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XII e-Marketing Trends for 2012 Digital Spotting
What’s New?
Agenda: XII e-marketing opportunities! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ The importance of developing an engaging, shareable brand increases each day : algorithms and people FAVOUR THE MOST ENGAGING BRANDS ” An engagement strategy is essential to cut-through
“ Every business needs to be a multi-channel publisher now”
Opportunities to engage in 2012
What percentage of SEO  site visitors enter through your home page? I. Search engine optimization
What is deep SEO? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Deep SEO example
II. Social media optimization (SMO) ,[object Object]
[object Object],[object Object],[object Object],[object Object],What is SMO?
III. Content optimization
 
Will Google+ be important in 2012?
IV. Content aggregation
V. Gamification
VI. Video marketing
 
VII. AD NETWORK INNOVATION
 
VIII. Privacy compliance
Are you worried about 27 th  May 2012?
Do you research purchases on the Internet  before buying them from a store ? IX. Cross-channel marketing
Understanding multichannel  behavior
 
X. Mobile platform optimization
Mobile maximization case study - Belron
XI. Website performance optimization
XII. Performance marketing:  using web analytics
 
Next step…

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XII e-Marketing Trends for 2012

Notas do Editor

  1. The Telegraph's hub-and-spokes newsroom has drawn the attention of newspapers worldwide. Department heads sit in the middle of the open floor newsroom. Each of the news sections (business, sports, international…) is lined up on a different ‘spoke’. Adjacent spokes are actually positioned in ‘curves’ of people in charge of either content, or design, production... “Those curves are quite important to us, they kind of work as internal triangles,” said Rhidian Wynn-Davies, consulting editor of the Telegraph. To the sides of the open floor are all the content-producing teams (supplements, magazines, featury content) that are less dependent on news, but also production rooms for video and audio. Upstairs, set apart, sit all commercial and corporate operations.