Is it time to do a redesign of your homepage? You might consider how you can make a redesign of your homepage so you can generate more leads than you do now. There are a lot of critical elements you need to incorporate into your homepage. You need to tell your customers about their benefits from buying your product. But most of the people on the internet will only spend up to 10 second on a homepage before going to another page. So you will have a very simple and clean design.

2. 10 seconds
You need to tell your customers about their benefitsfrom buying your
product.
But most of the people on the internet will only spend up to 10
second on a homepage before going to another page.
So you will have to create a very simple and clean design.

3. Make a
Goal
Don’t make a homepage without a
goal. Do you want to sell
something? Or do you want people
to sign up for your newsletter?
I think around 80 percent of all the
homepage I have seen don’t have
any call to action.
What is the benefit for them to buy
your product? What are the
features of the product?
Remember you don’t have a long
time to persuade your customer.

4. What is your
keyword
Remember your audience is people – so don’t write for the
SEO. But don’t forget the SEO either. So before writing your text – I would
write my main keyword down on a piece of paper.
Remember to use this keyword in your headline, subtext, image tag… But
remember to let the text flow. Don’t overuse the word.
When I do a page I would have a main keyword but also a second keyword. So
the main keyword could be “used car” but the second one could be “exclusive
used cars”
But I will use maximum 2 keywords or keywords phrases on a page.

5. Do people
trust you?
Maybe the people who have found your site don’t know your company and they
don’t know your product – so how can they trust you?
Well – remember to tell them that – “you are not alone”. Maybe
12.000 people have bought the product the last 5 years. Tell them.
Write down your physical address.
It will show your customers that you are serious.

6. No standard pictures
Never use standard pictures. We all
hate standard office pictures (well
most of us).
Show the real faces of the
people working in your company. Get
an accept from some of your
customers and take pictures of them.
This will tell your potential customer
that you are a real and they can trust
your website.

7. Your company is your
design
If people don’t know you or your
company – they will only know you
from the website.
So if you made a cluttered website
people will think that your business
is messy. Can you really manage
your products?

8. Homepage as the
landing page?
You should always use a specific page as the
landing page – and not the homepage.
But your homepage is your front door, so
no matter what you do a lot of people will meet
your company on your homepage.

9. 13 critical elements every
homepage
must have
1. Headline
2. Sub-headline
3. Benefits
4. Primary Calls-to-Action
5. Features
6. Customer Proof
7. Success Indicators
8. Navigation
9. Supporting image
10. Content offer
11. Resources
12. Secondary calls –to-action
13. Social network buttons

10. Read much more at
www.SeoCustomer.com
SEO
SEM
Social Media Traffic
Link Building