Mkt 445 mkt445

1. MKT/445
SALES TOOLS AND STRATEGIES
The Latest Version A+ Study Guide
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MKT 445 Entire Course Link
https://uopcourses.com/category/mkt-445/
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MKT 445 Week 1 Sales Function Paper
Resources: University Library, Internet
Write a 700-to 1,050-word paper using your own organization, or an organization of your
choice, in which you address the following:
 Discuss how nonsales business functions affect the sales function for the
organization.
 Discuss, and provide examples, of how the sales functions of your selected
organization are affected by other nonsales business activities.
 Discuss how all of the functions within an organization work toward meeting the
organization’s strategic objectives.
Format your paper consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.

2. MKT 445 Week 2 Sales Plan: Phase One
You are the vice president of sales for the company of the product or service that you
selected. You have been asked to prepare a sales plan for the CEO.
Resources: University Library, Internet
Select an existing product or service.
Obtain faculty approval of the product or service.
Write a 1,750-word minimum sales plan report that is 6–10 pages in length including
charts and data graphs. In the sales plan report you must include the following:
 Description of your selected product or service
 Outline of where your product or service is in the product life cycle
 Environmental scan
 Situation analysis
 SWOTT analysis
Format your paper consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
MKT 445 Week 3 Sales Activities Paper and Flowchart
Resources: University Library, Internet
Write a 1,050- to 1,400-word paper in which you differentiate between the different types
of sales activities. Include a flowchart of the selling activities for business-to-business
sales, and a comparison of how business-to-business sales differs from
business-to-consumer sales. In your paper, you must include a minimum of five selling
activities, such as negotiation, lead generation, and approach to the customer.
Format your paper consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.

3. MKT 445 Week 3 Sales Plan: Phase Two
Resources: Sales Plan: Phase One paper, University Library, Internet
Utilize the organization and paper from Sale Plan: Phase One.
Write a 3,500-word minimum sales plan report that includes 12–22 pages in length with
charts and data graphs. In the sales plan report you must include the following:
 Executive summary
 Description of your selected product or service from the previous week
 Outline of where your product or service is in the product life cycle from the
previous week
 Environmental scan from the previous week
 Situation analysis from the previous week
 SWOTT analysis from the previous week
 Sales goals: Marketing; sales potential; and sales forecast chart with assumptions
 Strategic plan: Sales strategy and customer relationship strategy
 Tactics
 Budget in spreadsheet format
 Measurement tools
Format your paper consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
MKT 445 Week 4 Sales Management Paper
Resources: University Library, Internet
Write a 1,050- to 1,400-word paper in which you compare the different management
techniques used to optimize sales personnel performance. Address the following in your
paper:
 Identify a minimum of five management techniques including hiring, training, and
motivating.
 Include an analysis of the various sales management tools such as quotas,
targets, call reports, and sales reports, used in your selected organization.
 Include a description of who prepares these sales reports and how they relate to
the sales plan.
 Discuss how technology affects sales management in the chosen organization.

4. Format your paper consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
MKT 445 Week 5 Sales Relationship Paper
Resources: Electronic Reserve Readings, Internet, University Library
Research three articles on the customer to sales relationship.
Write a 1,050- to 1,400-word paper in which you compare and contrast the cost of
customer retention versus customer acquisition. Explain the different types of
relationships for business-to-business and business-to-consumer in the presale and
postsale in terms of the decision to buy and customer retention.
Format your paper consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
MKT 445 Week 5 Final Examination
Complete the final examination
MKT 445 Week 5 Sales Plan: Phase Three
You are the vice president of sales for the company of the product or service that you
selected. You have been asked to prepare a sales plan for the CEO. You have learned
that your product life cycle has changed. Select a new product life cycle stage.
Resources: University Library, Internet
Use the product or service selected for the Week One Sales Plan: Phase One paper.
Select a new product life cycle stage.

5. Write a 3,500-word minimum revised sales plan that is 12-20 pages in length, including
charts and data graphs. Address the following in your revised sales plan:
 Illustrate the changes to your product’s life cycle.
 Outline what additions need to be made to your original sales plan.
 Reassess the market environment and situation analysis assuming that several
changes have occurred in the market.
 Develop a plan for ongoing customer relationships and evaluate what incremental
opportunities are available.
 Identify sales performance measurement tools that enable you to gauge future
performance.
Format your paper consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.