Class 16 of Inbound Marketing University

1. Internet Marketing Comprehensive Review Professor:Mitch Joel, Author of Six Pixels of Separation

2. “The question is whether, as a company, you can afford to have more than an advertising-jingle persona. Can you put yourself out there: say what you think in your own voice, present who you really are, show what you really care about? Do you have any genuine passion to share? Can you deal with such honesty? Such exposure? Human beings are often magnificent in this regard, while companies, frankly, tend to suck. For most large corporations, even considering these questions — and they're being forced to do so by both Internet and intranet — is about as exciting as the offer of an experimental brain transplant.” Christopher Locke – The Cluetrain Manifesto – December 2000

8. WEB 1.0 OR WEB 2.0

9. WEB 1.0 WEB 2.0 WAS IS

10. WEB 1.0 WEB 2.0 EYES HANDS

11. WAS IS BRITANNICA ONLINE WIKIPEDIA

12. WAS IS PERSONAL WEBSITES BLOGGING

13. WAS IS CMS WIKIS

14. WAS IS DIRECTORIES TAGGING

15. WAS IS STICKINESS SYNDICATION

16. WAS IS CONFERENCES UNCONFERENCES

17. WAS IS IM TWITTER

20. google reader – www.google.com/reader

21. google alerts – www.google.com/alerts

22. google – www.google.com

23. google blog search – blogsearch.google.com

24. delicious – www.delicious.com

25. twitter search – search.twitter.com

26. tweetvolume – www.tweetvolume.com

27. google trends – www.google.com/trends

28. itunes – www.apple.com/itunes

29. BENCHMARKING SUCCESS Traditional measurement Momentum Effect Viral Connectors – amount of people connected to source Community acceptance Community involvement Conversation Credibility Cash

30. DIGITAL DARWINISM

31. CREATION < DISTRIBUTION

32. CREATION > DISTRIBUTION

36. THANK YOU. mitchjoel mitch@twistimage.com “mitchjoel” @mitchjoel