smooth reminder can be a small action
  with a big impact.

- Individual meetings with CFI have been very appreciated. The demand came from
  compagnies as well as researchers and PhD students. Requests were done through the one-
  line registration form, which allows to identify early the best interlocutor and prepare a
  planning for appointments.

- Foresee some time prior the event to gather the material for the testimonies and flash
  poster presentations (title, author, slide…) and check that no element is missing.




                                         Research meets Business
17 | 02.2011
Perspectives for future


The following adaptations have been proposed:

• Improve contact with enterprises before the event, to guarantee their venue
        - Through prior discussion on their needs by phone or meeting
        - An option is to ask the compagnies to prepare a poster to present their activities (this
           solution was already possible but only 1 SME submitted a poster; this could be a
           requirement)
        - Another option is to pay a small fee

• Propose a canvas for the posters:
        - Common items for all posters
             o Theme:
             o Possible applications:
             o What are we here for/ our expectations:
             o What we look for/ our needs:
        - Free part


                                         Research meets Business
18 | 02.2011
Suggested Readings


 Link to bibliography
Responsible Partnering. Joining Forces in a World of Open Innovation. A Guide to Better Practices
  for Collaborative Research and Knowledge Transfer between Science and Industry, EUA, ProTon
  Europe, EARTO, EIRMA, 2005 http://www.responsible-partnering.org/library/rp-2005-v1.pdf


 Link to glossary
technology transfer office; collaboration; partnership; industrial research; community;
   awareness

 Link to related websites
Technology transfer office of Ecole Polytechnique http://www.polytechnique.edu/home/research-and-
   innovation/technological-exchange/

Center for innovation of Paris Region http://www.innovation-idf.org/fr/index.php


                                           Research meets Business
 19 | 02.2011

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FITT Toolbox: Research meets Business

  • 1. Research meets Business Matching technologies and competences from public R&D with enterprises’ needs FITT – Fostering Interregional Exchange in ICT Technology Transfer – www.FITT-for-Innovation.eu Except where otherwise noted, this work is licensed under a Creative Commons Attribution 3.0 License.
  • 2. What is the Research meets Business event?  This practice presents a format of matchmaking event, organised by a research organisation and directed to SMEs.  During this event, enterprises have access to a short and lively review of the R&D in their field and to researchers via individual meetings.  The final goal is twofold : trigger partnerships and technology transfer and position the research centre as a reference in the sector. Research meets Business 2 | 02.2011
  • 3. From idea to implementation Definition of the format  This event “Matinale de Rencontres Entreprises- Laboratoires” has been organised by Ecole Polytechnique, in association with the Center for Innovation of Paris region (CFI).  Objective: foster exchanges between companies and laboratories  Targeted audience: SMEs and research laboratories of Ecole Polytechnique  Characteristics required by the host of the event (Ecole Polytechnique):  Targeted, on a specific theme (versus generic)  Friendly  Seeking the maximum exchange  In this case the choice was :  short format on instrumentation and health  to narrow the scientific thematic and keep it quick and focused Research meets Business 3 | 02.2011
  • 4. From idea to implementation Preliminary actions The technology transfer office worked on two directions to organise the event: Laboratories • Internal meeting between technology transfer officers • Referencing of research topics related to ‘Instrumentation & Health’ among the 22 laboratories • More than 20 topics identified (with potential applications) Enterprises • Identification of innovative and dynamic SMEs in Paris Region (Ile-de- France) in the theme Instrumentation and Health • Work with business advisors of CFI • 80 compagnies listed Research meets Business 4 | 02.2011
  • 5. From idea to implementation Programme 20 Welcome & introduction by organising partners Objective: promote our minutes services and team Technology transfer office and regional Centre for Innovation present their activities & contact person 40 min 2 testimonies from researchers Objective: illustrate benefits of research/ Feedbacks from past and present collaborations with industry collaborations enterprises (context, results, benefits) through examples 30 min Flash presentation of scientific posters Objective: state-of-the-art of research activities Researchers/ PhD students present outputs from their research projects in 1 minute 60 min Individual meetings, in parallel of networking Objective : network and session & poster exposition increase collaboration opportunities Enterprises have the opportunity to speak with TT officers or CFI advisors in individual meetings (scheduled beforehand) or with researchers via direct contact in the exposition space. This format (approximately 2.5 hours) can be tuned according to the needs of the institution. Research meets Business 5 | 02.2011
  • 6. From idea to implementation Organisation • Save the date & invitation to SMEs • Customized invitation to researchers sent by TT officiers • On-line registration form • Satisfaction questionnaire • Data sheets on technologies available for licensing and/or collaborative development, related to ‘Instrumentation & Health’ Research meets Business 6 | 02.2011
  • 7. Flash presentations Example of scientific poster featured Research meets Business 7 | 02.2011
  • 8. From idea to implementation Post event - Thanking the persons involved in testimonies and flash poster session. Asking them the autorisation to distribute their slides to the participants. - Sending slides to the registration list (including absentees), along with the proposition to make appointments with technology transfer office and CFI teams. - Sending to the contact list the scientific newsletter of Ecole Polytechnique ‘FlashX’ dedicated to Instrumentation and Health (planned to be released shortly after the event) - Proposition to SMEs that didn’t come to organise a meeting in their facility with a technology transfer officer of Ecole Polytechnique and a partnership advisor from CFI to speak about their needs and expectations for future innovation projects. - Follow-up 3 to 4 months later to know if participants have launched new collaborations and explore their interest for another event. Research meets Business 8 | 02.2011
  • 9. Who?  Organisers  Technology transfer office of Ecole Polytechnique The following persons were involved (approximately 2.5 man.month in total) • Phd student (consultancy mission): management of event & coordination of speakers, contact with SMEs • TT officers: link with laboratories to explain the goal of the event, scan the innovations and R&D projects that fit to the theme, contact researchers for testimonials • Administrative assistant: organisation of event, mailings to participants, catering  Center for Innovation in the Paris Region (CFI) The TTO contacted the CFI shortly after the decision of organising the event. The CFI has a deep knowledge of the enterprises by sector and shared its database to invite firms. The expertise of CFI was available for industrials during the event via the possibility of individual meetings.  Audience  Enterprises : mostly SMEs within the region Research meets Business 9 | 02.2011
  • 10. When? Where? • The event was organised on half a day, in the facilities of the Ecole Polytechnique. • From idea to realisation on November 25th , the preparation lasted 6 months • Ideally, these lab-enterprise encounters would be organised on a regular basis: once or twice a year on different scientific topics (for example ICT in transport, bio- health, data computing and visualisation..) Research meets Business 10 | 02.2011
  • 11. Pro’s and Con’s PROs CONs • Communication : visibility of the scientific activities and technologies available for transfer (patents, software) or • A briefing of the speakers is recommended beforehand, partnership research as the event targets enterprises looking for innovations to improve/scale up their business. The testimonials • The scientific focus facilitates the screening done by the should be well balanced and suited to the audience. TTO of enterprises of the sector (large groups and SMEs) and motivate them to participate, as a part of their strategic watch • With the ‘flash’ presentation of posters, the business people in the room can associate the projects with persons, which greatly facilitate the contacts in the networking session later. • By giving regular overviews of its latest projects in a field, the institution will be most likely to become a reference for enterprises. Research meets Business 11 | 02.2011
  • 12. Why ? The technology transfer office from Ecole Polytechnique was looking for ways to bring closer enterprises and laboratories, in particular by: • Reaching out to new enterprises : the TTO has built contacts with industrials partners over the years, through collaborations and partnerships. The TT team would like to reach now to companies that are usually not familiar with the institution, especially SMEs . • Consolidating existing relationships between companies and labs and communicate on the latest R&D activities.  The TTO came up with this format of Lab-Enterprise Encounters. Research meets Business 12 | 02.2011
  • 13. Impact Registration & attendance 59 persons attended: • Enterprises: 10 people representing 7 companies • Laboratories: 28 people from 12 labs • Strategic Partners and Business angels: 6 people representing 5 structures • Institutional Partners: 15 people representing 3 organizations Distribution of registrations Distribution of attendees Enterprises Enterprises Labs and PROs Labs and PROs Strategic partners & BA Strategic partners & BA Institutional partners Institutional partners Research meets Business 13 | 02.2011
  • 14. Impact Registration & attendance Percentage of participation Percentage Total Strat. Part. SMEs Labs Inst. Part. attendees & BA % attendance For this first edition, 62% of the persons registred were present out of 95 registrations. 22 firms registered, which is a very good result considering the specificity of the theme. However only 7 attended, which was under the expectations and not foreseen. Research meets Business 14 | 02.2011
  • 15. Impact Questionnaire & appointments Satisfaction questionnaires • very positive feedback • the question "Following this morning, do you have a better idea of possible interactions between businesses and laboratories" was graded 4.2 / 5 Appointments with business advisors from regional Centre for Innovation • 8 appointments scheduled : quite successful • opportunity to detect very early the projects of doctoral students & propose paths for support Research meets Business 15 | 02.2011
  • 16. Outcome for Ecole Polytechnique In conclusion, the technology transfer office is satisfied by the format and is considering the organisations of other events. The participation of PhD students was significant and the interaction with TT officers and CFI was deemed very interesting. Contact with PhDs students appear as a way to source projects very early in their development and to detect transfer opportunities for the TTO technology transfer office. They could be a target for dedicated actions. Research meets Business 16 | 02.2011
  • 17. Lessons learned - Drawback of open format for posters: even though some researchers and PhD students have adjusted their presentations to highlight potential applications for industrials, many posters were too specific and technical. - Discrepancy between high number of SMEs expressing interest for event and real presence This shows the importance of establishing a relationship with the company before the event. Calling the persons registered a few days before as a smooth reminder can be a small action with a big impact. - Individual meetings with CFI have been very appreciated. The demand came from compagnies as well as researchers and PhD students. Requests were done through the one- line registration form, which allows to identify early the best interlocutor and prepare a planning for appointments. - Foresee some time prior the event to gather the material for the testimonies and flash poster presentations (title, author, slide…) and check that no element is missing. Research meets Business 17 | 02.2011
  • 18. Perspectives for future The following adaptations have been proposed: • Improve contact with enterprises before the event, to guarantee their venue - Through prior discussion on their needs by phone or meeting - An option is to ask the compagnies to prepare a poster to present their activities (this solution was already possible but only 1 SME submitted a poster; this could be a requirement) - Another option is to pay a small fee • Propose a canvas for the posters: - Common items for all posters o Theme: o Possible applications: o What are we here for/ our expectations: o What we look for/ our needs: - Free part Research meets Business 18 | 02.2011
  • 19. Suggested Readings  Link to bibliography Responsible Partnering. Joining Forces in a World of Open Innovation. A Guide to Better Practices for Collaborative Research and Knowledge Transfer between Science and Industry, EUA, ProTon Europe, EARTO, EIRMA, 2005 http://www.responsible-partnering.org/library/rp-2005-v1.pdf  Link to glossary technology transfer office; collaboration; partnership; industrial research; community; awareness  Link to related websites Technology transfer office of Ecole Polytechnique http://www.polytechnique.edu/home/research-and- innovation/technological-exchange/ Center for innovation of Paris Region http://www.innovation-idf.org/fr/index.php Research meets Business 19 | 02.2011