If you're looking for ways to inspire your team and yourself, take a look at this presentation by Hellocomputer copywriter Jean-Pierre Le Riche on how to brainstorm creative ideas, how to fake creativity until you make it, and how to use the everyday world and the things around you to draw inspiration and get those creative juices flowing.
Credit: Jean-Pierre Le Riche
Twitter: @jpleriche
3. If you can come up with a Cannes winning idea on the first go, well good for
you. But for the rest of us mere mortals it’s a process. Bad idea, bad idea,
better idea.
This isn’t your one shot at impressing someone. Don’t hate the process, it’s the
only way we’re going to get anywhere.
9. Not every idea is going to be a good one. Sometimes they’re gold and
sometimes they’re not. And it’s ok. Don’t beat yourself up too much, the highs
are worth the lows.
14. When in doubt.
WWMD?
An advertising-only diet makes Jack a very dull boy. Get a hobby or interest
outside of advertising that stimulates you. What you put it is what you get out,
so if you’re only looking at other ads you’re going to make ads that look like
other ads.
16. Anything. Everything. If it seems cool or made you look twice, steal it. Get a
folder on your laptop, smartphone or some scribbles in a notebook. Ideas are
different combinations of all the things we’ve seen.
18. Our brains think they’re super smart. “We’ve seen this a hundred times so
there’s nothing new here.” Train your brain to notice things for the first time
again. Change your route to work. Break your habits. Pick a color every day
and notice every time you spot it.
20. The brief is a good place to start. Don’t assume anything. Find out everything.
What’s special? What’s not? What don’t people know? What does everybody
know?
22. Get down a basic version of an idea that works. You can do that. It shifts your
thinking from, “Oh sh!t, we’ve got nothing!” to “How can we make it better?”
Stressing yourself out isn’t going to help.
24. Grab some post its and write down everything you know about the product and
the brief for 5 min. The goal is move past the obvious assumptions first, then
get into the interesting insights.
26. For 2 minutes write down every idea you can think of, one after the other.
Quantity over quality. You’ll be surprised of what you think of when you’re not
trying hard to think.
27. 10 QUESTIONS TO GET
OFF THE GROUND
(paired with unrelated pictures off the internet)
38. Pick celebs or characters from your fav shows – if they were solving the
problem, how would they do it? Stop thinking like you would and blow it out the
water.