Measuring Email Marketing Effectiveness During Economic Downturn

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HP2009

Negócios Tecnologia

Measuring the effectiveness of your e-mail programmes Luke Griffiths – Account Director e-Dialog Client Knowledge Day 28 th January 2009

Overview ,[object Object],[object Object],[object Object],[object Object]

Times are tough…and getting tougher ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

When the going gets tough…. ,[object Object],[object Object],[object Object],*Marketing Sherpa Special Report: Marketing During a Downturn ,[object Object],[object Object]

Cuts have started…. ,[object Object],[object Object],[object Object],[object Object],[object Object],*Marketing Sherpa Special Report: Marketing During a Downturn

This is what you are up against ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],*Marketing Sherpa Special Report: Marketing During a Downturn

[object Object],[object Object],[object Object],Let your numbers do the talking….

Email Effectiveness Check List… ,[object Object],[object Object],[object Object],[object Object],[object Object],Five questions to ask before someone else does…

Success not defined by just revenue… ,[object Object],… key is for you to define what success looks like ,[object Object],[object Object],[object Object]

What else is needed…? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Measuring the health of your email database ,[object Object],LTV Unsubscribe Inactive Customers New Customers Channel Migration Total Active Customers Reactivating Customers

Responding to measurement ,[object Object],[object Object],[object Object],[object Object],[object Object]

Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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