2. What’s Inside
1. Why B2B Marketers Should Take Mobile Marketing Seriously
2. The Case for B2B Mobile Marketing
3. Ways You Can Use Mobile to Educate Customers, Generate and
Qualify Leads, and Create Brand Loyalty
4. Email Marketing Trends
5. The App Advantage
6. Connecting Through Social Media
7. The Power of Video
8. Don’t Forget Trade Shows
9. The Final Authority: Your Web Site
10. Best Practices for Mobile Marketing
11. One Stop Mobile Lead Generation
Table of Contents
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9. More than 25% of B2B buyers do research on their business purchases using a smartphone.
The rapid increase in smartphone and tablet adoption means this scenario is becoming ever
more prevalent. Marketing to mobile users can open up a whole new world of opportunities
to grow your business. But it also requires a great deal of time and resources to develop and
implement a mobile strategy.
Online lead vendors who use mobile marketing platforms are adept at collecting informa-
tion about your target market and categorizing leads according to detailed demographics.
Leads are rated by their mobile activity using a highly reﬁned scoring system. This type of
system delivers qualiﬁed and veriﬁed leads from mobile users in real time. You can use
these leads to supplement your own mobile initiatives, especially while your strategies are
still in the development stage.
InsideUp makes extensive use of video assets and other mobile optimized marketing
techniques to reach business service seekers. Our lead generation platform can give you all
of the advantages of mobile marketing and provide you with top quality, ready to buy leads
for your business. Visit www.InsideUp.com for more information.
One Stop Mobile Lead Generation11.
Analyze the data you gather to gain an understanding of which prospects
are discovering and engaging with your company through a mobile device.
Observing their behavior patterns on various devices will also help you to
know what devices your customers are using and how they are engaging
through each one. This will give you valuable data and insights, which you
can use to optimize your overall campaign. Social media analytics tools
such as Sprout Social, Hootsuite and Buffer can offer valuable insights
that can help you keep your mobile marketing strategy on track.
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