1. Don’t just pay for performance. Improve performance. 1 DRIVING RESULTS THROUGH PERFORMANCE ON-LINE MARKETING MEDIAWHIZ CAPABILITIES OVERVIEW October 7th2011

2. Why MediaWhiz?

3. Our philosophy Help clients acquire customers more profitably through: Programs of Continuous Improvement Cross-Channel Technology Practice Innovation Expert Teams 3

4. MEDIAWHIZ leadership by the numbers 4 #6 Top Search Marketing Agency Only 1 of 3 Independents in Top 10

5. Google does a case study on Mediawhiz 5 “…by fine-tuning at the ad group level and reducing waste, it also cut impressions in half—while simultaneously increasing conversions by 365 percent.” http://adwordsagency.blogspot.com/2010/04/case-study-perfecting-art-of-matching.html

6. Agencies come to us for help 6 June 14th Facebook Ads Article written by MediaWhiz 602 tweetsas of June 19 Other agencies come to us for help!

7. 7 MediaWhiz = industry innovators In the 140 Character World, Relevant Emotion is the Game ChangerBy Tara Meehan, Creative Team May 11, 2011 If It Makes You Happy…Go DigitalBy Jonathan Shapiro, CEO, MediaWhiz May 5, 2011 How To Use 3 Competitive Intelligence PPC ToolsBy Adam Scott Riff, GM, Search April 26, 2011 PMA Member Profile: 5Qs with Daryl ColwellBy Daryl Colwell, VP, Monetizeit, MediaWhiz Affiliate Network March 31, 2011 Display Ad Results Driven by DataBy Jake Gardner, Director of Display Ad Operations February 28, 2011

8. What We Do

9. Our services 9

11. Keyword-level Call Tracking

12. Offline Passback & Coupon Tracking

13. Growth & Efficiency

15. Watson Keyword Scoring

16. Advanced Link-Building Strategy

17. SEO Editorial Training

19. Google/Bing Place optimization

21. Displace Negative Listings

22. Hundreds of Brandable assets

23. Custom Content Creation

25. Micro-Demographic Targeting

26. Likes and Sales

27. Cross-channel integration

29. Page Optimization

30. Social CRM Training & Execution

31. Scheduled engagement

33. Email marketing 14 Targeting (profile, behavioral, geographic) Multivariate testing Creative scoring Compliance expertise 350M+ records 98% Inbox delivery Stringent frequency controls Proprietary technology

34. Data Acquisition marketing 15 User completes registration form User then opts-in to receive an additional offer/information User signs up for an offer 1 2 3

35. Fslp (Full Service Lead Program) marketing 16 Display Social 1 Deliver contracted volume of free leads to doctors 2 Email Provide doctors an option to purchase incremental leads (via Mentor’s Mgmt. System)

36. The Results…

39. 20 Reputation Management – repaired reputation and Drove higher conversion overview Targeted content development Brand asset creation and activity Link Building to high potential listings Social content seeding and distribution De-optimization of negative listings results approach Negative Listings Removed, Brand Assets Built 100% removal of negative listings and brand messaging control on TOP 10 with all client brand assets managed by MediaWhiz

40. 21 affiliate Marketing –1MM+ new accounts, 30% efficiency gain overview Identified target segments Selected appropriate existing & new publishers Optimized creative and landing pages Enabled real-time approvals Ongoing optimization of creative and media Generated 1MM+ new accounts Reduced acquisition costs by 30% Program success led to significant sales for other products approach Results:

41. 22 Email marketing – cost per enrollment <$850 overview Advanced targeting; profile, behavioral, situational & DMA Multivariate testing: subject, creative & landing pages Achieved <$850 cost/enrollment, 35% better than target Generated 1,500 applicants per month Increased conversion rate significantly to 7.4% from 1.3% Brand equity protected approach Results:

43. Increased conversion to sale by 53%

44. Grew ROM from 1.5:1 to 2:1

45. Monthly lead volume increased by 38%Note: ROM is Revenue / Marketing Spend approach Results:

46. performance marketing methodology 24

47. Don’t just pay for performance. Improve performance. 25 Thank you! There are also the following DEEP DIVE presentations available. Please let us know if you have a specific interest area and we will be happy to review with you and your team.

48. Don’t just pay for performance. Improve performance. 26 Please call or email us at the number below with questions and we look forward to taking the next step in working with your organization! Kindest regards, Ian Greenen Link In With Me By Clicking Here >> http://www.linkedin.com/in/iangreenen