RTB Update 3 - Martinj van Der meij, Telegraph Media Group

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This document discusses an online publisher's transition to automated trading to improve performance. It notes how automated trading has increased revenue while reducing costs, with 50% of revenue now handled by only 3 people compared to a sales force of 25 previously. Certain formats like video and mobile are seeing strong growth. While automated trading has provided benefits, there are still opportunities to further optimize the process.

Tecnologia Negócios

Automated Trading: Improve performance of display

Presentation: Publisher Market
Date: Q1 2013

About us

Presentation: Publisher Market
Date: Q1 2013

Presentation: Publisher Market
Date: Q1 2013

TYPICAL ONLINE DISPLAY MEDIA ORDER PROCESS

cannibalize yourself, before
someone else will

REVENUE PER SOURCE
100%

80%

60%

40%

20%

0%
2009

2010

Automated

2011

Direct sales

2012

 More revenue

 At lower cost of sales (50%!)
AUTOMATED TRADING

 New market opportunities

 But still……

RTB Update 3 - Martinj van Der meij, Telegraph Media Group

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