En Cloud-løsning kan give kontante besparelser på både hardware, software og service samtidig med, at man kun skal fokusere på anvendelse og ikke drift. Hør hvordan Cognos Business Analytics indarbejdes i en virksomhedsstrategi, samt hvilke fordele en Business Analytics Cloud-løsning giver. IBM har selv taget en Cloud-løsning i brug på Business Analytics-området med over 200.000 brugere og har opnået en markant besparelse. IBM Smart Analytics Cloud er en ny service leveret via IBM System z. Læs mere her: bit.ly/softwaredagim4

1. Smart Analytics Cloud
med Cognos
Juha Teljo
Business Analytics Solution Executive, Nordic

2. IMPORTANT DISCLAIMER
The Information regarding potential future products is intended to outline our
general product direction and it should not be relied on in making a purchasing
decision. The information mentioned regarding potential future products is not a
commitment, promise, or legal obligation to deliver any material, code or
functionality. Information about potential future products may not be
incorporated into any contract. The development, release, and timing of any
future features or functionality described for our products remains at our sole
discretion.
The information contained herein is IBM Confidential and may not be used or
disclosed without express written permission from IBM Corporation

3. IBM – Building a Smarter Planet

4. The Two Dimensions in Cloud
Computing
Cloud enables customers to consume IT as a service, without burdening customers about
how the service works behind the scene
Capabilities Delivery via the Cloud On demand self service
Third party
New capabilities
Enterprise IT
Capabilities
Existing
Enterprise IT
Capabilities
Key Characteristics Dimension 1 - Service Models Dimension 2 - Delivery Models
1. Common services 1. Infrastructure as a Service 1. Public cloud
2. Location independent 2. Platform as a Service 2. Private cloud
3. Software as a Service 3. Community cloud
3. On demand
4. Hybrid cloud
4. Utility based
5. Dynamic
Infrastructure

5. Business Analytics
Business Analytics and Cloud Computing
1) Not all Clouds are Created Equal - the right cloud based
solutions based on needs and to minimize risks
2) Delivers faster time to business value through
standardization, virtualization and automation
3) Leverage the larger IBM Cloud Computing value
proposition and technological investment
Enterprise Enterprise Enterprise A
Enterprise B Users
Data Center
IBM/3rd party
hosted &
Private operated
Hosted Public/ Community
Cloud
Private Cloud Cloud Services
Offering & Smart Analytics (private) Cloud Cognos BI on IBM SPSS Managed Cognos BI as OEM
on zLinux Compute Cloud Services (data
Capabilities
collection) SPSS Online Data Collection SaaS
Cognos Consumer Insights
Many Eyes
Benefits Platform for self serviced Turn computing Reduce IT Industry specific applications on
provisioning of standardized BI platform CAPEX complexity by demand (e.g. Customer churn,
services increasing service spend to OPEX leveraging community cloud for banks)
adoption and utilization spend standardized cloud
platform services LOB solution with minimal IT
Clients retaining complete control Up and running in involvement and investment
of the solution stack and security minutes
policy Insight from Cloud resident data
Proof points IBM BlueInsights with 150K+ (new) IBM Process Fiducia
users and $20m saved over life Outsourcing HR
of program workbench solution New York Times
using Cognos BI
© 2010 IBM Corporation

6. Business Analytics
Customers and Partners in Cloud today…. Just not calling it “Cloud”
Enterprise A
Enterprise B Users
Enterprise Enterprise
Data Center
IBM hosted &
operated Public/
Private
Cloud Hosted Community
Private Cloud Cloud Services
ISV/OEM offerings powered by Cognos 8
ASP Delivers reports & analytics to 800 member banks, Collect
Market Research
Community Cloud
M Peer Benchmarking
g IB
OEM Clouds
Shostin Information marketplace for supply chain partners
OEM d BI Sharing insight beyond the enterprise
and a rdize .
SVs tand .g Want to lower cost, increase time to value
Private Cloud •50+ I today. oying s Cloud (e
n os epl te
Cog tomer d g Priva ) Want their analytics next to their data centers
Hosted s in d
•Cu rms us cs Clou
o ti
platf t Analy Strive to connect to salesforce.com
Hybrid
Sm ar
Visualization & social media analytics
Public Cloud
Increased
Flexibility
AUTOMATION
VIRTUALIZATION
STANDARDIZATION
= Reduced
Cost Increased
Flexibility
© 2010 IBM Corporation

7. Enterprise
Data Center
Business Analytics Private
Cloud
Smart Analytics (private) Cloud in the IBM corporation
Our commitment to informed decision making led us to consider private
cloud delivery of Cognos via System z, which is the enabling foundation
that makes possible +$20M savings over 5 years.
-IBM CIO Office
IBM Blue Insight results:
“What IBM has done is come up with a perfect Consolidating +20 multi-product, departmental BI
application for a private cloud.” deployments to Cognos 8 BI on System z
-- John Webster, CNET, Nov. 18, 2009 Realizing value from +60 data sources across
IBM representing +1PB of data
Deploying private cloud self service to support
Blue Insight: IBM’s deployment is the world’s +200,000 named users across our global
workforce (120K by mid-year 2010, expanding to
largest private cloud computing environment for 200K by 2011)
business intelligence and analytics that will 56% cost savings per user (grows with volume)
empower IBMers from around the world with
$7,775,767 - Infrastructure cost savings
information and business insight to make smarter realized with z10 technology
decisions – no matter where the data resides $2,558,525 - Business Intelligence
Competency Center (BICC) cost savings;
Elasticity in a shared server model supporting
SLAs for diverse tenants; Speed to value and
reduced capital spend (26 weeks to 2 weeks)
© 2010 IBM Corporation

8. Enterprise
Data Center
Business Analytics
Private
The Smart Analytics Cloud solution offering Cloud
Creates … That delivers …
Smart A solution for delivering business intelligence to the
A private cloud within the
Analytics entire organization
enterprise
Cloud
The solution components …
IBM software IBM Services
Cognos 8 BI
A broad range of BI capabilities
Phase 1: Create
awareness of, a strategy
Web
Mobile Search Office
for and a governance
foundation for BI across
the organization
Open, enterprise-class BI platform
Phase 2: Preparation for
the Smart Analytics Cloud
IBM hardware
IBM System z
Centralize, Virtualize & Simplify the BI infrastructure
Phase 3: Install the base cloud, integrate into the
corporate enterprise and test the cloud use cases
Phase 4: Educate the enterprise for on-going
success with the Smart Analytics Cloud
© 2010 IBM Corporation

9. Enterprise Enterprise A
Enterprise B Users
Business Analytics
IBM hosted &
operated
SPSS Online Data Collection Hosted
Private Cloud
Public/ Community
Cloud Services
Data collection capabilities to capture
attributes, interactions, behaviors, and
attitudes for customers, employees or
constituents
Augments internally captured data with
sentiment and opinion data and use this
combination as part of the analytic process
Two delivery models available
Managed Services SaaS
• Dedicated hosted • Avoid IT Roadblocks
environment • No on-premise infrastructure
• Customized for each • Monthly Subscription
client • Optional transaction based
• Guaranteed Service Level pricing
Agreements
© 2010 IBM Corporation

10. Business Analytics
IT benefits from cloud computing are real…
Enterprise
IBM hosted &
operated
Hosted
Private Cloud
Results from IBM cloud computing engagements
Increasing Test provisioning Weeks Minutes
speed and
Change management Months Days/hours
flexibility
Release management Weeks Minutes
Service access Administered Self-service
Standardization Complex Reuse/share
Metering/billing Fixed cost Variable cost
Reducing Server/storage utilization 10–20% 70–90%
costs Payback period Years Months
SOURCE: Based on IBM and client experience.
© 2010 IBM Corporation

11. Enterprise
Business Analytics IBM hosted &
operated
Cognos BI on IBM Cloud Hosted
Private Cloud
Enterprise
Data Center
Private
Enterprise
Cloud
IBM/3rd party
Enterprise A
Optimized Business hosted & Enterprise B Users
System operated
Hosted
Virtualization Private Cloud
Enterprise Public/
Community
Software Cloud Services
IBM Smart Business Development and Test Cloud V1.1
– Convert Compute Platform spend from CAPEX to
OPEX
– On-demand provisioning of scalable, virtualized
development and testing resources in an
automated cloud platform
– A self-service portal designed for ease of use, with
a catalog of standardized infrastructure services
(e.g. storage, server size, O/S)
– Data centers in USA and Germany
IBM Cognos BI Software
– Bring Your Own Licenses for Cloud Deployments
– Up and running only few clicks away
– Rapid provisioning an instance of an IBM supplied
pre-configured and optimized Cognos V8.4 image
with all pre-requisite middleware in minutes
– DeveloperWorks articles and book on “IBM Cognos
Analytics and Cloud Computing” with
considerations on data architecture and security
– Available IGF financing for monthly payment
options
© 2010 IBM Corporation

12. Enterprise A
Enterprise B Users
Business Analytics
Public Cloud Example Public/
Community
Cloud
Services
How IBM Steered Kraft to New Market Opportunities
Business challenge "The work we did with IBM
Kraft to go on a journey of discovery with the IBM research team, with hopes to fundamentally changed
identify what was on the minds of its Vegemite customers worldwide by analyzing our business strategy and
social media how we looked at our own
Solution brand". - Simon Talbot
IBM Global Business Services used IBM’s Corporate Brand and Reputation Analysis Kraft Australia
(COBRA) to analyze unstructured data across the Internet to provide deep insight
and root cause analysis as well as statistical tracking and advanced alerts to events
and conversations across Web 2.0 activities.
Actionable Insights
Kraft Australia found a native Australians had a very strong personal
identification for the brand
The analysis also identified numerous new recipes for an opportunities to
market Vegemite
The COBRA analysis also identified an opportunity introduce Vegemite to a
“new Autstralians” to expand the market potential
The new marketing strategy helps capitalize on customers’ loyalty to and love
for the Vegemite product
© 2010 IBM Corporation

13. Enterprise A
Enterprise B Users
Business Analytics
Public/ Optimize
IBM Cognos Consumer Insight Community
Cloud
Services
Gaining Market Insight with Voice of Customer Analysis
2 billion+ blog
Business problem
postings 30,000+ news
Web blogs, social feeds – Explosion of consumer feedback on social media has created a
media, reviews powerful new consumer influence that is out of reach of
traditional business analytics
100,000+
discussion
– Companies are actively looking for ways to pro-actively monitor
forums
and leverage social media content to establish a direct and
timely connection with the voice of the customer
– Brand managers, market analysts, competitive intelligence … all
want to correlate social media information with their internal
business data for better business outcomes
Consumer Insights solution:
– Configured for hosted or on-premise deployments
– Analyzes large amounts of cloud content for discussions of
brand, products and key topics and correlates with sentiment
– Offers sophisticated IBM Cognos Software reporting and alerting
capabilities combined with unique search-based exploratory
user interface
– Allows integration of analysis and content with on-premise
Consumer Insight applications and analytics assets
“Voice of Customer” dashboards – Many IBM patents in data discovery, manipulation, visualization
© 2010 IBM Corporation

14. Enterprise A
Enterprise B Users
Business Analytics
Public/
Public Cloud Example Community
Cloud
Services
Public Cloud: Visualization & Social Networking
Next Generation Knowledge worker is used to being ‘connected’ and to
sharing information (Blogs, Wiki, Twitter, Blackberry, Facebook, YouTube..)
Today, we’re taking the next step in reader involvement
with the launch of The New York Times Visualization Lab,
which allows readers to create compelling interactive
charts, graphs, maps and other types of graphical
presentations from data made available by Times editors.
NYTimes.com readers can comment on the
visualizations, share them with others in the form of
widgets and images, and create topic hubs where people
can collect visualizations and discuss specific subjects.
© 2010 IBM Corporation

15. Enterprise A
Enterprise B Users
Business Analytics
Public/
Community
Cloud
IBM Cognos Many Eyes Services
Leveraging the Cloud’s power for collaboration and networking
Democratizing data visualization
– Easy to use:
• Empowers all users to explore their data
• No training needed
– Fast:
• Even on first use, time to create can be measured in
seconds/minutes
• Because it’s on demand, no installation, set-up,
configuration needed
Discovering new insights through…
– Unique and interactive data visualizations
– Input from multiple perspectives
Providing convincing fact-based support for decisions
– Compelling visualizations
Available for free trial on IBM Alphaworks
On premise and Hosted Editions in the labs
© 2010 IBM Corporation