Con questa presentazione Roberto Ascione, CEO di Healthware International, ha offerto una ampia overview di come il digitale sta impattando su tutti gli aspetti che caratterizzano il mercato farmaceutico e di come, conseguentemente, stanno cambiando le abitudini dei diversi player al pubblico del Web Marketing Festival

1. BUILDING
A DIGITAL
HEALTH
FUTURE
Roberto Ascione | CEO Healthware
@RobertoAscione | @healthware_intl
#WMF18

2. Serial entrepreneur &
investor, Italian.
Passionate for
medicine, computer
science and human-
technology interactions.
CEO, Healthware Group
Chairman Frontiers
Health

3. © 2018 Healthware. All rights reserved. Confidential and proprietary
Next-gen health
consultancy
Healthware works at the intersection of
industry digital transformation and digital
health by providing a novel, integrated
solution to existing and emerging
stakeholders combining strategy,
marketing communications, technology
capabilities with innovation consultancy
and a vertical venture incubator
Strategy &
Marketing
Agency,
Tech-First
Innovation
Consultancy
& Network
Venture
Incubator
© 2018 Healthware. All rights reserved. Confidential and proprietary

4. © 2018 Healthware. All rights reserved. Confidential and proprietary
The Largest, Most Respected,
Independent Player In the Industry
150+
brands currently
represented
800+
in-house associates
across eight offices
50+
life science
clients
5 times in 6 years
agency of the year by
Med Ad News, MM&M and PM360
Top 20
Global Experience
creative healthcare
communications agencies
worldwide

5. Digital is now
part of the
fabric of life
itself
© 2017 Healthware. All rights reserved. Confidential and proprietary

6. Crowd is the
new self
© 2017 Healthware. All rights reserved. Confidential and proprietary

7. Sell-Sumers
We’re all selling something
© 2017 Healthware. All rights reserved. Confidential and proprietary

8. Open APIs allow access to our digital footprint
© 2017 Healthware. All rights reserved. Confidential and proprietary

9. Integration of technology continues,
shifting from mobile to wearable
computing and beyond
© 2017 Healthware. All rights reserved. Confidential and proprietary

10. We are collecting
unprecedented
amount of
biometric data
© 2017 Healthware. All rights reserved. Confidential and proprietary

11. Consumerization of health has arrived to our
smartphones, quickly evolving in the future
personal health platforms
© 2017 Healthware. All rights reserved. Confidential and proprietary

12. © 2016 Healthware. All rights reserved. Confidential and proprietary. healthware
■
Artificial
Intelligence-Omics
© 2017 Healthware. All rights reserved. Confidential and proprietary

13. Funding is fueling
innovation across the
board in medicine,
infrastructure and
consumer-driven
health

14. RADICALLY
TRANSFORMING
SCENARIO
© 2017 Healthware. All rights reserved. Confidential and proprietary

15. © 2016 Healthware. All rights reserved. Confidential and proprietary

16. © 2016 Healthware. All rights reserved. Confidential and proprietary

17. Our health is
influenced by a
number of factors
including many non-
biological, where
digital technology
has a unique impact
Income and
social status
Physical
Environment
Education
Health
Services
Social Support
Networks
Health
Adapted from WHO “The determinants of health” http://www.who.int/hia/evidence/doh/en/
© 2017 Healthware. All rights reserved. Confidential and proprietary
Technology
Genetics

18. Start-ups is where healthcare innovates

19. Genetics
Income and
social status
Physical
Environment
Education
Health
Services
Social Support
Networks
Health

20. AliveCor Kardia Mobile ECG Hatch Baby Rest Smart Night Light Kinsa Smart Thermometer
Quell Wearable Pain Relief QardioArm Wireless Blood Pressure Monitor SunSprite Wearable Light Tracker
Wellness tracking devices are evolving in
predictive digital biomarkers

21. Engineering new
feedback loops via
medical wearable
computing
© 2017 Healthware. All rights reserved. Confidential and proprietary

22. Do It Yourself Diagnosis
© 2017 Healthware. All rights reserved. Confidential and proprietary

23. New breed of health insurance thrives leveraging
technology, data and design
© 2016 Healthware. All rights reserved. Confidential and proprietary

24. Disappearing interfaces driving digital health integration

25. Digital Therapeutics (DTx)
Software (only or primarily) interventions
able to provide a positive, clinically
measurable effect, which is scientifically
validated
Mental Health & Neurology
Rehabilitation
Diabetes & Hypertension

26. Akili, a mobile
game, is proving
effective to assess
and treat various
cognitive disorders
including ADHD

27. AMICOMED is a
mobile service
designed to provide
BP management via
algorithm-driven
individual lifestyle
changes
© 2017 Healthware. All rights reserved. Confidential and proprietary

28. Consumers and HCP are joining digital health
platforms
Social engagement with
preferred HCP, access to
tele-visit and counseling
Biometric data driven
experience and personal
health data management
Access to digital therapy
and digital interventions

29. WHERE IS THIS
ALL GOING?
© 2017 Healthware. All rights reserved. Confidential and proprietary

30. Acute
Observational
One to One
Retrospective
Fragmented
Total paradigm shift
Preventive
Data Driven
Crowdsourced
Predictive
Integrated
© 2017 Healthware. All rights reserved. Confidential and proprietary

31. HOW TO PLAY?
© 2017 Healthware. All rights reserved. Confidential and proprietary

32. New Needs
More
Complexity
Opportunities
to Engage
Processes &
Tools
Innovation
© 2017 Healthware. All rights reserved. Confidential and proprietary

33. FINAL THOUGHTS
© 2017 Healthware. All rights reserved. Confidential and proprietary

34. EVERYTHING THAT
CAN BE DIGITAL
WILL BE
© 2017 Healthware. All rights reserved. Confidential and proprietary

35. HEALTHCARE
[DIGITAL]
TRANSFORMATION
© 2017 Healthware. All rights reserved. Confidential and proprietary

37. © 2016 Healthware. All rights reserved. Confidential and proprietary

38. www.frontiershealth.co
#fh18 @FrontiersHealth
Join us in Berlin on November 15-16, 2018
EXCLUSIVE PROMO CODE: FH20WMF

39. Intersection of
Healthcare &
Technology.
Profoundly
Human.
© 2017 Healthware. All rights reserved. Confidential and proprietary

40. @healthware_intl | @healthware_ita
linkedin.com/company/healthware-international
facebook.com/healthwareintl
instagram.com/healthware_intl
www.healthwareinternational.com
© 2018 Healthware. All rights reserved. Confidential and proprietary
Grazie!