The Circular Economy presents an incredible opportunity for transformative growth and change, but taking the concept from theory to implementation requires what can be a challenging exercise in rethinking systems. Join this session to explore how to put these principles into practice. Actual business case studies will set the stage for a group brainstorming session on how to apply circular models to various business scenarios. Key concepts to be covered include:
How adopting a Circular Economy mindset can deliver value to your business
The key drivers for a Circular Economy business
How to integrate lifecycle thinking and circular economy
How to select the right metrics and quantify circularity
What Europe’s Circular Package means for your company
GreenBiz 17 In-Depth Tutorials are intensive half-day sessions held prior to the start of the conference. These are designed to offer participants an opportunity to dive deeper into a topic of interest and develop tangible knowledge and skills. In addition, attendees will have a greater opportunity to network with their peers in these interactive sessions. Concurrent tutorials will be held the morning of Tuesday, February 14, and are available only to those who purchase an All Access Pass.
2. Time Topic
8:30 – 9:30
Welcome
Introduction to Circular Economy
Circular Economy in EU
How can Circular Economy create value
for your business?
9:30 – 10:30
Business case studies - inspiration to apply circular models to
various business scenarios
10:30 – 10:45 Break
10:45 – 11:15
Integrating lifecycle thinking and circular economy
Metrics of circular economy
11:15 – 12:15 Using Circular Economy – Hands on
12:15 – 12:30 Wrap up and close
2
Agenda
3. • Introduction to circular economy and EU
circular economy package
• Drivers for business
• Exploring how and where circular economy
can create value for your business
• Inspiration for your circular journey
• How Lifecycle thinking can assess the
environmental impact of their products when
designed to be part of a circular solution
• Hands on activities
3
Overview of the workshop
4. • Do you work with circular economy?
• at what level?
Product
Corporate
Question
8. • 1970s:
Reduce Waste (e.g. EU Waste Management Framework Directive 1975)
• 1980s:
Waste Management Hierarchy
(Reduce, Re-use, Recycle, Recover)
• 1990s:
Circular Economy Directive (‘Kreislaufwirtschaftsgesetz 1996’) and DSD
in Germany
• 2000s:
Life Cycle Thinking
• NOW:
The Circular Economy
8
History of circular economy
9. Circular Economy – piece of the sustainability puzzle
• Systemic thinking
• Holistic approach
• Can be applied at both
the product and corporate
level
• Macro economic impacts
9
11. High level view
A circular economy is one that is restorative by
design, and which aims to keep products,
components and materials at their highest utility
and value, at all times.
1. Decouples economic growth from
consumption
2. Distinguishes technical and biological
materials
3. Designs optimized material flow
4. Innovates across product design, service and
business models, food, farming, biological
feedstocks and products
5. Establishes a framework for resilience in the
longer term
Source: World Economic Forum and Ellen MacArthur Foundation
11
12. Circular Economy and Bioeconomy
The key risks and opportunities relate to recovery and material choices 12
13. Circular Economy and Technical
The key risks and opportunities relate to recovery and material choices 13
14. • To achieve a circular economy, the market
needs safe recycled materials of known
and high quality, so that they can
become an attractive alternative to virgin
materials
• Substances of concern ending up in
recycled materials are a barrier
• Understand the relevance of circular
economy thinking in the context of your
product and corporate sustainability
activities.
• Get inspired and challenge your
existing strategies and practices
14
To succeed in circular economy
15. Reduce, Reuse, Then Recycle
CE requires INNOVATION and NEW BUSINESS MODELS for
meeting consumer needs – think beyond products!
• Circular Inputs
• Resource Recovery
• Product Life Extension
• Sharing Platforms
• Product as a Service
15
16. 16
Where to start
Raw materials
• Secondary raw
materials
• Symbiosis
• Reuse or recycled
Production
• Redesign – enhance or enable
recyclability
• Functionality
• Surplus – energy, water, materials
• Waste
Use
• Service
• Lease
• Take-back
Reuse/Recycle
Document the full life
cycle of your product,
before deciding your
journey
18. The actions will contribute to "closing the loop" of product lifecycles
through greater recycling and re-use, and bring benefits for both the
environment and the economy.
• Simplified and improved definitions and harmonised calculation methods
for recycling rates throughout the EU
• Concrete measures to promote re-use and stimulate industrial symbiosis
(turning one industry's by-products into another industry's raw materials)
• First batch of revised and new directives are approved
Directive on electrical and electronic waste, end-of-life vehicles, batteries and accumulators, and
waste batteries and accumulators
EU circular economy package - overview
18
More revised and new directives are under way
19. EU circular economy package - targets
19
• Common EU target for recycling 65% of municipal waste by 2030
• Common EU target for recycling 75% of packaging waste by 2030
• Binding landfill target to reduce landfill to maximum of 10% of all
waste by 2030
• Ban on landfilling of separately collected waste
• Promotion of economic instruments to discourage landfilling
• Concrete measures to promote re-use and stimulate industrial
symbiosis - turning one industry's by-product into another industry's raw
material
• Economic incentives for producers to put greener products on the
market and support recovery and recycling schemes (eg. for
packaging, batteries, electric and electronic equipment, vehicles)
20. • A minimum of 5% packaging waste must be reused in the local area,
deadline 2025
• A minimum of 10% packaging waste must be reused in the local
area, deadline 2030
• A minimum of 70% packaging waste must be readily recyclable or
recycled, deadline 2025.
• Specific materials
• 60% of plastic before 2025
• 65% of wood before 2025 and 80% before 2030
• 80% of iron based metals before 2025 and 90% before 2030
• 80% of aluminium before 2025 and 90% before 2030
• 80% for glassware before 2025 and 90% before 2030
• 90% of carton and paper before 2025
20
EU proposed new targets – packaging directive
23. Driver - Breakthrough Business Models
Sustainable
Exponential
Social
Lean
Integrated
Circular
23
24. Driver - UN Sustainable Development Goals (SDG‘s)
SDG‘s agreed in Sep‘15 as part of the UN 2030 Agenda for Sustainable Development
https://sustainabledevelopment.un.org/?menu=1300. Source image: www.ihrb.org
24
27. • Failure of regional or
global governance
• Fiscal crisis
27
Business risk – WEF risk report 2017
28. • Risk mitigation
• Decoupling from volatile raw
material prices
• Resource scarcity
• Ever increasing population –
especially middleclass wanting
same standard of living as others
• Legislation
• Industry 4.0
• Disruptive enterprises and
innovation
Doing Business as usual is risky
Circular economy allows businesses to mitigate risks from material (resource) price
volatility and material supply dependencies.
28
29. Value - What are the benefits?
Revenue Brand
Cost Risk
• Identify opportunities
for innovation
• Market Entry
• Revenue Resilience
• Increased Brand value
• Ensure transparency and
demonstrate progress
• Reputation Management
• Employee Attraction and
Retention
• Identify inefficiencies
in the supply chain
• Material Optimization
• Inventory Control
• Avoid Greenwashing
• Supply chain volatility
• Business Continuity
• Climate or Environmental
Risk
29
30. Value - Make Circular Economy tactical
CE has many areas of application,
including
• Strategy development
• Innovation
• Product design
• Prioritising environmental initiatives
• Optimising supply chains
• Influencing customers and suppliers
behaviour
• Evaluating technical process such
as for EoL
Find the path that aligns with
the core values
1. Develop or adapt a strategy
to match
2. Prioritize your actions
3. Redesign your business
4. Determine Indicators &
measurement tools - LCA
5. Iterate
Circular Economy is a powerful strategic tool supporting decision-making and
communication of environmental issues
30
31. Think upstream and along the entire value chain – circular
economy is about much more than recycling and end of life:
‘If you start by looking at the end, it’s too late because
there are already a lot of things that have gone wrong’
31
Circular Economy
32. • Where are you and your company on this curve?
• Please spent 2 minutes reflecting and then discuss with your
group
32
Circular Economy maturity curve - Exercise
39. LCA of UK bank note
39
• thinkstep LCA on bank notes made from cotton paper vs. polymer
- suggested polymer as an alternative
• Durability and Transport benefits
• Dirt and moisture resistance
• Reduced transport
• Reduced environmental impact
41. Maintain and prolong
• Google’s repairs process at the data centers enables longer life
expectancy of the servers. As servers fail and fall into repairs, defective
parts are replaced by refurbished parts, which enables longer usage of
parts
Refurbish and Remanufacture
• Once servers from data centers are decommissioned, they are sent back
to the central hub. At the hub servers are dismantled and de-kitted to their
usable components (CPU, motherboard, Flash devices, hard disks,
memory modules and other components)
41
Google
In 2015, 19% of
servers Google
installed were
remanufactured
machines.
42. Amount of material recovered for reuse
through take-back initiatives in 2015 (in lbs)
• Steel 28,101,000
• Plastics 13,422,360
• Glass 11,945,680
• Aluminum 4,518,200
• Copper 2,953,360 (estimated value $6 million)
• Cobalt 189,544
• Nickel 39,672
• Lead 44,080
• Zinc 130,036
• Tin 4408
• Silver 6612
• Gold 2204
(estimated value $40 million)
42
Liam Robot at Apple
46. • Less waste
• Less material used
• Minimizing number of materials
• Easier to recycle
46
Knitted shoe
47. • Take back solution
• Remanufacture
• Cradle to cradle
certified
• Minimizing chemical
use and numbers
• Renewable energy
• Alternative sources
of raw materials
47
Remake
48. Closed loop product
• Goal: Enable consumers to keep
their jeans for the decades they
were designed for
• Challenge: consumer behavior/
fashion,
• Redesign: Revise the consumer
use-phase experience, choose
different materials
• Outcome: Brand-appropriate
message and engagement
48
49. • 98% organic cotton , Produced in Italy
• Used jeans are reused to new denim fibre or other
accessories
49
Circular Business model – MUD Jeans
50. Industrial Symbiosis
- the exchange of materials or waste streams between companies, so
that one company’s waste becomes another company’s raw materials
50
52. Vision Skills Incentives Resources ChangeAction Plan
ConfusionSkills Incentives Resources Action Plan
AnxietyVision Incentives Resources Action Plan
Gradual
Change
Vision Skills Resources Action Plan
FrustrationVision Skills Incentives Action Plan
False StartsVision Skills Incentives Resources
Or your organization finds itself with:
Source: Adapted from Knoster, T. (1991) Presentation in TASH Conference. Washington, D.C.
If you don’t know where you’re going, any road will get you there – Alice in Wonderland
52
53. Please reflect on the behaviour change model and then discuss
in the group
Please use these guiding questions
• Are any of the ‘roads’ familiar?
• Does your company have a circular economy vision and the
skills needed?
53
Circular Economy behaviour change - Exercise
If you don’t know where you’re going, any road will get you there – Alice in Wonderland
54. • Do you use LCA and lifecycle thinking in your company?
Question
56. Find the path that aligns with your core values
1. Develop or adapt a strategy to match
2. Prioritize your actions
3. Redesign your business
4. Determine Indicators & measurement tools
5. Iterate
56
General Steps for your Circular Strategy
57. What you can Measure you can Manage…
Indicators and Measurement tools
“Context” matters
Avoid shifting
burden
Consider the
whole Product
system
…but, Not everything that counts can be counted
57
58. Circular Economy addresses circularity of materials
(resources) with focus on economic effect – LCA
addresses environmental indicators (potential risks)
along life cycles
• Information required for CE and LCA high level of
overlap
• Circular economy keep resources at the highest value
• LCA is a methodology that measures the impact
Complementary systems
LCA complements CE by adding an environmental dimension to the decision
matrix to select the best design solution (ECO-design)
58
59. In the context of Circular Economy, LCA
• Substantiates and quantifies environmental
improvements;
• Identifies any potential shifts of environmental burdens;
and
• Ensures optimum levels of – and limits to – circularity are
known from an environmental point of view
• CE & Life Cycle Assessment (LCA)
can guide you when trying to
identify the most preferable
materials, transportation methods,
supply chain and business
model for circular models.
Complementary systems
60. 60
Example: LCA supports the evaluation of Circular Economy
Example of a client request:
- Quantify the different existing End-of-Life glass packaging
scenarios in Europe:
1. Closed-loop reuse
2. Recycling into glass packaging
3. Recycling into a mix of non-packaging products
4. Losses via landfill, incineration, etc.
- Understand status-quo and identify areas of improvement
“The Circular Economy strategy of the
European Commission entails existing and
emerging regulation on eco-design, waste
prevention and the reuse of recycling
products...”
61. 61
Example: LCA supports the evaluation of Circular Economy
Circular
design
New
business
models
Reverse
cycles
Enables/fav
ourable
conditions
LCA OUTCOME – environmental impacts of different scenarios for various
European glass recycling systems based on the following aspects:
62. Circular Economy as a Life Cycle
Source: GRANTA and Ellen MacArthur Foundation - Circularity Indicator project overview, 2015 62
63. Linear product = Manufactured
using only virgin feedstock and
ends up in disposal/landfill at
the end of use
= 0% circular
How does it work?
Source: GRANTA and Ellen MacArthur Foundation - Circularity Indicator project overview, 2015
Circular = Contains no virgin
feedstock, is completely
collected for recycling or
component reuse, and where
the recycling efficiency is 100%
= 100% circular
63
Most products will sit somewhere between these two extremes
64. How is it calculated?
Input in the
production process
– virgin vs
recycled/ reused
Utility during use
phase
Destination after
use
Efficiency of
recycling
𝑀𝐶𝐼 = 1 − 𝐿𝐹𝐼 𝑥
0.9
𝑋
64
71. • Troldtekt is using locally sourced
raw materials – wood and
cement
• Change to circular is in line with
their core values and strategy to
grow from nature
Solution:
• Take back
• Reused in the biological circle as
nutrient in soil
71
troldtekt
73. Advance Nonwoven
73
• New innovative technology
• Designed as turn key
• Insulation for buildings and machines
• Growth media's for cultivated plants
• Oil absorption mats and rolls
• Furniture upholstery
• Packaging
74. You CAN get there from here
Circular
Economy
initiatives
supports creation
of business value
Strategic
decision making
Risk
management
Management of
future costs
Market entry in
B2B/B2C
businesses
Innovation
Product design
74