The document outlines 12 e-marketing trends for 2012, including search engine optimization, social media optimization, content optimization, content aggregation, gamification, video marketing, ad network innovation, privacy compliance, cross-channel optimization, mobile marketing, website performance optimization, and performance marketing. It emphasizes developing engaging, shareable content and adopting a multi-channel approach to reach customers across different online and offline platforms. Proper optimization across various digital channels is key to cut through the noise and engage with customers in 2012.
4. “ The importance of developing an engaging, shareable brand increases each day : algorithms and people FAVOUR THE MOST ENGAGING BRANDS ” An engagement strategy is essential to cut-through
The Telegraph's hub-and-spokes newsroom has drawn the attention of newspapers worldwide. Department heads sit in the middle of the open floor newsroom. Each of the news sections (business, sports, international…) is lined up on a different ‘spoke’. Adjacent spokes are actually positioned in ‘curves’ of people in charge of either content, or design, production... “Those curves are quite important to us, they kind of work as internal triangles,” said Rhidian Wynn-Davies, consulting editor of the Telegraph. To the sides of the open floor are all the content-producing teams (supplements, magazines, featury content) that are less dependent on news, but also production rooms for video and audio. Upstairs, set apart, sit all commercial and corporate operations.