The document provides an overview of the state of the domain name industry in India as of October 2016. It analyzes key aspects of the industry including macroeconomic factors, the landscape of players, solutions available, and regional penetration. The objective is to give a detailed picture of the growing yet integral internet domain industry in India.

1. STATE OF
THE DOMAIN NAME INDUSTRY
IN INDIA
October 2016

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Research Scope & Methodology
Macro Factors for Domain Name Industry in India
Domain Name Industry Landscape in India
Domain Name Solutions

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A HEALTHY MIX OF EXPERT DISCUSSIONS &
DETAILED RESEARCH TO DECODE DOMAIN
NAME INDUSTRY IN INDIAIntroduction
The report is a first of its kind state-of-the art study about the current domain name industry landscape in India.
It covers all the key aspects constituting the domain name industry in the country.
Key Industry
Drivers
Industry size
and growth
Customer
preferences
Key Industry
Players
Domain Name
Solutions
The report’s objective is to provide a detailed overview of Indian domain name industry – one of the most integral elements of
growing internet ecosystem in the country.
Regional
Penetration

4. www.zinnov.com Sources: Malone Media Group,’ Brief History of the Internet - Internet Society, ICANN, ccwhois, IANA, CNET, Press Releases
Notes: 1. Refers to country-level top-level domain such as .in, .us, .uk, etc. 2. IDN ccTLD refer to country-level domain extension in non-latin languages.

5. www.zinnov.com Sources: Economic Intelligence Unit, OECD, country statistical agencies , Zinnov Analysis

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Sources: World bank, NASSCOM, Business Standard, GSMA Intelligence, CISCO Report “Visual Networking Index Global IP Traffic Forecast, 2015-2020”, Times of India, Indian Express,
Moneycontrol, Gadget 360 (NDTV), Department of Economic & Social Affairs (United Nations), Ministry of telecom and communications, Population Pyramid, Zinnov Analysis on SMBs,
MakeinIndia, Octaneresearch, DIPP, Gartner

7. www.zinnov.com Sources: Zinnov Analysis

8. www.zinnov.com Sources: Verisign Quarterly Reports (global domain name count), ICANN, NIXI, Domain Tools, Zinnov Analysis

9. www.zinnov.com Sources: Internetlivestats, Registrarowl, Zinnov Analysis

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Notes: 1. . New TLDs for India include .xyz, .online, .top, .club, .website, .ooo, .space, .site, .tech, etc.. 2. Others include TLDs such as edu, nic, us, live, etc. 3. Insights from 200 Pan-India SMB
surveys
Sources: DomainTools, Industry Interactions with NIXI, Afilias, etc., Verisign Quarterly Reports, Dataquest, nTLDStats, Zinnov Analysis from 200 SMB pan-India surveys

11. www.zinnov.com Sources: Survey by Ministry of Micro, Small and Medium Enterprises, Government of India, TRAI, Zinnov Analysis
STATES WITH HIGH PENETRATION OF INTERNET USERS INDICATE A
HIGHER DOMAIN NAME ADOPTION
TLD Split – by Region
(%, 2016E)
Regional Domain Name Penetration
31%
33%
29% 7%
South
EastWest
North

12. www.zinnov.com Sources: Zinnov Analysis from 200 pan-India SMB surveys

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Notes: 1. Represents the service distribution of the overall domain name market on the basis of analysis of 1.56 million domain names in India. 2. Excludes the cases where domain name could
not be resolved into any of these services. 3. About 27% of domains could not be resolved or incurred some errors such as server error or website coding error.
Sources: Zinnov Analysis on attached services

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Notes: 1. Only 25% of total websites are currently using any CMS applications.
Sources: Zinnov Analysis on attached services

15. www.zinnov.com Sources: Zinnov Analysis on attached services
Notes: 1. Third party email services penetration is about 2-3% of total domain name count in India

16. www.zinnov.com Sources: Zinnov Analysis on attached services

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4.9
mn
Total domain name
count in India as on
June-2016.
Remains the most
used TLD with 56% of
market share.
Of domain names
bought are used as
websites.
CAGR for Indian domain
name industry in last 3
years (June 2013-2016).
SMBs have preferred
buying a .com over
other TLDs owing to
TRUST & PROFESSIONAL
image.
Of websites use .com,
followed by .in which is
used for ~38% of
websites.
~53%
79%
11.9%
>40%
.com
INDIAN DOMAIN
NAME
INDUSTRY
LANDSCAPE
WITNESSED
DOUBLE DIGIT
GROWTH IN
RECENT PAST

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