The Fan Rewards Month program from September 5-29 aims to increase ticket sales and attendance at the end of the Padres season by offering rewards and experiences to fans. These include ticket upgrades, opportunities to participate in on-field activities, concession discounts, and giveaways provided in partnership with corporate sponsors. Marketing efforts will promote the program through video board messages, social media, and personal interactions at the games.

1. FAN REWARDS MONTH
SEPTEMBER 5th – 29TH
2016

2. PROGRAM OVERVIEW
• Fan Rewards Month is a Padres marketing
initiative that takes place at the end of each
season to show appreciation towards our Padres
fans. The program will run from September 5th to
September 29th, which will total 17 home games.
The program has various promotions,
experiences, and upgrades for fans to experience.
The purpose is to encourage fans to buy tickets
for the final month of the season as well as future
games through a fun and rewarding environment.

3. OBJECTIVES
• Increase ticket sales
• Drive attendance
• Create a fun and rewarding
experience for the remainder of
the season for all fans
• Show appreciation and give back
to Padres fans

4. TICKET UPGRADES
• 330 Field Level Tickets (30 tickets per game for 10
games)
• 80 Hideaway Tickets (8 per game for 10 games)
• 68 Estrellas Landing Tickets (4 per game for 13 games)
• 24 Foul Pole Suite (12 per game for 2 games)
• 24 Tower Loft Suite Tickets (12 per game for 2 games)
• 24 Down the Line (12 per game for 2 games)
• 80 T-Mobile Homerun Deck Tickets
• 4-6 Home Plate Box Tickets
• Total Upgrade Number: 636

5. MARKETING EXPERIENCES
• 102 Fans on the Field for Batting Practice (6 fans per
game for 17 games)
• 4 Play Ball Kids
• 4 Honorary Bell Ringers
• 4 Game Ball Deliveries
• 3 Ceremonial First Pitches
• 10 On Set with Social Hour (2 fans each time = 20 fans
total)
• 5 Broadcast Booth visits (2-4 fans each visit)

6. MARKETING REWARDS
• 40 Parking Surprises with Pad
Squad (18 Lexus Lot & 22
Tailgate Lot)
• 20 Concession Interventions
with Pad Squad and Friar
• 5 Autographed Baseballs given
to a lucky kid in the stands
with Pad Squad

7. REWARDS AND GIVEAWAYS
• 325 Vouchers Passed Out
– 50 Golf Event Voucher
– 25 Opening Day 2017 Voucher
– 150 Discount to Team Store Voucher
– 100 Vouchers for Prize Center at Compadres
• 200 Giveaways Offered for the MLB Ball Park
Check-In Offer
• 4 Beerfest Packages
• 4 Fiesta in the Park Packages

8. CORPORATE PARTNERS GIVEAWAYS
• 10 Sony Cameras: 1 per
game during the last 2
home stands Sept 19-
Sept 27 (Members Only)
• Ten Free One Night Stays
at the Omni (Member of
the Game)
• Meet & Greet with
Players for members
only
• 10 Sony Headphones: 1
per game during the
last 2 home stands
Sept 19-Sept 27
• 2 $100 vouchers for
Southwest Airlines
(Member only)

9. SCHEDULE OVERVIEW
First Home Stand (9/5-9/11) Second Home Stand (9/19-9/29)

10. PROMOTION
• Fan Rewards Month was promotion/awareness:
– Video Board
• Sony and Omni Giveaways shown on the Video Board
– Social Media
• Post from Pad Squad Instagram, Padres Instagram, Facebook and
Twitter accounts to remind fans about upcoming Fan Rewards
Month days
• Post photos from @ThePadSquad Instagram account during every
game with different Fan Rewards Experiences
• Be sure to recognize partners on Social Media for their
participation (i.e. Sony, Omni, Southwest)
– Personal Interaction
• Give away different experiences, upgrades, and vouchers in front
of fans to promote Fan Rewards Month as a personal interaction

11. THANK YOU