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How to Master B2B Social Media Marketing

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How to Master B2B Social Media Marketing

  1. Mastering B2B Social Media
  2. I’m Brian Bodnar. I’m Kipp Halligan. Nice to meet you. Nice to meet you. @KippBodnar
  3. I’m BrianCohen. I’m Jeff Halligan. Nice to meet you. Nice to meet you. @JeffreyLCohen
  4. I’m Brian Halligan. We wrote The B2B Nice toMedia you. Social meet Book. amzn.to/b2bsm2
  5. #B2BSM
  6. Your opportunity to shine
  7. 60% of the sales cycle is over – before a buyer talks to your salesperson. 91! CORPORATE EXECUTIVE BOARD: BIT.LY/ZUB2I7
  8. B2B>B2C
  9. Relationship based sales
  10. Already have the expertise
  11. Clear customer Personas
  12. People to People
  13. Closed Millions In Sales From Online Leads ROI – 2800%!
  14. #B2BSM
  15. B2B Myths Busted
  16. “ Marketing is an asset NOT an expense. @KippBodnar ” Tweet This! #B2BSM
  17. B2B SOCIAL MEDIA IS ABOUT REACH BUILDING
  18. The Social Web Rewards Reach
  19. “ B2B companies should obsess about building reach as much or MORE than B2C companies. @JeffreyLCohen ” Tweet This! #B2BSM
  20. Social reach is the new word-of-mouth referral engine
  21. Share lots of links
  22. BITLY, 9/2011 The shelf life of a social media link is 3 hours.
  23. THE Links to company blog posts 10-4-1 Links to third- party articles Link to a company landing page RULE
  24. B2B SOCIAL MEDIA IS ABOUT SELLING
  25. “ Your goal shouldn't be to buy leads. Your goal should be to buy customers. @KippBodnar ” Tweet This! #B2BSM
  26. 73% of CEOs don’t believe marketers drive revenue. 91! FOURNAISE MARKETING GROUP: BIT.LY/PENSCQ
  27. Leads fix the problem
  28. How Social Media Leads Happen 1 Tweet Landing Page Form Lead Like Blog Landing Post CTA Page Product Landing +1 Page CTA Page
  29. Dedicated Monitoring http://www.flickr.com/photos/giara/2211500258
  30. Place CTAs Everywhere
  31. Improve and Iterate
  32. #B2BSM
  33. B2B SOCIAL MEDIA HAS CLEAR ROI
  34. “ If you can’t count it, why do it? @KippBodnar ” Tweet This! #B2BSM
  35. Math Ahead
  36. TLV-COCA = ROI (%) COCA
  37. Total Lifetime Value
  38. Cost of Customer Acquisition
  39. First- Vs. Last-Action Attribution Last-Action Attribution: Attends Buys Clicks on a Sales Call Product PPC Ad Looks at Product Page First-Action Signs Up For Reads Blog Attribution: Webinar Post User Clicks Link on Twitter
  40. 10K-3K = 233% 3K
  41. B2B SOCIAL MEDIA IS ONLY ONE PIECE
  42. “ Social media amplifies the effectiveness of offline marketing. It doesn’t replace it. @JeffreyLCohen ” Tweet This! #B2BSM
  43. Trade shows are social too
  44. GOAL: Use Social Media To Promote Offline Events
  45. 5,000 T-Shirts
  46. RESULT: 235% Increase in event tickets distributed and 95% redeemed
  47. THE BEST TIME EVER FOR MARKETERS
  48. “ Master B2B Social Media with reach, lead gen, data and integration with offline activities. @KippBodnar ” Tweet This! #B2BSM
  49. The Pot of Gold http://www.flickr.com/photos/tao_zhyn/442965594/
  50. Prove the CEO Wrong
  51. You’re the Star
  52. THANK YOU
  53. I’m Brian Halligan. We wrote The B2B Nice toMedia you. Social meet Book. amzn.to/b2bsm2

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