Bobbie Browning, SVP of Enterprise Strategy with GovDelivery, gives a short presentation on 2012 trends in government digital communications. Visit govdelivery.com for more content.

1. Welcome
Bobbie Browning, SVP Enterprise Strategy
October 16, 2012
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2. Sponsors & Partners
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3. Maximizing direct connections with the public
through digital communications
Effectiveness – Reach More People
Dramatically increase the number of people you reach
directly
Efficiency – Automate Complex Communications
Streamline communication across email, SMS, social media
and other channels
Engagement – Create Mission Value
Drive users to the online and offline activities that
create the most value for the public and your agency
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4. Deep experience – Substantial scale
• More than 550 public sector organizations transform their digital communications
with the help of GovDelivery
• More than one billion messages are sent quarterly by government agencies
through GovDelivery
• 30,000 people sign up every day through GovDelivery to receive digital messages
from the government
• Client messages have an industry-leading deliverability rate greater than 98%
• Clients typically grow the base of people they reach by 75% in the first year
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5. 2012 recap: Accelerate conversion from paper to digital
Continuing to accelerate conversion of paper processes to
digital (email-based statement or notice delivery &
confirmation)
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6. 2012 recap: Mobile integration with APIs
Dramatically increasing outreach through integrated
subscription capabilities and mobile apps through APIs
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7. 2012 recap: Using strong audience base to build communities
• Create virtual communities that include internal and
external stakeholders
• Leverage all direct connections (email lists, friends,
followers) to build powerful online communities
2012
2011
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8. NIST Manufacturing Extension Partnership Community
• Powerful, secure collaborative community that connects centers across
the country
• Engage stakeholders through groups, document/photo sharing,
messages & more to enhance participation and strengthen relationships
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9. 2012 recap: Connecting communication platforms
Linking inbound and outbound communication platforms to
have greater impact on outreach and customer service
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10. What’s Needed?
Collaborative Community
Digital Communication Citizen Service
Management &
Management Management
Engagement
Email FAQ’s Groups
Discussion
RSS Knowledgebase Forums
Events &
SMS/Text Inquiry Submission Calendars
Case Management Content
Social Media & Resolution Sharing
Blog* Social Media Blog
We want to
Keep me I need to submit interact and
updated on a question and collaborate on
my terms get answers common issues
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11. Creating mission value: U.S. Federal examples
Overall communications effectiveness More than 270% of new subscribers delivered from
saved $1.87 billion in taxpayer money the GovDelivery Network (partnerships with other
during 2010 Census government organizations)
Increased contracting web page views by 72% and Delivered more than 300 million digital messages to
generated a 255% increase in agency-offered recipients with images, announcements, and program
courses from digital communications campaign news in 2012
Reaching more than 510,000 subscribers through proactive Achieved over $1 million in savings and expanded
digital communications and generating 5 million+ the reach to over 2.3 million people, a more than
impressions through a dynamic news widget 1,000% increase in outreach
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