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From Strategy to Execution:
Mapping out a Strategic Future for your Business
a presentation by Greg Gunther
How often have you planned to actually DO something only to
find out that nothing much happened?
“Companies typically
realise only about 60% of
their strategies' potential
value because of
defects and breakdown in
planning and execution.”

-from Turning Great Strategy into Great Performance by MC
Mankins and R. Steele, Harvard Business Review, Jul-Aug 2005
How can we take our strategy from
planning to execution?
DIRECTION

Enter Text Here
ACCOUNTABILITY

EXECUTION
How can we take our strategy from
planning to execution?
WHERE

NOW

HOW
NOW

So what?
Enter Text Here
Internal Context

Strengths

Weaknesses

Enter Text Here
External Context

Opportunities

Threats

So what?

NOW

SOWOT Analysis
Characteristics of the business
that give it an advantage over
others:
Enter Text Here
Ex.

Internal Context

Strengths

• Happy, enjoyable workplace for staff
• Responsive, committed &
personalized customer service

So what?

NOW

SOWOT Analysis
Characteristics that place the
business at a disadvantage
relative to others:
Enter Text Here
Ex.

Internal Context

Weaknesses

• Lack of proper processes
• Lack of clarity in Job Roles

So what?

NOW

SOWOT Analysis
External Context Factors that the business could
exploit to its advantage:
Ex.

Opportunities

• To be an Here
Enter Text‘educator’ of Best Practices
• Diversification

So what?

NOW

SOWOT Analysis
External Context External factors that could cause
trouble for the business:
Ex.

Threats

• Competitors aggressive
Enter Text Here marketing &
pricing strategies
• Theft

So what?

NOW

SOWOT Analysis
WHERE

Enter Text Here

What does WINNING look like?
WHERE

Enter Text Here

What does Winning look like in your business in 2014?
WHERE

What does Winning look
like at Company TLC in
2016?
Sample Winning Statement Exercise
WHERE

As Australia’s leading Total Life-Stage Care (TLC) community, Company TLC
proudly stands by its commitment of creating and providing the best possible
value for our customers and the communities we serve. Our value proposition
delivers a unique blend of total end to end aged care support services.

Enter Text Here

Company TLC turnover for 2015-2016 was $100m which signifies us as a
major provider of Aged Care services in Australia. This milestone we largely
attribute to our ability to have our business development activities working in
harmony and in total alignment with our care provision operations.

Sample Winning Statement Exercise
WHERE

Our strong reputation has earned us good relationships and credibility with
key industry influencer and gatekeeper groups such as hospital discharge
planners, financial planners, GP’s and various community groups.

Enter Text Here

We continuously invest in our workforce of 150 people to ensure a service
that is reflected by the highest standards of dignity, sincerity and
professionalism. Recognising our responsibility to our people, we provide a
secure and fun workplace where they enjoy being part of a community – a
winning organisation that delivers aged care the way it should be.

Sample Winning Statement Exercise
WHERE

The Perfect Game
Enter Text Here
What is your
game plan?
The Perfect Game

WHERE

My
Business

Game
Changer

Game
Changer

Game
Changer

Game
Changer

Game
Changer

Game
Changer

1

2

3

4

5

6

What 4-6 game changers must we excel at to Win?
WHERE

The Perfect Game
Game
Changer
1

This means that:

Enter defects at walk through
• Zero Text Here
• Client feedback form reflects 100% satisfied
• Have our books full for the next 6 months
• Winning Regional, State and National
awards

What does it mean to excel in each of these
game changers?
WHERE

The Perfect Game
Enter Text Here
HOW

Game On

EXECUTION
How do we execute our strategy?
Game On

HOW

Establish
Enter Text Here
KPIs

What systems
do we need to
implement our
game plan?

Management
& Reporting
HOW

•
•
•
•
•
•

Game On
Allocate time for execution
Enter Text Here
Identify priorities and resources
Communicate to the team
Breakdown actions into manageable tasks
Measure progress
Celebrate milestones
DIRECTION

NOW

Enter Text Here
ACCOUNTABILITY
HOW

EXECUTION

WHERE
Greg Gunther
M: +61418987252
E: greggunther@guntherandassociates.com.au
W: www.guntherandassociates.com.au
Toowoomba PO Box 1222 Toowoomba 4350
Brisbane1072/18 Manning Street Milton 4064

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From Strategy to Execution: Mapping out a Strategic Future for your Business

Notas do Editor

  1. How often have you planned to actually DO something only to find that nothing much happened?We all know what we want for our business, but we often lack the drive to translate our great plans into actions, losing the potential value of our strategies due to lack of accountability and execution. How can we close the gap between strategy and results?