1. How does your audience use social media?
CREATORS Publish a blog or webpage
24% Upload self-created audio/music or video
Write articles or stories and post them
CONVERSATIONALISTS Update status on social networking sites
33%
Post ratings/reviews of products or services
CRICTICS Comment on others’ blogs
37% Contribute to online forums
Contribute to/edit entries in a wiki
COLLECTORS Use RSS feed
Vote for websites online
20% Add “tags” to webpages or photos
JOINERS Maintain profile on a social networking site
59% Visit social networking sites
Read blogs & online forums
Listen to podcasts
SPECTATORS
Watch video by other users
70% Read customer reviews & ratings
Read Tweets and others’ posts
INACTIVES
None of the above
17%
How Nonprofit Volunteers Can Use Social Media Change for a Dollar, LLC