Content Quality Checklist - 17 Points to improve your content. By Heidi Cohen of Actionable Marketing Guide

1. Photo:
h'p://www.flickr.com/photos/jillclardy/2523850043/

2. Content Quality:
The Essential Checklist
Here are 17 elements each piece of content needs:
 Is customer-centric.
 Helps and/or entertains people.
 Provides useful and unique information.
 Is produced on a regular basis.
 Speaks your customers’ language.
 Markets without promotion.
 Includes the keywords your audience searches on.
 Adds an emotional component.
 Incorporates your brand in a way that distinguishes
your business.
Source:
h*p://HeidiCohen.com/?p=21536
©
2014
–
Heidi
Cohen
–
AcFonable
MarkeFng
Guide

3. Content Quality Checklist
(Continued)








Uses a mix of media.
Is contextually relevant.
Implies trust.
Can appear across different social media platforms.
Lacks grammatical and/or spelling mistakes.
Facilitates consumption.
Is actionable.
Involves resource investment.
For the full details, please check: http://heidicohen.com/?p=21536
Source:
h*p://HeidiCohen.com/?p=21536
©
2014
–
Heidi
Cohen
–
AcFonable
MarkeFng
Guide

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Source:
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©
2014
–
Heidi
Cohen
–
AcFonable
MarkeFng
Guide