1. Green Garage
Certification as
Operating System
PaulWessel, Green Parking Council
American Planning Association
National Planning Conference
4/30/14

2. Transforming an industry:
the Oxymoron of
Green Parking

4. https://www.census.gov/newsroom/releases/archives/american_community_survey_acs/cb13-41.html

5. PlanningMay/June2013
“Americans spend most of their waking hours at
work. The rest – it seems – are spent en route
And it hasn’t changed much over the years.”

8. Parking Industry Size

9. Parking Industry
• "[Parking] is the single biggest land use in any city. It's kind
of like dark matter in the universe, we know it's there, but
we don't have any idea how much there is.“ – Don Shoup
• $24-25 billion industry, highly fragmented but
experiencing consolidation and outsourcing of operations
• 100 - 800 million parking spaces in the US
• 40,000 parking garages with paid spots
• 3000 parking companies with $8 billion annual revenue

10. Industry Segments
• Commercial
• Universities
• Airports
• Hospitals
• Hotels
• Municipal
• Shopping Mall

11. “Creative Tension”
& Green Parking

12. Creative Tension
In his Letter from A Birmingham Jail, Dr. Martin
Luther King said, “Nonviolent direct action seeks to
create such a crisis and establish such creative tension
that a community that has constantly refused to
negotiate is forced to confront the issue…I must
confess that I am not afraid of the word, tension. I have
earnestly worked and preached against violent is a type
of constructive tension that is necessary for growth…
the purpose of direct action is to create a situation so
crisis-packed that it will inevitably open the door to
negotiation.”
http://www.thekingcenter.org/glossary-nonviolence

13. The market is changing…

14. What people want…

17. Parking follows…
Can it lead?

21. Green Garage
Certification
as
Operating
System

23. • a national 501(c)(3) organization developing and
dispersing green parking practices in and around
the parking industry.
• promote certification and credentialing, open-
source standards, professional leadership.
• work at the intersection of parking, green building,
clean technology, renewable energy, smart grid
infrastructure, urban planning, and sustainable
mobility. embraces all modes of transportation.

24. the Theory of
Green Garage
Certification

25. Successful sustainable
urban mobility:
• embraces all modes of transportation
• respects consumer choice
• seeks to encourage more sustainable
practices

26. • approach is not car vs. transit, parking
vs. parks, cars vs. people
• sustainable paradigm is cars and
transit, parking and parks, cars and
people.
Successful sustainable
urban mobility:

30. Lessons from LEED:
• Ask the right questions – that’s how change begins
• It’s about being entrepreneurial, scrappy and building
new business models
• Creating a common space is crucial
• Relationships with government agencies can help you
out of the gate
• Certification as operating system
• Use your program to accelerate adoption of technologies
of technologies and drive down costs
• Don’t overdo the paperwork
• Include everyone
• It’s not green if it doesn’t work

31. It is not the strongest species that
survive, nor the most intelligent, but
the ones who are most responsive to
change.
• Charles Darwin

32. Operators that fail to evolve will find
themselves left out of dance in the
long run.
• Mike de Windt

35. the Practice of
Green Garage
Certification

37. Vision & Framework
• Create a rating system that helps
transform the parking industry
• Address a void in the building
marketplace
• For new and existing facilities
• Meaningful with teeth, but not
excessive

38. • Management
• Programs
• Technologies & Structures

40. Management
• Parking Pricing
• Shared Parking
• Transportation
Management Association
• LEED or Green Globes

41. Program
• Placemaking
• Car and Bike
Sharing
• Alternative Fuel
Vehicles
• Wayfinding
Systems

42. Technology
• Energy-Efficient
Lighting
• Ventilation
• Storm Water
• Durability &
Resiliency

43. • 6/1/14 !!

44.  improve the welfare of people and their communities by
creating more convenient, equitable, healthful, efficient, and
attractive places for present and future generations
 enable civic leaders, businesses, and citizens to play a
meaningful role in creating communities that enrich people's
lives
 create communities that offer better choices for where and
how people live, help communities envision their future, and
find the right balance of new development and essential
services, environmental protection, and innovative change
How can Green Garage Certification help
Planners*:
*excerpted from APA’s “What is Planning?” at
https://www.planning.org/aboutplanning/whatisplanning.htm

46. www.greenparkingcouncil.org
paul@greenparkingcouncil.org