Growth Tribe Academy: Growth Hacking 101 Handbook
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Growth Hackers have ushered in a new era of data and product-driven growth. Growth Hackers are a mix of product, data and marketing. Growth Hacking is a skillset and a mindset. Growth Hackers are in high demand by employers but in low supply. Growth Hacking is a skill of the future.
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Growth Tribe Academy: Growth Hacking 101 Handbook
- 1. Growth Hacking 45min Power Session Nobody cares about your product or website..
- 2. Join Us!
- 3. 3 Month Academy growthtri.be/academy 2 Day Crash Course growthtri.be/crashcourse
- 4. Startups Students 3-month full-time growth hacking academy 3-month full-time growth hacking academy
- 9. Adult Education Startups Students Corporates 3-month full-time growth hacking academy 3-month full-time growth hacking academy Crash-courses Consulting and Academies
- 11. The Brain Of A “Growth Hacker” Place your screenshot here
- 12. Takeru Kobayashi
- 13. Takeru Kobayashi
- 14. “ If you’re growing a company today you better learn to eat hot dogs fast...
- 15. Udemy
- 16. Paypal Source: ReferralCandy 100k users in the first month! 7-10% daily growth >> 100 million members 1 million march 2000 >> 5 million summer 2000 $10 $10 $10 $10
- 17. Paypal
- 18. Famous examples
- 19. What do these have in common? Creative or Sneaky More than just marketing OPN (Other People’s Network)
- 20. Why is Growth Hacking Taking Over The World? Place your screenshot here
- 21. Why is Growth Hacking Important? 1. Traditional marketing channels are expensive and saturated
- 23. Why is Growth Hacking Important? 1. Traditional marketing channels are expensive and saturated 2. Most projects focus heavily on product, but the real challenge is with distribution
- 24. Startups don’t fail because they lack a product; they fail because they lack customers and a profitable business model. - Steve Blank “Startups focus too much on building product with limited attention to customer interaction, usability, and marketing. This is also a big fail." - Dave McClure "Poor distribution—not product—is the number one cause of failure. " - Peter Thiel
- 25. 250-3000 Ads per day
- 27. 110 million developers and growing..
- 28. Why is Growth Hacking Important? 1. Traditional marketing channels are expensive and saturated 2. Most projects focus heavily on product, but the real challenge is with distribution 3. Don’t worry...New channels are popping up very rapidly.
- 31. Why is Growth Hacking Important? 1. Traditional marketing channels are expensive and saturated 2. Most projects focus heavily on product, but the real challenge is with distribution 3. Don’t worry...New channels are popping up very rapidly. 4. Acquiring is easy!! Activation and Retention are frikkin’ hard
- 32. ouch
- 36. Why is Growth Hacking Important? 1. Traditional marketing channels are expensive and saturated 2. Most projects focus heavily on product, but the real challenge is with distribution 3. Don’t worry...New channels are popping up very rapidly 4. Acquiring is easy!! Activation and Retention are frikkin’ hard 5. Available Data = It’s all about ROI >> Remove waste
- 39. Why is Growth Hacking Important? 1. Traditional marketing channels are expensive and saturated 2. Most projects focus heavily on product, but the real challenge is with distribution 3. New channels are popping up very rapidly 4. Acquiring is easy!! Activation and Retention are frikkin’ hard 5. It’s all about ROI >> Remove waste 6. It’s not about the tips and tricks. You need a process
- 42. Read This! Lean Analytics
- 43. OMTM Pirate Metrics Flowchart Ideate Idea backlog OMTM(s) Hard + Soft data Copy others + Go crazy Systemize or Productize the GROWTH process Experiment Doc Time boxing Design Test Minimum Viable Experiment P.I.E.S or B.R.A.S.S. Rank Prioritization Framework Cross-skilled teams Agile Scrum Execute! Get It Done!!! Learnings Analyze Hard and Soft Data Thanks Brian Balfour
- 44. Awareness Ideate Idea backlog Rank Prioritization Framework Design Test Minimum Viable Experiment Execute! Get It Done!!! Analyze Hard and Soft Data
- 45. Speed = WIN!
- 46. Speed = WIN! Growth Hack
- 47. So WTF is Growth “Hacking”? Place your screenshot here
- 48. ““Growth hacking is generally a small data-driven and technical group tasked with figuring out how to scale the business.” -Some guy on the internet
- 49. Creative Marketing What Is Growth Hacking? Coding + Automation Behavioural Psychology Data + Testing Lean Marketing Technical Marketing UX improvement Conversion Rate Optimization Inspiration: @clarabuchanan GROWTH HACKING
- 50. Creative Marketing What Is Growth Hacking? Coding + Automation UX improvement Conversion Rate Optimization
- 51. “Most big successes have a little bit of evil in them” - Alistair Croll
- 52. ETHICS GAMESmart or Sneaky?
- 53. Smart “Cheeky, acceptable… Achieving a goal with limited resources, not harming anyone, bending the rules… but not too much.”
- 54. Sneaky “Unethical, harmful, sleazy, suspicious, something I wouldn’t be proud telling my kids about.”
- 55. Nailing the supply side of a marketplace
- 56. What to do with 100 million emails?
- 59. V2
- 60. Can you cancel my order?
- 61. Can you cancel my order?
- 62. “Most big successes have a little bit of evil in them” - Alistair Croll
- 63. Creative Marketing What Is Growth Hacking? Coding + Automation Technical Marketing Conversion Rate Optimization
- 64. Skills
- 66. Blockspring Playbook Infinite Leads :D blockspring Clearbit API Email Hunter API
- 67. “How to come up with these tricks?
- 68. Creative Marketing What Is Growth Hacking? Coding + Automation Data + Testing Lean Marketing Technical Marketing Inspiration: @clarabuchanan
- 70. Hard data - Conversion Funnels Are people signing up? Are people being activated?
- 71. Hard data - Retention Charts Are users coming back? What is the impact of our efforts on retained users?
- 72. Hard data - Regression Analysis What is our CLTV per segment? Constant = 105€ Big businesses are worth +160€ Consumer segment is worth -90€ Customer from Delft is worth +10€
- 73. Hard data - Behavioural Segmenting What behavioural segments are more valuable? Can we predict their behaviour? ID R F M RFM 40133 5 3 2 532 40135 5 4 3 543 40136 5 3 4 534 40139 5 4 4 544 40141 5 4 5 545 40142 5 4 1 541 40143 5 5 3 553 40145 5 1 3 513 40147 5 4 4 544 40149 5 4 1 541 40151 5 1 2 512 40152 5 1 5 515 Recency, Frequency, Monetary
- 74. Creative Marketing What Is Growth Hacking? Coding + Automation Data + Testing Lean Marketing Technical Marketing Behavioural Psychology UX improvement Inspiration: @clarabuchanan
- 75. Soft data why?
- 77. Creative Marketing What Is Growth Hacking? Coding + Automation Behavioural Psychology Data + Testing Lean Marketing Technical Marketing UX improvement Conversion Rate Optimization Inspiration: @clarabuchanan GROWTH HACKING
- 78. The skillset of a growth hacker
- 79. Growth vs. Marketing Place your screenshot here
- 80. Pirate Funnel Awareness Getting people to visit your website Acquisition Getting them to sign up Activation Users get a great first user experience Retention Making sure users come back Referral Getting users to invite others Revenue Sell, upsell, cross sell Marketing Growth
- 81. Pirate Funnel Awareness Getting people to visit your website Acquisition Getting them to sign up Activation Users get a great first user experience Retention Making sure users come back Referral Getting users to invite others Revenue Sell, upsell, cross sell
- 82. “Traction” Book
- 83. Customer Acquisition Channels Search Engine Marketing (SEM) Search Engine Optimization (SEO) Social Ads Affiliate Marketing Retargeting Offline Ads Events Organization Email Marketing Business Development Speaking Engagements Traditional PR Guerilla PR Existing Platforms Tools Based Marketing Guest Content Marketing Content Marketing Conferences Inherent Virality Artificial Virality Sales
- 84. Customer Acquisition Channels Search Engine Marketing (SEM) Search Engine Optimization (SEO) Social Ads Affiliate Marketing Retargeting Offline Ads Events Organization Email Marketing Business Development Speaking Engagements Traditional PR Guerilla PR Existing Platforms Tools Based Marketing Guest Content Marketing Content Marketing Conferences Inherent Virality Artificial Virality Sales
- 85. Customer Acquisition Channels Social Ads Retargeting Email Marketing Content Marketing
- 87. Pirate Funnel Awareness Getting people to visit your website Acquisition Getting them to sign up Activation Users get a great first user experience Retention Making sure users come back Referral Getting users to invite others Revenue Sell, upsell, cross sell
- 88. Negative ageing: “Leave quickly or stay long” Motivation or Ability issue?
- 89. BJ Fogg Model
- 92. HOMEWORK1. Go to bit.ly/gtusehub and create an account 2. Choose “Create a 5 second test” 3. Take a screenshot or use their “screen capture a webpage” 4. You can do the test in English or any language. 5. Input this information a. Test Instructions: “Imagine that you land on this page” b. Question 1: “What product or service does this website offer?” c. Question 2: “Why is it better than competitors or similar services?” 6. You will get 5 credits to launch a 5 second test to 5 people
- 93. BJ Fogg Model
- 94. Cialdini’s Principles of Persuasion
- 95. BJ Fogg Model
- 96. Don’t make me think
- 99. Visual Trick: Zoom Out!
- 100. Pirate Funnel Awareness Getting people to visit your website Acquisition Getting them to sign up Activation Users get a great first user experience Retention Making sure users come back Referral Getting users to invite others Revenue Sell, upsell, cross sell
- 101. Famous wow moments 1-day retention Put at least 1 file in a folder Follow 30+ people 7 friends in 10 days Get someone to buy 3 times = average 11 purchases a year.
- 102. HOMEWORK 1. Define your WoW moment? What is the moment when a visitor really feels “Wow I see the power in this, I understand what value this is bringing me or what pain it is solving” 2. Count how many steps it takes for a new visitor to reach the WOW moment 3. Brainstorm and wireframe a simpler flow where a new visitor reaches the wow moment in less steps.
- 103. Small tip…. Flip the WOW Acquisition Activation Retention Referral Revenue Awareness Activation Acquisition Retention Referral Revenue Awareness Flip Acquisition / Activation
- 107. WOW this is awesome!
- 109. Pirate Funnel Awareness Getting people to visit your website Acquisition Getting them to sign up Activation Users get a great first user experience Retention Making sure users come back Referral Getting users to invite others Revenue Sell, upsell, cross sell
- 110. There Are A Bunch Of Ways To Increase Retention Improve Current Features (Talk to users, usability testing) Work on Onboarding (First User Experience is crucial) Improve Quality of Tool (Smarter, Faster, New features, more stable) Bring Back The Dead Remind users you exist
- 112. There Are A Bunch Of Ways To Increase Retention Improve Current Features (Talk to users, usability testing) Work on Onboarding (First User Experience is crucial) Improve Quality of Tool (Smarter, Faster, New features, more stable) Bring Back The Dead Habits through HOOKS! Remind users you exist
- 114. Pirate Funnel Awareness Getting people to visit your website Acquisition Getting them to sign up Activation Users get a great first user experience Retention Making sure users come back Referral Getting users to invite others Revenue Sell, upsell, cross sell
- 115. Pirate Funnel Awareness Getting people to visit your website Acquisition Getting them to sign up Activation Users get a great first user experience Retention Making sure users come back Referral Getting users to invite others Revenue Sell, upsell, cross sell
- 116. OMTM Hard + Soft data P.I.E.S or B.R.A.S.S. Experiment Doc Time boxing Cross-skilled teams Agile Scrum Pirate Metrics Flowchart OMTM(s) Learnings Systemize or Productize Ideate Idea backlog Rank Prioritization Framework Design Test Minimum Viable Experiment Execute! Get It Done!!! Analyze Hard and Soft Data Copy others + Go crazy the GROWTH process
- 117. The skillset of a growth hacker
- 120. The Growth TEAM Head of Growth Process-Driven Analytical Creative Strong Personality T-shaped Soft Skills Developer Fast iterations Build fast fix later Loves data + tracking Creative Growth oriented Executes fast UX/UI Customer empathy Executes fast Front-end code Ship fast Loves testing Conversion Rate Optimizatio n Data Analyst Small data sets Large data sets Back-end knowledge Needle in haystack Data to insights
- 121. Join Us!
- 122. 3 Month Academy growthtri.be/academy 2 Day Crash Course growthtri.be/crashcourse
- 123. Twitter @darnocks Linkedin David Arnoux Lets be soshul media friendz
Notas do Editor
- Extremely excited to be here Accumulation of many months even years of learnings and insight Short intro about myself 4 startups Organizer GHAMS Co founder GH consulting
- https://itunes.apple.com/fr/podcast/power-execution-gagan-biyani/id880221919?i=356741551&l=en&mt=2
- Most of these hacks are not sustainable
- We are part of the movement that is helping growth hacking mature from a vague concept to a concrete business field. By turning GH into a process we're making it repeatable, scalable and duplicate or across businesses and industries
- We are part of the movement that is helping growth hacking mature from a vague concept to a concrete business field. By turning GH into a process we're making it repeatable, scalable and duplicate or across businesses and industries
- We are part of the movement that is helping growth hacking mature from a vague concept to a concrete business field. By turning GH into a process we're making it repeatable, scalable and duplicate or across businesses and industries
- We are part of the movement that is helping growth hacking mature from a vague concept to a concrete business field. By turning GH into a process we're making it repeatable, scalable and duplicate or across businesses and industries
- Based on Quettra’s data, we can see that the average app loses 77% of its DAUs within the first 3 days after the install. Within 30 days, it’s lost 90% of DAUs. Within 90 days, it’s over 95%. Stunning. The other way to say this is that the average app mostly loses its entire userbase within a few months, which is why of the >1.5 million apps in the Google Play store, only a few thousand sustain meaningful traffic. (*Tabular data in the footnotes if you’re interested)
- These are slides from a Presentation by Greylock Ventures. Here is the full deck: https://www.linkedin.com/pulse/hierarchy-engagement-sarah-tavel Greylock look for unicorns. They’re backed 4 of the 5 ever tech companies since 2000 that are worth more than 10billion (Facebook, Linkedin, Airbnb) In these few slides we can see the importance of retention adove top line growth
- We are part of the movement that is helping growth hacking mature from a vague concept to a concrete business field. By turning GH into a process we're making it repeatable, scalable and duplicate or across businesses and industries
- We are part of the movement that is helping growth hacking mature from a vague concept to a concrete business field. By turning GH into a process we're making it repeatable, scalable and duplicate or across businesses and industries
- http://weaponsman.com/
- The goal of qualitative research is to gather an in-depth understanding of user behavior, and the reasons for that behavior.
- Dating websites like Tinder created fake accounts to increase user demand. This initiated the first thousand users. Less than four years later, Tinder is now valued at $5 billion.
- MySpace, the now-defunct social networking website, spammed a database of around 100 million e-mail addresses announcing their launch.
- The company told us that it ended those tactics this week. Up until a few days ago, when you signed up for Glide, the app auto-suggested that you invite all of your friends to join Glide. You had to un-select your friends from a list to not send them an invite. From the company’s perspective, it can always say that users had the option not to invite all their friends. But depending on how the app is designed, and how quickly people roll through the sign-up process, it’s an dubious practice. Not surprisingly, plenty of people didn’t realize they were automatically inviting friends, and they were surprised to find that they’d messaged people inviting them to join. TechCrunch delved into how Glide use this strategy to fuel growth, and the move prompted more than a few complaints from users, who found themselves inundated with invite messages from friends.
- Salesforce, a cloud computing company, hired fake protesters to disrupt their biggest rival’s conference. The founder then commandeered all the taxis at the event to deliver a 45-minute pitch about his own product.
- Reddit, the internet’s biggest public forum, created fake accounts and filled the site with their own content. This allowed the team to shape how Reddit would eventually evolve. As the real user base grew, the company’s initial direction remained, which allowed the fake accounts to fade away. Reddit is now ranked in the top 100 websites in the world on Alexa.
- Uber employees ordered and canceled more than 5,000 rides from their rival, Lyft. This decreased Lyft drivers’ availability and jeopardized income that Lyft drivers depended on. The employees who did not cancel got in the Lyft car then purposely drove to Uber headquarters. Lyft drivers began to question their career choice.
- Uber employees ordered and canceled more than 5,000 rides from their rival, Lyft. This decreased Lyft drivers’ availability and jeopardized income that Lyft drivers depended on. The employees who did not cancel got in the Lyft car then purposely drove to Uber headquarters. Lyft drivers began to question their career choice.
- The goal of qualitative research is to gather an in-depth understanding of user behavior, and the reasons for that behavior.
- We worked with an on-demand printing company. They wanted more leads Their targeting audience was publishers. They wanted to reach fashion magazine publishers OPN: they were hanging out on ISSUU… data showed these were high quality leads. He had a look at the profiles to see what kind of information they share. Some have nothing but some have rich information. Some have email, but all you need is the website. By using a second tool = clearbit… you can find the email address of the lead Then comes Blockspring… you can enter the URL and find information with the Xpath So he scrapes the whole website and automatically gets rich information in a spreadsheet
- We worked with an on-demand printing company. They wanted more leads
- http://weaponsman.com/
- So how do we come up with these ideas? Through a large number of tests...
- As growth hackers we rely heavily on hard data. Hard data tells us how users experience our product or website. It tells us where we are bleeding money, where people are dropping off, whether people are being retained. We use a strong arsenal of user journey maps, conversion funnels, cohort charts and AB tests to determine what is and what isn’t working. And when data is used correctly it can unlock the secret to growth.
- As growth hackers we rely heavily on hard data. Hard data tells us how users experience our product or website. It tells us where we are bleeding money, where people are dropping off, whether people are being retained. We use a strong arsenal of user journey maps, conversion funnels, cohort charts and AB tests to determine what is and what isn’t working. And when data is used correctly it can unlock the secret to growth.
- As growth hackers we rely heavily on hard data. Hard data tells us how users experience our product or website. It tells us where we are bleeding money, where people are dropping off, whether people are being retained. We use a strong arsenal of user journey maps, conversion funnels, cohort charts and AB tests to determine what is and what isn’t working. And when data is used correctly it can unlock the secret to growth.
- As growth hackers we rely heavily on hard data. Hard data tells us how users experience our product or website. It tells us where we are bleeding money, where people are dropping off, whether people are being retained. We use a strong arsenal of user journey maps, conversion funnels, cohort charts and AB tests to determine what is and what isn’t working. And when data is used correctly it can unlock the secret to growth.
- RFM (customer service/retention) Best help for most important customers Score customers on Recency, Frequency, Monetary Help most important ones first at customer service
- Hard data is great to uncover what is happening on a website. However it doesn’t answer the question of WHY this is happening. And for that we also have an arsenal of tools. From bootstrapped usability testing sessions, to mobile testing, powerful drip campaigns, simply talking to users, heat maps, scroll maps etc etc
- https://medium.com/@clarabuchanan/why-growth-hacking-isn-t-just-marketing-4ce13e673c7f
- Let’s look at this stuff. This is frikkin difficult to get right and gain all these skills. We thought it was a bit too much to ask all of you to jump in a project and be responsible for all this. And of course you have different levels of expertise in each section. If you can ace all of this, you are a unicorn - you’re super hard to find.
- Also read this twitter fight between Sean Ellis and DHH creator of Ruby on Rails: https://twitter.com/dhh/status/421416205048487936
- Also read this twitter fight between Sean Ellis and DHH creator of Ruby on Rails: https://twitter.com/dhh/status/421416205048487936
- Awesome book Keeps your mind buzzing about channels Anyone read it?
- Fraction of the stuff that’s out there New channels pop up rapidly
- Channels are rarely stand alone.The trick is to use the best combination possible of each of them. Let’s go through an example. So if you combine the possibilities of sub channels with the mixing possibilities, the options are almost endless. It’s kinda scary to be honest, and that’s why we need to be good mind readers, good data analysts but also creative marketers who have a deep knowledge of these channels.
- Let me show you one of my favorite playbooks
- Also read this twitter fight between Sean Ellis and DHH creator of Ruby on Rails: https://twitter.com/dhh/status/421416205048487936
- New research by Chao Liu and colleagues from Microsoft Research now provides a mathematical understanding of users' page-leaving behaviors. The scientists collected data from "a popular Web browser plug-in," analyzing page-visit durations for 205,873 different Web pages for which they had captured upwards of 10,000 visits. Suffice it to say: these guys crunched a lot of data (more than 2 billion dwell times). The researchers discovered that 99% of Web pages have a negative aging effect. In human–computer interaction (HCI) research, it's extremely rare to get this strong a finding, and Liu and colleagues should be credited with discovering a major new insight. It's clear from the chart that the first 10 seconds of the page visit are critical for users' decision to stay or leave. The probability of leaving is very high during these first few seconds because users are extremely skeptical, having suffered countless poorly designed Web pages in the past. People know that most Web pages are useless, and they behave accordingly to avoid wasting more time than absolutely necessary on bad pages. If the Web page survives this first — extremely harsh — 10-second judgment, users will look around a bit. However, they're still highly likely to leave during the subsequent 20 seconds of their visit. Only after people have stayed on a page for about 30 seconds does the curve become relatively flat. People continue to leave every second, but at a much slower rate than during the first 30 seconds. So, if you can convince users to stay on your page for half a minute, there's a fair chance that they'll stay much longer — often 2 minutes or more, which is an eternity on the Web. So, roughly speaking, there are two cases here: bad pages, which get the chop in a few seconds; and good pages, which might be allocated a few minutes. Note: "good" vs. "bad" is a decision that each individual user makes within those first few seconds of arriving. The design implications are clear: To gain several minutes of user attention, you must clearly communicate your value proposition within 10 seconds. https://www.nngroup.com/articles/how-long-do-users-stay-on-web-pages/
- Also read this twitter fight between Sean Ellis and DHH creator of Ruby on Rails: https://twitter.com/dhh/status/421416205048487936
- Zynga Nabeel Hyatt, former GM at Zynga, realized in their case that if someone came back the next day after signing up for a game, they were much more likely to become an engaged and paying user. So they focused on what they called “day 1 retention”. Dropbox ChenLi Wang, who runs growth at Dropbox, has noted that the best indicator of whether someone will continue using Dropbox is when they put at least one file in one Dropbox folder. Twitter Josh Elman, Twitter’s product lead for growth and relevance until 2011, took a look at their usage numbers and realized that once a user follows 30 people, they’re more or less active forever. If Twitter couldn’t get a person to follow 30 other people, that person was very unlikely to ever come back. Facebook Chamath Palihapitiya, who ran Facebook’s growth team, said that the Aha! moment they used was a user reaching 7 friends in 10 days.
- A tip I’d like to offer is what I call the WOW flip. Basically put it’s super hard to get people to sign up. You need a great value proposition, social proof, clear CTA and all the other persuasion techniques we discussed in other parts of the course. So why oh why would you put a sign up BEFORE the wow moment? Why not stick the WOW moment before the need for a sign up. Let me show you an example.
- Wealthfront is a personal welath management tool disrupting the banking industry. They have a very long sign up process which involves sharing an extensive amount of personal data. So what do they do? They get you to the WOW moment before you need to sign up. Let’s go through it…
- The onboarding has 8 steps… and you can go through it before sharing you email address..
- Almost there..
- And BOOM, here’s the wow moment… a semi-customized investment plan based on the answers you gave during the onboarding flow.
- Then only after you’ve invested time and effort to received a wow moment will they ask you to sign up.
- Also read this twitter fight between Sean Ellis and DHH creator of Ruby on Rails: https://twitter.com/dhh/status/421416205048487936
- There are many ways to increase retention. Improve current features: this is more product oriented and we covered much of this in Lean Startup, Talking to users, Product/Market fit and usability testing to improve your product
- Here are 2 simulations on 3-month and 6-month retention rates: For 6 month retention rates we see that push notifications has double retention rates. Extract from the article: Mobile app users that opt in to push notifications have a 26 percent higher retention rate after one month and double the retention rate after six months compared to users that don’t, according to Urban Airship. The company, which provides notification and in-app purchase solutions to mobile app developers, reported the figures today as part of its new Good Push Index. Starting in August 2011, Urban Airship studied apps using its service that had at least 10,000 opens in order to track the engagement and retention of users that opted into its notification service. http://www.adweek.com/socialtimes/how-to-double-user-retention-with-push-notifications-urban-airship-shares-best-practices/526161?red=im
- Nir eyal is considered by many as the prophet of habit forming products. He has influenced many startup founders and product designers into building habit forming hooks into their products. Nir Eyal argues that the size of the interface is shrinking… Desktop, laptop, mobile, wearables… so products need to become stronger at identifying what he calls user’s internal triggers and Whereas not all products need a habit for their business model to be profitable, he argues has all product that do require a habit require a hook.
- Also read this twitter fight between Sean Ellis and DHH creator of Ruby on Rails: https://twitter.com/dhh/status/421416205048487936
- Also read this twitter fight between Sean Ellis and DHH creator of Ruby on Rails: https://twitter.com/dhh/status/421416205048487936
- Let’s look at this stuff. This is frikkin difficult to get right and gain all these skills. We thought it was a bit too much to ask all of you to jump in a project and be responsible for all this. And of course you have different levels of expertise in each section. If you can ace all of this, you are a unicorn - you’re super hard to find.