Demand Gen Report's Strategy & Planning series session presented by Vidyard

1. #SPS2015
Top 5 Video Trends That Will
Boost Your Demand Gen Results
In 2016
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#SPS2015
Demand Gen Report: @DG_Report
Alicia Fiorletta: @AliciaFiorletta
Vidyard: @vidyard
Joe Gelata: @RevenueEngineer

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Joe Gelata
Head of Global Demand
Generation & Revenue Operations
Vidyard
Panelists
@RevenueEngineer
MODERATOR:
Alicia Fiorletta
Content Strategist, Demand Gen Report

7. The Top 5 Video Trends
That Will Boost Your Demand Gen Results in 2016
Joe Gelata
Head of Demand Gen & Revenue Ops, Vidyard
@RevenueEngineer

8. 4 billion videos
every day
6 billion hours
per month
80% of all web
traffic by 2018

9. 72% of B2B buyers watch
videos throughout their
entire path to purchase
Nearly half view 30
minutes or more of video
content while researching
Source: ThinkWithGoogle

10. 2X Click
Through Rates
41% Higher Click
Throughs With Search
80% Increase in
Page Conversions
2 Mins Longer
on Websites
95% Report Increasing
Investments in Video
97% Increase in
Purchase Intent
Video Works
for Business

11. Top 5 Video Trends
#5 Video Automation

12. #5 Video Automation
Use post-roll actions and embedded events to guide buyers
through a content journey
Simple messaging, fun or
inspiring, focus on
benefits
Educational, visual product
demo’s, testimonials, thought
leadership
www.vidyard.com/tour

13. #5 Video Automation
Brand Videos
Explainer Videos
Fun Campaign Videos
Live Webinars
Thought Leadership
Product Tours
Product Feature Videos
On-Demand Webinars
Client Testimonials

14. BONUS: Use Analytics to Improve
Losing 40% within
first 10 seconds!
60% watched
until the end
Advanced video analytics can help you identify which videos are best
engaging viewers and which ones are generating conversions.

15. Top 5 Video Trends
#4 Video for Events

16.  Pre-event awareness to drive booth traffic
 Video capture at events for thought
leadership and testimonials
 Post-event content on your site
 Content can be gated for lead gen!
#4 Video for Events

17. Top 5 Video Trends
#3 Lead Scoring with Video

18. #3 Lead Scoring with Video
546471 Apr 6, 2015 11:35 Visit Web Page Watched Pricing_Video_2015: 100%
546266 Apr 2, 2015 12:04 Visit Web Page Watched Tale_Two_Marketers: 80%
michael@globex.com
546470 Apr 6, 2015 11:32 Visit Web Page Watched Acme_Testimonial: 75%

19. #3 Lead Scoring with Video
VIDEO TYPE STARTED COMPLETED
Campaign Videos +10 points +5 points
Whiteboard Videos +15 points +10 points
Demo Videos +20 points +15 points
On-Demand Webinar +30 points +50 points
 Track video viewing activities as actionable insights
 Use for lead scoring, segmentation, custom nurtures
 Powerful insights for sales team to close more $$$
546471 July 6, 2015 11:35 Visit Web Page Watched Pricing_Video_2015: 100%
546470 July 6, 2015 11:32 Visit Web Page Watched Acme_Testimonial: 75%
546266 July 2, 2015 12:04 Visit Web Page Watched Tale_Two_Marketers: 50%
546258 July 2, 2015 12:01 Visit Web Page Watched Event_Keynote: 100%
michael@globex.com

20. Top 5 Video Trends
#2 Video in Email

21. Boost open rates, click-through rates, and
overall audience engagement
#2 Video in Email
Pro tips:
 Video as a clear CTA can increase CTRs
 Use large thumbnail with play button; use
animated GIF to simulate playback
 Link to landing page where video is the star
or link to dedicated page for video
 Autoplay video if visitor selected thumbnail

22. Top 5 Video Trends
#1 Video Personalization

23. #1 Personalized Video
What is it?
 Including unique details about a viewer in a
video
 Use text or image
 Show your audience you’re talking to them
as an individual

24. #1 Personalized Video

25. #1 Personalized Video
The results
 Personalized subject line increases opens
 Personalized splash screen in email
increases clicks
 Increased video consumption
 Increased landing page conversion
Click Through Rate Increase:
16x

26. Additional Resources to Help
The Video Marketing Handbook
www.vidyard.com/video-marketing-handbook
Vidyard Video Marketing Blog
www.vidyard.com/blog

27. Thank You!
Joe Gelata
Head of Demand Gen & Revenue Ops, Vidyard
@RevenueEngineer
joe@vidyard.com

28. #SPS2015
Joe Gelata
Head of Global Demand
Generation & Revenue Operations
Vidyard
Q&A Panelists
@RevenueEngineer
MODERATOR:
Alicia Fiorletta
Content Strategist, Demand Gen Report

29. #SPS2015
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