Webcast presentation: Mobile Applications Do Not Grow on Trees - Mobile Development Lifecycle - Worklight, Jazzhub, Mobile Quality Assurance

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1© 2013 PointSource Confidential • www.pointsource.us • 877.843.7481
GRUC Webcast March 27, 2014
Mobile Doesn’t Grow On Trees: Mobile Development
Lifecycle with IBM Worklight, JazzHub, and Mobile
Quality Assurance (MQA)

PointSource specializes in mobility solutions for the
enterprise
with a focus on stunning design and intuitive cross-device experiences.
Turning vision into value in the mobile enterprise
Erik Burckart
describes the PointSource
mobile development
process.
Chris Hugill
PointSource’s CEO
interviewed by Websphere
Insights
Stephanie Trunzo
explains PointSource’s
mobile strategy.
Stephanie Trunzo
discusses Jazz Hub and
PSWhiteboard project

PointSource collaborates more efficiently with JazzHub
OSLC Mobile User
Group co-sponsor
JazzHub partner for mobile
development lifecycle
IBM Premier
Business
Partner www.OSLC.mobi www.PSWhiteboard.com
•  Allows client stakeholders to get
involved with projects directly
•  Display dashboards loaded with epics
and requirements in minutes
•  9 out of 16 active projects are with
clients, driving non-IBM participation
PointSource specializes
in mobility solutions for
the enterprise with a
focus on stunning design
and intuitive cross-device
experiences.
“Our client’s CEO was so impressed at how quickly we could set up a dashboard for
him allowing us to have additional conversations about how they should set up their
development environment for other projects.”
- Stephanie Trunzo, CCO, PointSource

WEB BASED REVOLUTION TO MOBILITY REVOLUTION

How do we do it all?

•  Kickoff Meeting
•  Epic Requirements
•  Identify Project Team
•  High Level Arch
•  Hero Screen
•  Information Design
•  Design Guide
•  Overall Schedule
Process Overview
Deﬁni&on
Development
Delivery
Support

PreSprint #1
•  Wireframes
•  Mockups / Specs
•  Task Breakdown /
Sizings
•  User Story Reqmts
•  Architecture
•  Tools, Tracking,
Dashboards
PreSprint
•  Requirement Sprint +1
•  Wireframes Sprint +1
•  Architecture Sprint +1
Sprint #
•  Development
•  Feature Test
Post Sprint
•  Sprint Demo
•  System Test
•  Design Scrub
•  Backlog Prioritization
•  Agreement on Sprint
+1
Milestone Delivery
Final Delivery
•  App deployment
and launch
•  Skills Transfer
•  Code Handoff
•  Project Handoff
•  Training Docs
•  Defect Mitigation
•  Enhancement /
requirement
gathering and
sizing
SOW
Sprint#
Content Signoff
Agreement

MOBILE SPECIFIC DESIGN CONSIDERATIONS
Mobile application patterns are very different from web patterns

Why we Love JazzHub – 5 Great Reasons!
1.  Transparency with clients
2.  Simple on-ramp: new project in 5 minutes
3.  Immediate collaboration
4.  Agile project tracking
5.  Source control
PointSource has 20+ active projects
in Jazz Hub with 14 clients

Why Develop in the Cloud?
•  Speed of time to market critical in mobility
–  Get projects running in hours, not weeks
•  IT budgets often overspent, or mobile strategy owned by non-IT org
(CMO office for example)
–  Direct cost savings over traditional local systems
–  Indirect cost savings to us and client through better project management,
lifecycle support
•  Supporting the full development lifecycle often not a priority… until it is
–  SaaS tools enable us to deliver higher quality, and better ongoing support
environments
•  Consulting/services with clients requires collaboration and hand-offs
–  Collaboration improves when technology is frictionless
–  Solve distributed connectivity issues
–  Runs efficiently multi-tenant for different businesses or business units
–  Onboarding and handing off solutions far more efficient

Leveraging Mobile Quality Assurance (MQA)

Coming next….BlueMix integrations

PointSource
Q & A

Create an engaging mobile shopping experience without boundaries
ENGAGE
Create brand consistency and
increase customer engagement
through a consistent user experience
SPEED
Launch the first phase of your ideal
mCommerce strategy in 3 months
SCALE
Conquer Black Friday with an
easily-scalable and elastic solution
A responsive, adaptive, and personalized commerce solution to reach your
customers on any device.
Currency

RESPONSIVE
Responsive layouts provide visually
compelling and targeted mobile
content.
SEO-FRIENDLY
Optimize and expand your
marketing campaign through smart
metadata management.
ADAPTIVE
Create content once, then choose
how it adapts to screen size and
connection speed.
Introducing Meticulous
Optimize your mobile marketing strategy with adaptive and responsive content
Using our IBM Web Content Manager Adapter

FIND
View orders by time and
customer priority; easily
locate items based on store
layout and availability.
SCAN
Scan or enter product
codes; or swap out of stock
items for substitutes.
STAGE
Print bag and carton labels
to stage and store orders in
appropriate holding areas.
CHECKOUT
Review orders with
customers; apply coupons
and value cards; and accept
payments.
Rethink order selection, pick and pack, and checkout processes
Introducing Associate
A steamlined mobile solution for order fulfillment and in-store operations.

hh gregg mobile web storefront
hh gregg wanted a mobile store front that enhanced their
brand with a personalized shopping experience in time for
2013 holiday season
•  Search product information, price compare and receive targeted promotions.
•  Mobile user experience experts ensured an intuitive and seamless cross
device experience.
Technologies:
•  Enhanced scalability and user experience by utilizing modern web
technologies like REST, single page architectures, and client-side MVC.
•  IBM Worklight 5, Backbone.js, and Foundation CSS
•  First of its kind WebSphere Commerce and IBM Worklight integration
Project Highlights:
•  Aggressive speed in delivery included a prototype one week after initial
contact with the client
•  Custom integration allowed mobile launch without affecting existing desktop
functionality
•  Performance that increased over standard Web >1400%
View Demo

FIMC
•  Business Need: PointSource created a mobile solution
allowing our client to expand their electronic brand
presence and increase customer satisfaction.
–  Mobile application increased customer awareness of and access
to product offerings.
–  Stronger customer brand engagement will aid in both product
usage and product value for consumer.
–  More positive brand perception can potentially create higher
subscription renewals.
•  Technologies Used: IBM Worklight 6, Backbone.js,
Marionette.js, and Foundation CSS.
•  Project Highlights:
–  Functional prototype available in only two weeks, allowing rapid
iterative design cycles and a high-quality finished product.
–  Implemented custom Wordpress Worklight Adapter to transform RSS
feed to JSON, allowing inline blog display in mobile application.
“PointSource's ability to translate our business objectives into a mobile strategy enabled us to deliver a solution that
adds value to our existing customers, and is a differentiator for us to attract new customers as well. In delivering
against our business goals, PointSource also identified ways for us to optimize for faster, higher quality delivery with
IBM tools for the mobile development lifecycle.”
- Scott Liberatore, President/CEO FIMC

Allstate Dealer Services •  Business Need: Allstate Dealer services
needed a mobile sales enablement tool
that streamlined the paperwork involved
when onboarding car dealerships to sell
their products.
–  PointSource utilized Business Analysts to
study their business processes and
discovered over 200 business rules to create a
simple and efficient tablet user interface.
–  Through careful integration with several
backend services, this intuitive mobile solution
reduced time for dealer registration from up to
30 days to within 1 day enabling dealerships
to begin to sell Allstate products more quickly.
•  Technologies Used: IBM Worklight 5,
JazzHub, Backbone.js, Underscore.js,
and Bootstrap CSS
•  Project Highlights: PointSource studied
information architecture which enabled
Allstate dealers to start selling Allstate
insurance over 70% faster than when
using the previous process.

Best Practice Example Capabilities:
•  Capture your ideas elegantly in a free solution
•  Import or capture a photo or document and sketch
on top of that to mockup drawings or wireframes
and designs
•  Save and share for continued collaboration
Industry applications:
•  Insurance claims adjusters may take photos of
damage and take notes about the damage
•  Doctors can make notes on x-rays
•  Product engineers can quickly sketch on existing
schematics
•  Kids can even draw funny faces on their pets, or
they can let their imagination go wild with freeform
drawing
Worklight:
•  Created to aid in our own creative processes by a
small team of our talent using IBM Worklight
•  Within 2 weeks from PoC we had a production-
ready, cross device solution
•  Built in Worklight using jQuery, Backbone, and
Bootstrap. Apache Cordova was used to integrate
with the native device camera and photo album
www.PSWhiteboard.com
JazzHub partner for mobile
development lifecycle

Enterprise Mobility Consultation with Industry Experts
First we take time to
understand your business,
customers and objectives.
Then we assess your current
mobile strategy.
Next we give you access to our
industry experts to provide mobile
strategy insights and advice.
Finally we provide tangible
recommendations and next steps.
No matter where you are in developing your mobile strategy, we can
help take your business further.
1
2
3
4
Contact us to schedule your one hour consultation and have the fee waived

PointSource iOS 7 Jumpstart
One hour consultation (fee waived) –
discuss your application goals and get instant
feedback from our team of experts.
Design uplift (2 days) – let us analyze
your application's user interface. After this
session you will have a list of action items to
modernize your design and interactions.
Full app scrub (5 days) – our experts will
analyze your entire codebase, including
your user interface and 3rd party libraries,
to assess design elegance, evaluate code
efficiency, and determine compatibility issues.
PointSource provides custom analysis to ensure that your application
will seamlessly leverage iOS 7 enhancements.
iOS 7 is coming. Are you ready? Choose from our 3 offerings to ensure
your application is prepared.
1
2
3

Worklight Experts Academy
From half-day virtual sessions to
5-day intensive bootcamps, PointSource
will provide an overview of features,
demos and tutorials. Our hands-on
workshops enable your development
team to create or support applications
with Worklight experts’ assistance.
PointSource provides customized training workshops to accelerate IBM
Worklight expertise within your own development organization.

WebSphere Commerce Adaptor for IBM Worklight
Consistent pricing, promotions and brand
experiences across various channels
Personalized promotions, content and
merchandising tools
Enhanced marketing, sales and fulfillment
capabilities
The PointSource team has created an adapter that
enables IBM Worklight to seamlessly integrate with
WebSphere Commerce. We’ve utilized the Worklight
platform’s HTTP Adapter framework to interface with
Commerce's RESTful interfaces and web services
in order to create an immersive mobile experience
through Commerce. The mobile application we’ve
built utilizes state-of-the-art JavaScript frameworks
to manage user state at the client, which enables
enhanced performance along with a superior user
experience for mobile shopping.

Connect With Us
Visit Us on the Web
www.pointsource.us
Contact Us Via Email
info@pointsourcellc.com
Contact Us Via Phone
1-877-843-7481

Thank you!

Webcast presentation: Mobile Applications Do Not Grow on Trees - Mobile Development Lifecycle - Worklight, Jazzhub, Mobile Quality Assurance

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Webcast presentation: Mobile Applications Do Not Grow on Trees - Mobile Development Lifecycle - Worklight, Jazzhub, Mobile Quality Assurance