This document provides marketing strategies and plans for promoting the band The Front Bottoms. It outlines their upcoming album details, current singles, social media goals, advertising plans, publicity tactics, potential brand partnerships, radio promotion, video promotion, touring opportunities, and performance event ideas. The overall goal is to build buzz around the new album release through an integrated digital and experiential marketing campaign.

1. Cover
The Front Bottoms
Kromatik Records
Table of contents
Contact Info
Kromatik Records
Madison Vickery - Promotions - Madison.Vickery@atlanticrecords.com
Gracie Mintz - Digital Media/Marketing/Advertising - Grace.Mintz@atlanticrecords.com
Bridget Fornaro - Publicity - Bridget.Fornaro@atlanticrecords.com
Tracy Chu - Artist Relations - Tracy.Chu@atlanticrecords.com
Spencer Shefa - Licensing - Spencer.Shefa@atlanticrecords.com
Marketing Focus
● Album
● Tour

2. ● New Merchandise
● ReVamp Website
● Identifying with a brand
● YouTube videos
● All new marketing approach
Kromatik Records
THE FRONT BOTTOMS
Album Title: TBA
Focus Tracks:“Cough it Out” and “West Virginia”
Current Single: “Cough it Out”
- YouTube: 180k views
- Spotify : 547,800 streams
Buzz Track: “West Virginia”
- YouTube plays: 250k views
- Spotify: 198,050 streams
Album Release Date:Tuesday, September 8th
Digital Marketing
**They already have a great social media following
a. Goals:
-REVAMP website
*It is too dull, needs to be more interactive. Include their logo. Make another tab for lyrics to all
of their songs.
-Branding/ Identifying their brand
*What makes them different?
-YouTube
*Post tour video entries
*Interact with fan base→ link videos to facebook, twitter, and instagram
*Come out with mini film documentaries and post previews to instagram
-Great way to announce new song/albums
-ALL new merchandise that appeals to demographic
b. Engagement and content plan:

3. 1.Keep everything relevant: Write funny posts and post quirky pictures/videos of the
band so the fans will feel more engaged in the process. (Through Facebook and Twitter)
2. Make sure applications such as Songkick (where you can see which bands are
performing in your area) are up to date with the most recent scheduling.
3. Livestream with fans and livestream a concert to show how quirky they are/how much
they want their fans to be apart of their experience, even when they are across the country.
4. Interviews + music sessions with Altar TV, Pitchfork and other music websites/blogs.
5. Maybe have them collaborate with Vinyl Theatre (a band that is on the same label who
can work well together. Vinyl Theatre has a new single/hit now so the front bottoms can get
more recognized because of them)
6. Post their Dubsmashes on Facebook and Instagram.
7. Have them make a Periscope.
c. Develop a street team to physically post posters/hand out flyers all over concert venues/near
concert venues and near college towns and other places where the front bottoms demographic
would hang out. Include shops, venues and promotion locations to advertise the band. Have them
create Facebook events and invite all of their friends in order to spread the word about certain
concerts in the area. Have them post constant positive news/interviews of the band.
d. Launch social media and build several spotify playlists (these should change constantly)
1. Shower songs
2. Include other indie bands that have influenced their sound
3. What music they’re listening to now
e. “Twin Sized Mattress” is the most popular song on Youtube. It is about accepting and loving
one another. Have fans send videos of expressing love, then we’ll put it in a new lyric video.
f. Online giveaways/contests:
1. Have fans make a creative video and win a day to go bowling with the band.
2. If a fan can take the best photo of a member in the band at one of their concerts, they win
a signed CD
Advertising
a. Which sites will you advertise on? --Facebook/Twitter/Tumblr/Spotify/YouTube

4. Designs by Gracie Mintz, designs for the advertisements to be placed anywhere for TFB’s
tour/songs/downloads.
b. Ad Buy Breakdown:
i. Using banners to create visibility surrounding the release
ii. Targets that focus on social, search and retargeting
Future tasks:
-Make a teaser video for upcoming single
-When a new single is about to come out, have them do a countdown of them physically shaping
themselves into that number and post online.
-They’re playing Bunbury music festival, so cater to that area and the kind of people who attend that
festival
-Connect them to the Hope for a day non-profit organization so they can gain a new demographic. Hope
for a day allows kids to creatively express and learn, therefore uses these tools as a defense mechanism
for self harm and or suicidal thoughts. This can also lead towards developing young aspiring musicians.
Support LGBT-- promote encouragement and love for everyone.
-Brainstorm how to get them at a music festival for next summer
-Connect them with Apple music because it's a new application. It is an instantly recognizable image.
-Perform in lofts, basements, music stores and colleges/college towns
-Live performance on YouTube channel “BalconyTV” and their YouTube channel
-Video conference with fans / Twitter Q&A

5. -Try to market songs for MTV shows like Catfish, Fantasy Factory, Ridiculousness, Girl Code, Awkward
Publicity
a. Press Release(s)
i. Press Release for the Album coming out in September
b. Online placements
i. Features of a biography, interviews, preview blurbs, reviews, or mentions (blog posts)
ii. Sites on which the placements have appeared/you’d expect them to appear/you’d like them to appear
on - Pitchfork, Absolute Punk, Kerrang!,Rocksound, Alternative Press,Substream, Flippen Music, idobi
radio, Fuse TV, Artist to Watch MTV,
c. Publicity of media events and appearances
Demographic -
Fans of 90’s-early 2000’s punk pop rock
Brand Partnerships
a. Breakdown of the campaign content and how the artist will be promoted digitally: TFB partners with
Glamour Kills clothing and Urban Outfitters
i. Length and Timing - September - January 2016
ii. Idea - TFB design their limited edition own clothing, and sell it through GK. Do a
Photoshoot, and appear in the Santa Ana warehouse,and do an acoustic concert / meet and greet
iii. Goal - bring a new audience to the band, and sell the clothing
iv. Results - Sell out the clothing, and get put on a Glamour Kills tour
v. Partner with Urban Outfitters, sell the new album on vinyl exclusively in Urban
Outfitters Stores. Do a promotional instore tour at major Urban Outfitters across the US
b. Breakdown of the campaign content and how the artist will be promoted digitally: TFB partners with
the nonprofit “Hope for a Day”,a nonprofit that is committed to utilizing music and the movement it
creates as defense mechanism against suicide.
i. Length and Timing - Three months, announce it before going on tour
ii. Idea - TFB does a “Music Saved My Life” YouTube Video launch with Alternative
Press,and does an event with Hope for a Day.
iii. Goal - Help branch out their audience, show that they care about music helping others.
Get a feature in AP as well.
iv. Result - Gain new coverage for their album, help Hope for a Day, and continue to do
something HFAD in the future.
http://www.hftd.org/
http://www.hftd.org/about/music-saved-my-life
Radio Promotion

6. a. Put the their single on idobi Radio, and interview the band
b. Do an album live stream launch on Alt Nation Siriusxm
c. Send their single “Cough it Out” to College Radio Stations
d. Do a song feature on NPR’s - ROCK KEXP Station
e. iHeartRadio’s ALT 98.7 FM, Do an album listening party at the iHeart Radio Theater
Video Promotion/Digital Promotion:
● Music streaming sites have banners and advertisements (i.e. Spotify) that advertise upcoming
singles and albums
● Advertise upcoming music on sites such as: Soundcloud, Spotify, Youtube, Itunes, Pandora
● When singles come out make a lyric video so the music is already out while making the music
video
● Pitch singles to movie/tv production companies to use them in trailers and promos
● Make sample trailers/commercials/promos for shows using the music
● Another easy one is posting on social media and letting followers know dates of releases
● Have teasers of singles and videos on social media
● Have album streaming on sites but not available to download so they purchase off itunes
● Maybe a small screening of a new music video
● Album release party
Artist Development
● Tour with Twenty One Pilots
○ U.S. Tour
■ Echostage (Washington, D.C.)
■ Festival Pier (Philadelphia, PA)
■ Schottenstein Center (Columbus, OH)
■ Sumtur Amphitheater (Papillion, NE)
■ The Great Saltair (West Valley City, UT)
■ Red Rocks Amphitheatre (Morrison, CO)
■ Ryman Auditorium (Nashville, TN)
■ House of Blues (Orlando, FL)
■ Diamond Ballroom (Oklahoma City, OK)
■ The Greek Theatre (Los Angeles, CA)
■ Cal Coast Credit Union Open Air Theatre @ SDSU (San Diego, CA)
■ Fox Theater (Oakland, CA)
■ Revolution Concert House and Event Center (Garden City, ID)
■ Myth (Maplewood, MN)
■ Chaifetz Arena (St. Louis, MO)
International
● Global touring with Twenty One Pilots
○ O2 ABC (Glasgow, UK)
○ The Ritz (Manchester,UK)
○ O2 Shepherds Bush (London, UK)

7. ○ O2 Academy Oxford (Oxford, UK)
○ The Institute (Birmingham, UK)
○ Le Trabendo (Paris, France)
○ Trix (Antwerp,Belgium)
○ Tivolivredenburg (Utrecht, Netherlands)
○ Uebel & Gefahrlich (Hamburg, Germany)
○ Essigfabrik (Cologne, Germany)
○ Muffathalle (Munich, Germany)
○ Vogue Theatre (Vancouver,Canada)
○ O2 Academy Brixton (London, UK)
Performance
- Have the band play through a swap meet and flea market
- Marching with a big flag attached to one of the members
- Interactive with the crowd, give away bumper stickers
- Play through LA in a see through semi-truck (like Maroon 5 “Never Gonna Leave This Bed”
music video)
- Play at beach concerts in Huntington Beach Surfin’ Sundays Summer Concert Series
http://www.surfcityusa.com/events/detail/surfin-sundays-summer-concert-series/16631/
- Play at Twilight Concert Series on Santa Monica Pier
- Article in music discovery app “Pause” introducing their story and music
- “Emerging Artist of The Week” Obey Clothing Line
- http://www.obeyclothing.com/blog/?p=46315
- Article and soundcloud links
- Aviator Nation Summer Concert Series in Malibu store
- https://www.facebook.com/events/480081908813561/
- Venice Beach Music Festival Sept. 12
- http://www.venicebeachmusicfest.com/participate_bands.php
- Play a concert at the Melrose Trading Post on a stage
- Selling album, t-shirts, and band name nik naks
- Find stores and venues in San Francisco
- Rickshaw Stop
- The Fillmore
- The Independent
Timelines:
June 10: “West Virginia” goes on sale digitally and music video premieres
June 22: Plays sold-out‘Motorcycle Club Party - announcement - Joins the Fueled
by Ramen family
June 23: Releases “Cough it Out”
July 26: Mo Pop Festival – Detroit, MI
July 31: Maine Stat Pier – Portland, ME
August 15: Brewery Ommegang w/ Brand New – Cooperstown

8. September 4: Announces Tour
September 13: 104.5 Summer Block Party – Philly
September 19: Shadow Of The City Festival – Asbury Park, NJ