Malla Latif, CEO of PortalHR.com, recently spoke at a HiringBoss event in Jakarta Indonesia about the local trends in employment, workforce conditions and talent in general. Mrs Malla highlighted how the social culture in Indonesia is shifting with social networks like Twitter, Facebook and other social media being well adopted by Indonesians. Ironically though, despite employees being high adopters of social media, organisations are generally being slow to adopt these new social behaviours. Businesses that fail to keep up with the social revolution will see their competitors taking their talent and market advantage.

1. Human Resource and
Social Media
Are We Ready for The Revolution?
1

2. HR Challenges
and Trends
2

3. In the next 10 years
59%
Retaining and rewarding the best employees
51%
Developing the next generation of corporate 52%
leaders 29% SHRM Resear
Creating a corporate culture that attracts the best 36%Future HR Challenges and T
employees to our organization 44%
Shedding Light on the Business of HR | www.sh
34%
Remaining competitive in the talent marketplace
21%
Finding employees with the increasingly 33%
Challenges Facing HR Executives
specialized skills we need 41% !"#!$%&$'$()*+$
Over the next 10 years, what do you think will be the three bigge
challenges facing HR executives at your organization?
Creating smooth and efficient HR processes that 20% !"#"$%&$'$(,-+$
Retaining and rewarding the best employees
ensure a good employee experience 17% Survey Report, Nov 2012 (!"
Developing the next generation of (#"
corporate leaders #'"
Finding the right employees in the right markets 15% Creating a corporate culture that attracts %)"
the best employees to our organization $$"
where we do business around the world 33% Remaining competitive in the talent %$"
marketplace #!"
Creating an employee-centric, service-oriented 13% Finding employees with the increasingly
specialized skills we need
%%"
$!"
HR organization 12% Creating smooth and efficient HR processes #*"
that ensure a good employee experience !&"
Breaking down cultural barriers that make it 11% Finding the right employees in the right
markets where we do global business
!("
%%"
difficult to create a truly global company 24% Creating an employee-centric, service- !%"
oriented HR organization !#"
Breaking down cultural barriers that make it
6% difficult to create a truly global company
!!"
#$"
Other #*!#+,-
1% Other
!"
)" #*!*+,-
Note: Percentages do not total 100% due to multiple response options. Respondent
asked to select up to three options.
Investment Challenges Facing Organizations
3

4. •Retaining and Rewarding
•Developing Next Leader
•Attracting New Talent
4

5. What Era
Do
We Live In
Now??
5

6. “In 2020, Gen Y will make up an estimated 36% of world workforce,
replacing Baby Boomers which will only represent 16% “
6
6

7. Welcome
to
Digital
World
7
7

8. ..Connecting
Everywhere, 24/7
8

9. The World is Spinning So Fast....
9

10. How about
Indonesia?
10

11. Composition of
Indonesian Workforce
11
11

12. 12
12

13. Global Competitiveness
Report 2012: Indonesia
... Because the country has entered the efficiency-driven stage of
development, its competitiveness increasingly depends on more
complex elements, which should be addressed on a priority basis. In
this context, addressing the many rigidities (134th) and inefficiencies
of the labor market (70th) would allow for a smoother transition of
the labor force to more productive sectors of the economy.
Additional productivity gains could be reaped by boosting
technological readiness (85th), which remains low, with the country
exhibiting only a slow and limited adoption of ICT.
13

14. OCT!
2012! INDONESIA!
248,645,000! 51%! 49%!
TOTAL POPULATION! URBAN! RURAL!
55,000,000! 22%!
INTERNET USERS! INTERNET PENETRATION!
43,814,560! 18%!
USERS ON TOP SOCIAL NETWORK! SOCIAL NETWORKING PENETRATION!
269,989,000! 109%!
MOBILE SUBSCRIBERS! MOBILE PENETRATION!
Social Media Continue
to Grow
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
86!
URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)!
14

15. OCT!
2012! INTERNET PENETRATION!
83%!
79%! 78%!
75%!
69%! 68%!
61%!
53%!
GLOBAL!
40%!
36%!
AVERAGE!
34%!
32%!
29%!
27%!
22%!
19%!
17%! 16%!
15%!
12%! 11%!
10%!
8%!
3%!
1%!
BRUNEI!
SINGAPORE!
HONG KONG!
MACAO!
THAILAND!
JAPAN!
VIETNAM!
PHILIPPINES!
BHUTAN!
SRI LANKA!
MONGOLIA!
LAOS!
BANGLADESH!
TAIWAN!
PAKISTAN!
ASIA!
MALAYSIA!
CHINA!
MALDIVES!
NEPAL!
S KOREA!
CAMBODIA!
INDIA!
MYANMAR!
INDONESIA!
COMPILED BY @WEARESOCIALSG. SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY!
15!
OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE!
15

16. OCT!
2012! MOBILE PENETRATION!
234%!
214%!
147%!
140%! 139%!
130%!
124%!
118%! 117%! GLOBAL!
110%! 109%! 106%!
100%!
AVERAGE!
94%! 93%!
88%!
83%! 82%!
78%! 78%!
70%!
63%! 62%!
45%!
5%!
NEPAL!
MACAO!
HONG KONG!
SINGAPORE!
MALDIVES!
BRUNEI!
THAILAND!
S KOREA!
PHILIPPINES!
BANGLADESH!
TAIWAN!
JAPAN!
CHINA!
BHUTAN!
CAMBODIA!
PAKISTAN!
INDIA!
MYANMAR!
LAOS!
INDONESIA!
VIETNAM!
SRI LANKA!
MONGOLIA!
ASIA!
MALAYSIA!
COMPILED BY @WEARESOCIALSG. SOURCES: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (2012); ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012); BUDDE.COM (SEP 2012); MINISTRY!
61!
OF INFORMATION & COMMUNICATIONS (BHUTAN) (JUN 2012); THE COMMUNICATIONS AUTHORITY OF THE MALDIVES (JUN 2012); MINISTRY OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR) (FEB 2012)!
16

17. SEP!
2012! FACEBOOK vs. TWITTER IN ASIA!
80%!
77%!
72%!
69%!
67%!
61%!
59%! 58%! 57%!
41%!
35%!
32%!
29%!
27%! 26%!
25%!
21%! 22%!
20%!
16%!
9%!
6%!
INDONESIA! PHILIPPINES! MALAYSIA! VIETNAM! TAIWAN! THAILAND! HONG KONG! INDIA! SINGAPORE! S KOREA! JAPAN!
INTERNET USERS WHO HAVE USED FACEBOOK IN THE PAST MONTH INTERNET USERS WHO HAVE USED TWITTER IN THE PAST MONTH SOURCE: GLOBAL WEB INDEX WAVE 7 (SEP 2012)! 49!
17

18. !"
#$%&'(
)*+&'
!
"#$
%&&'()'*+,
$$$-.*/)!012-(*3 18
18

19. HR
Initiatives
Best Practices
19

20. New HR Competency!
20

21. 21

22. Employee Branding
Collaboration & Comm
IMPACT
Talent Recruiting
of
Assesing Online Record
Professional Development
Social
Employee Engagement
Media
Manpower Employer Perspectives
Driving Innovation on Social Networking, 2009
Alumni Relations
22

23. Create creative ways to introduce
your company
and attract candidates
And creating new ways to attract and screen applicants
23

24. emphasis on
GenY work
values: timely
feedback,
mobile tech,
& CSR
24

25. Attract & Engage
Candidate
Talent Recruiting
25
25

26. Employee Branding
26

27. About Us
27

28. The Merger
the combination of more than 5 years experiences in
publicizing Indonesian people management issues
&
“the first and the only one...”
28

29. The New PortalHR
to be the top of mind of people
development and management
references
the largest community of
human resources Indonesia
to be the trend center of people
management practice in Ind
29

30. WHAT DO WE HAVE NOW
• Average of 50,000 unique visitors (equal to more than 250.000 different users)
accessing monthly
• 35,000 clean database of combine HR and Business practitioners
• More than 7000 articles (knowledge center)
• and still counting ...
automatically we became :
The biggest HR online community in Indonesia
30

31. Product & Service Range
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*+,&'-%./0%1%2&' ?@2;%A'"#04#%&' D#G2"4G'655/&'
(%)4#62&'
(34$%565%2/&' !%2BC<6B"#&' 4H6G'655/&'
(%)<6/$'
768694#%&' D//%//E%#$' :I%<@B;%'
:;%#$'' F#04#%' ?%62<3'
Current Member launch : launch :
Benefit Q3 2012 Q2 2013
31

32. OUR BUSINESSES
The first, only and most comprehensive people management online
media in Indonesia
To be the trend setter of People Management Practices in Ind
To partnering HR in making Digital world understable and assiting in
creating positive value for its stakeholders
Providing a cutting-edge creative solution
32

33. Free your Ideas..
33

34. @mallalatif
@PortalHR
Thank You..
34