1. #getsocial11
Visible Social Business Results
(continued)
Brandon Seppa
Social Business and Web Experience Consultant
IBM SWG - CEE, Middle East, and Africa
Join the conversation
@Lotus_CEE
#getsocial11
© 2011 IBM Corporation

2. Our focus in 2010 ...
Do you know this person?
© 2011 IBM Corporation 2 @Lotus_CEE #getsocial11

3. Our focus in 2010 ...
Or even worse, this person?
© 2011 IBM Corporation 3 @Lotus_CEE #getsocial11

4. Our focus in 2010 ...
Are you stuck in Email Jail? Are you sure you have the right file? Can't find people resources?
How do you share a good idea? Do you need a gathering place? Can't keep your team on track?
© 2011 IBM Corporation 4 Emphasis on value to the individual @Lotus_CEE #getsocial11

5. So much has changed in one year ...
●
Accepted “Social Network Science” for Business
­ Weak ties are strong http://bit.ly/dFBxx1
­ Crowds are wise
­ With more eyeballs, “more bugs are shallow”
●
Employee productivity
­ Budgets shifting away from tools to create/store
more proprietary documents (ex. MS Office)
●
Collective Realization
­ Knowledge work has dramatically changed
© 2011 IBM Corporation 5 Emphasis on value to the organization @Lotus_CEE #getsocial11

6. How has knowledge work changed?
●
Work has become increasingly collaborative
­ Ex./ Consolidation of work streams with groups previously unknown to you
●
Decision making is increasingly social (“group think”)
­ Represents a change in global management style and workplace demographics
●
Knowledge Management is back!
­ But this time it will be successful
●
The volume of information is staggering and growing rapidly
­ This information is critical to decision-making but it competes for your time
We must re-think the “Knowledge Work Console" for the Age of Social Business
© 2011 IBM Corporation 6 @Lotus_CEE #getsocial11

7. IBM Project Vulcan
A multi-year vision for exceptional work experiences
●
Employee productivity and success
­ Unifying environment that simplifies interaction with information and processes
­ Aggregation and filtering capabilities to for better attention management
­ Facilitation of in-context actions without distraction with embedded experiences
­ Mobile as a FIRST CLASS client
­ Social analytics to assist with discovery of relevant people and information
●
Accelerated deployment and updates
­ Greater emphasis on web-delivered clients to lower client-side delivery costs
­ Hybrid delivery architecture to provide choice and lower cloud transition risk
●
Open application model
­ Easily integrate applications with advanced collaboration-centric UI paradigm
­ Open web-centric technologies leverage in-market skills
© 2011 IBM Corporation 7 @Lotus_CEE #getsocial11

8. Introducing the
IBM Social Business Toolkit
The “Knowledge Work Console" for the Age of Social Business
http://developer.lotus.com/sbt
© 2011 IBM Corporation 8 @Lotus_CEE #getsocial11

9. Social Business Toolkit
Key Concept: Enterprise Activity Stream
Filters help to sift
through content quickly
Mail widget for
inbox access
Enterprise
Activity Stream
Calendar widget
© 2011 IBM Corporation 9 @Lotus_CEE #getsocial11

10. Social Business Toolkit
Key Concept: Embedded Experiences
Reach your entire collaboration
environment from one URL
File sharing embedded
experience in email
© 2011 IBM Corporation 10 @Lotus_CEE #getsocial11

11. Social Business Toolkit
Notes Next Client with Embedded Experience
File sharing embedded
experience in email
© 2011 IBM Corporation 11 @Lotus_CEE #getsocial11

12. Social Business Toolkit
Key Concept: Share Box
Change your thinking
from “send” to “share”
© 2011 IBM Corporation 12 @Lotus_CEE #getsocial11

13. Social Business Toolkit
Key Concept: Common, extensible, navigation
Site-wide settings,
identity and access
to My Profile
Apps menu includes
all other applications
a user has access to
including third-party
extensions
“Quick Look” dropdowns for
mail, calendar, people and
places triggered on hover
© 2011 IBM Corporation 13 @Lotus_CEE #getsocial11

14. Social Business Toolkit
Key Concept: Built-in UC
Pervasive access to
unified communications
capabilities
© 2011 IBM Corporation 14 @Lotus_CEE #getsocial11

15. Social Business Toolkit
Key Concept: Integrated collaborative editing
Collaborative,
simultaneous editing
with commenting and
tasks
© 2011 IBM Corporation 15 @Lotus_CEE #getsocial11

16. Social Business Toolkit
Key Concept: Platform Optimized
© 2011 IBM Corporation 16 @Lotus_CEE #getsocial11

17. Demonstration
© 2011 IBM Corporation 17 @Lotus_CEE #getsocial11

18. What is important to IBM as we move forward?
Innovation Convergence
Applying analytics to enhance Unifying the experience to best meet
situational awareness and empower individual needs across access and
people to work in new ways delivery models
Opportunity Continuity
Making possible the next generation Building on today's capabilities for a
of solutions built on an open smooth path to tomorrow
foundation
© 2011 IBM Corporation 18 @Lotus_CEE #getsocial11

19. Today's capabilities
How to ready your organization for Social Business
●
Upgrade to release 8.5 of IBM Lotus Notes and Domino
­ Notes and Domino 8.5 upgrade has an average ROI of 147% *
• Microsoft Exchange 2010 upgrade has an ROI of 29% *
­ 52% lower TCO than Microsoft Exchange **
­ So much more than Email/Calendar/Contacts!
• Includes Mobile, Chat, Office Productivity, Personal Content Library (all with support)
●
Upgrade to IBM Lotus Sametime Standard
­ Web Meetings, VOIP/Video, Location awareness, File Transfer, public gateway, web SDK
• Native applications for Android and Apple iOS shipping soon!
­ Existing Notes and Domino customers can upgrade for ~40 USD/user
●
Deploy IBM Connections this year ** Applicable.com, February, 2010
­ Strategic priority for every organization in 2011
* Forrester Research “Total Economic Impact of Collaboration”, 2009
© 2011 IBM Corporation 19 @Lotus_CEE #getsocial11

20. Thank you!
Brandon Seppa
Social Business and Web Experience Consultant
IBM SWG - CEE, Middle East, and Africa
Join the conversation
@Lotus_CEE
#getsocial11
© 2011 IBM Corporation