Lightning Round Slides: CPR Messages

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Slides that were used to facilitate a discussion on CPR messages at Emergency Cardiovascular Care Update, 2010. I recommend the book, Made to Stick.

Educação Saúde e medicina Tecnologia

Mark Twain once observed,
“ A lie can get halfway around the world before
the truth can even get its boots on.”
His observation rings true: Urban
legends, conspiracy theories, and bogus public-
health scares circulate effortlessly. Meanwhile,
people with important ideas—businessmen,
educators, politicians, journalists, and others—
struggle to make their ideas “stick.”

Who here has not
dealt with the cough
CPR message?

Cardiac arrest strikes 250,000 times each year…

80% of cardiac arrests occur in and around the
home…

Bystander CPR is performed in less than 1/3 of
persons who have cardiac arrest…

Cardiovascular disease is the #1 killer…

When CPR is performed correctly…

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Lightning Round Slides: CPR Messages

1. LIGHTNING ROUND CPR MESSAGES THAT WORK

2. Mark Twain once observed, “ A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public- health scares circulate effortlessly. Meanwhile, people with important ideas—businessmen, educators, politicians, journalists, and others— struggle to make their ideas “stick.”

3. Who here has not dealt with the cough CPR message?

4. YOUR CPR MESSAGE

6. RESIST THE TEMPTATION!

7. PUT A NAME ON…

8. You get two letters…

10. No talking heads… Please!

11. When we look at examples…

12. Cardiac arrest strikes 250,000 times each year… 80% of cardiac arrests occur in and around the home… Bystander CPR is performed in less than 1/3 of persons who have cardiac arrest… Cardiovascular disease is the #1 killer… When CPR is performed correctly…

13.

14.

15.

16.

17.

18.

19. http://www.madetostick.com/

Lightning Round Slides: CPR Messages

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