Mais conteúdo relacionado Semelhante a Creating Impactful Spatial Experiences by Carlo Giannasca (20) Creating Impactful Spatial Experiences by Carlo Giannasca1. MADE Talk 22 July 2014 1
Designing an effective
wayfinding system
Proprietary and confidential information ©Urbanite* 2014
2. What Urbanite do?
We activate physical spaces
by translating brand ideas,
stories and customer journeys
into three dimensions in ways
that enriches both the space
and the lives of those who
interact with it.
MADE Talk 22 July 2014 2
Designing an effective
wayfinding system
Proprietary and confidential information ©Urbanite* 2014
3. The Purpose Urbanite of workshop
team
Carlo Giannasca
Charlie Bromley
Joanna Mackenie
Adam Longo
Bridget Atkinson
Henry Ellis-Paul
Bianca Mediati
Proprietary and confidential information MADE Talk 22 July 2014 ©Urbanite* 2014 3
Designing an effective
wayfinding system
4. Designing an effective
wayfinding system Purpose of workshop
MADE Talk_22 July 2014
Designing an
effective wayfinding
system
Proprietary and confidential information ©Urbanite* 2014
MADE Talk 22 July 2014 4
Proprietary and confidential information ©Urbanite* 2014
5. Designing an effective
wayfinding system What is wayfinding?
A structured number
of decisions leading
to the destination.
MADE Talk 22 July 2014 Proprietary and confidential information ©Urbanite* 2014 5
Identification
Identification
Destination
Decision
point
Decision
point
Decision
point
Confirmation
Confirmation
Confirmation
Start
6. Principles
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Designing an effective
wayfinding system
MADE Talk 22 July 2014 6
7. Designing an effective
wayfinding system Principles
1
Create an identity at
each location
that differs from the
others.
Source: http://www.ai.mit.edu/projects/infoarch/publications/mfoltz-thesis/node8.html
MADE Talk 22 July 2014 Proprietary and confidential information ©Urbanite* 2014 7
8. MADE Talk 22 July 2014 8
Designing an effective
wayfinding system
Proprietary and confidential information ©Urbanite* 2014
Principle 1 Create an identity at each location
9. MADE Talk 22 July 2014 9
Designing an effective
wayfinding system
Proprietary and confidential information ©Urbanite* 2014
Principle 1 Create an identity at each location
10. Designing an effective
wayfinding system Principles
2
Create landmarks to
provide orientation
cues and memorable
locations.
MADE Talk 22 July 2014 Proprietary and confidential information ©Urbanite* 2014 10
11. Principle 2 Create landmarks to provide orientation cues and memorable locations
MADE Talk 22 July 2014 11
Designing an effective
wayfinding system
Proprietary and confidential information ©Urbanite* 2014
12. Principle 2 Create landmarks to provide orientation cues and memorable locations
MADE Talk 22 July 2014 12
Designing an effective
wayfinding system
Proprietary and confidential information ©Urbanite* 2014
13. Principle 2 Create landmarks to provide orientation cues and memorable locations
MADE Talk 22 July 2014 13
Designing an effective
wayfinding system
Proprietary and confidential information ©Urbanite* 2014
14. Principle 2 Create landmarks to provide orientation cues and memorable locations
MADE Talk 22 July 2014 14
Designing an effective
wayfinding system
Proprietary and confidential information ©Urbanite* 2014
15. Designing an effective
wayfinding system Principles
3
Create structured
paths that are easy
to understand.
MADE Talk 22 July 2014 Proprietary and confidential information ©Urbanite* 2014 15
16. Principle 3 Create structured paths that are easy to understand
MADE Talk 22 July 2014 16
Designing an effective
wayfinding system
Proprietary and confidential information ©Urbanite* 2014
17. Principle 3 Create structured paths that are easy to understand
MADE Talk 22 July 2014 17
Designing an effective
wayfinding system
Proprietary and confidential information ©Urbanite* 2014
18. Designing an effective
wayfinding system Principles
4
Simplify the
navigational choices.
MADE Talk 22 July 2014 Proprietary and confidential information ©Urbanite* 2014 18
19. MADE Talk 22 July 2014 19
Designing an effective
wayfinding system
Proprietary and confidential information ©Urbanite* 2014
Principle 4 Simplify the navigational choices
20. Designing an effective
wayfinding system Principles
5
Create areas of
differing visual
character.
MADE Talk 22 July 2014 Proprietary and confidential information ©Urbanite* 2014 20
21. MADE Talk 22 July 2014 21
Designing an effective
wayfinding system
Proprietary and confidential information ©Urbanite* 2014
Principle 5 Create areas of different visual character
22. MADE Talk 22 July 2014 22
Designing an effective
wayfinding system
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Principle 5 Create areas of different visual character
23. Designing an effective
wayfinding system Principles
6
Provide the user
with a map if area is
large and complex.
MADE Talk 22 July 2014 Proprietary and confidential information ©Urbanite* 2014 23
24. Principle 7 Provide the user with a map if area is large and complex
Parramatta Rd Broadway
George St
12 Minute Walk
MADE Talk 22 July 2014 24
Designing an effective
wayfinding system
Proprietary and confidential information ©Urbanite* 2014
05A
01
02
11
Thomas St
Mary Ann St
Harris St
Quay St
Jones St
Wattle St
Buckland St
The Goods Line
Abercrombie St
Ultimo Rd
Pitt St
WENTWORTH
PARK
VICTORIA
PARK
BELMORE
PARK
Alumni Green
CENTRAL
STATION
RAILWAY
SQUARE
CHINATOWN
TAFE
DARLING
HARBOUR
ABC
ULTIMO
HAYMARKET
CHIPPENDALE
Devonshire St tunnel
Central Park
TAFE
Macarthur Street
POWERHOUSE
MUSEUM
BROADWAY
SHOPPING
CENTRE
Blackfriars St
Mountain St
Darling Dr
Regent St
Lee St
McKee St
21-27
51
08
Omnibus Lane
Mary Ann
Street Park
Kelly St
03 12
04
09
05B
05C
05D
10
11
ABC 07
You Are Here
7 Minute Walk
06
25. Designing an effective
wayfinding system Principles
7
Locate signs at
decision points.
MADE Talk 22 July 2014 Proprietary and confidential information ©Urbanite* 2014 25
26. MADE Talk 22 July 2014 26
Designing an effective
wayfinding system
Proprietary and confidential information ©Urbanite* 2014
Principle 7 Locate signs at decision points
27. MADE Talk 22 July 2014 27
Designing an effective
wayfinding system
Proprietary and confidential information ©Urbanite* 2014
Principle 7 Locate signs at decision points
When placing signs at the decision
points in the space, ask two questions:
1 Should a sign be placed here?
2 What destinations should be included
on the sign?
28. Designing an effective
wayfinding system Principles
8
Establish clear
sight lines to aid
navigation.
MADE Talk 22 July 2014 Proprietary and confidential information ©Urbanite* 2014 28
29. MADE Talk 22 July 2014 29
Designing an effective
wayfinding system
Proprietary and confidential information ©Urbanite* 2014
Principle 8 Establish clear sight lines to aid navigation
30. MADE Talk 22 July 2014 30
Designing an effective
wayfinding system
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Principle 8 Establish clear sight lines to aid navigation
31. Designing an effective
wayfinding system Principles
9
Provide a universal
visual language that
will be understood
by all.
MADE Talk 22 July 2014 Proprietary and confidential information ©Urbanite* 2014 31
32. Designing an effective
wayfinding system Principle 9 Provide a universal visual language that will be understood by all
MADE Talk 22 July 2014 Proprietary and confidential information ©Urbanite* 2014 32
33. Designing an effective
wayfinding system What not to do
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MADE Talk 22 July 2014 33
34. MADE Talk 22 July 2014 34
Designing an effective
wayfinding system
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What not to do
35. Designing an effective
wayfinding system What the should have done
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MADE Talk 22 July 2014 35
36. Designing an effective
wayfinding system Principles
10
Assume everyone is
a first-time visitor.
MADE Talk 22 July 2014 Proprietary and confidential information ©Urbanite* 2014 36
37. Designing an effective
wayfinding system Principles
11
Design for the
broadest audience
possible.
MADE Talk 22 July 2014 Proprietary and confidential information ©Urbanite* 2014 37
38. Designing an effective
wayfinding system Principle 11 Design for the broadest audience possible
User groups to consider:
Unimpaired
Sight
Hearing
Situational
Developmental
Literacy
Mobility
MADE Talk 22 July 2014 Proprietary and confidential information ©Urbanite* 2014 38
39. Designing an effective
wayfinding system Principle 11 Design for the broadest possible audience
Where a sign can be temporarily
obscured, eg. In a crowd, the sign
should be placed at a height of not
less than 2000 mm above the ground
plane of the finished floor
2200
1872
1709
1227
729
1000 1400 1600 2000
Signs should be placed within a zone
at a height not less than 1400mm
and not more than 1600mm above
the plane of the finished floor. Where
space in this zone is used up, the
zone for placement of signs may
be extended downward to not less
than 1000 mm from the plane of the
finished floor.
Zones Common View/reach/DDA
1830
20°
30°
Total Comfortable Viewing Zone = 482mm
AS 1428.2
Source: National Endowment For The Arts, Needs Assessment Survey Instrument, Produced 6Y National Access Centre, USA
1200 – 1600
Tactile
Signage Zone
700
Min Height
Common Reach
Signage Zone
AS 1428.2
Tactile
Signage
Zone
Zone of
Common
Reach
MADE Talk 22 July 2014 39
1550
Average
Eye Height
1220
Average
Eye Height
Proprietary and confidential information ©Urbanite* 2014
40. Process
MADE Talk 22 July 2014 40
Designing an effective
wayfinding system
Source: Wayshowing; Per Mollerup
Proprietary and confidential information ©Urbanite* 2014
41. Process
MADE Talk 22 July 2014 Proprietary and confidential information ©Urbanite* 2014 41
Designing an effective
wayfinding system
1
Define
the problem.
42. Designing an effective
wayfinding system Process Define the problem
Consider the following:
1 What is the real problem?
2 Are there related problems?
3 Is there anything unique?
4 What is the budget?
5 What is the timeline?
MADE Talk 22 July 2014 Proprietary and confidential information ©Urbanite* 2014 42
43. Process
MADE Talk 22 July 2014 Proprietary and confidential information ©Urbanite* 2014 43
Designing an effective
wayfinding system
2
Gather
the information.
44. Designing an effective
wayfinding system Process Gather the information
Consider the following:
1 Who are the users?
2 How will they use the site?
3 What will be their movement patterns?
4 When how will they access the site?
5 Does the architecture aid in wayfinding?
6 Will branding influence the design?
7 Best practice benchmarking
MADE Talk 22 July 2014 Proprietary and confidential information ©Urbanite* 2014 44
45. Process
MADE Talk 22 July 2014 Proprietary and confidential information ©Urbanite* 2014 45
Designing an effective
wayfinding system
3
Analyse the data.
46. Designing an effective
wayfinding system Process Analyse the data
Consider the following:
1 Understand requirements of all users
2 Times places where problems occur
3 Appropriate nomenclature
4 Language requirements
5 KPIs for success
MADE Talk 22 July 2014 Proprietary and confidential information ©Urbanite* 2014 46
47. Process
MADE Talk 22 July 2014 Proprietary and confidential information ©Urbanite* 2014 47
Designing an effective
wayfinding system
4
Develop
the wayfinding
strategy.
48. Designing an effective
wayfinding system Process Develop the wayfinding strategy Strategy Options
There a 4 types of strategy models that
organise most wayfinding systems:
1 Connectors
2 Districts
3 Landmarks
4 Streets
Source: The Wayfinding Handbook, David Gibson
MADE Talk 22 July 2014 Proprietary and confidential information ©Urbanite* 2014 48
49. Designing an effective
wayfinding system Process Develop the wayfinding strategy Strategy Options
1
Connector model
The Forbidden City,
Beijing
• Strong central axis
• Concentric system of
gateways clearly lead
the way
• Symbolic of the courts
power and dominance
2
Districts model
Cambridge
• Organic evolution over
many centuries
• Adopted a system of
individual precincts with
distinct names, coat of arms
and specific gateways
• Organising Gothic buildings
into understandable entities
3
Landmarks model
Rome
• Devised by Pope Sixtus V to
creater a grander setting for
the Catholic empire
• Axial roads and landmark
focal points
• Located at the centre point
of each axis was a major
civic landmark
4
Streets model
New York City
• A simple wayfinding
mechanism was devised
in 1811
• A grid of sequentially
numbered streets
Source: The Wayfinding Handbook, David Gibson
MADE Talk 22 July 2014 Proprietary and confidential information ©Urbanite* 2014 49
50. Designing an effective
wayfinding system Process Develop the wayfinding strategy Strategy Options
NORTH
BUILDING
SOUTH
BUILDING
MADE Talk 22 July 2014 Proprietary and confidential information ©Urbanite* 2014 50
CONNECTOR
1
Connector model
2
Districts model
3
Landmarks model
4
Streets model
Source: The Wayfinding Handbook, David Gibson
CONNECTOR
WEST
BUILDING
EAST
BUILDING
MAIN STREET
EAST STREET
WEST STREET
NORTH STREET
51. Process
MADE Talk 22 July 2014 Proprietary and confidential information ©Urbanite* 2014 51
Designing an effective
wayfinding system
5
Plan the signage.
52. Designing an effective
wayfinding system Process Plan the signage
There a 4 types of sign catagories:
1 Identification
2 Directional
3 Orientation
4 Regulatory
MADE Talk 22 July 2014 Proprietary and confidential information ©Urbanite* 2014 52
53. Designing an effective
wayfinding system Process Plan the signage
1 Identification
MADE Talk 22 July 2014 Proprietary and confidential information ©Urbanite* 2014 53
54. Designing an effective
wayfinding system Process Plan the signage
2 Directional
MADE Talk 22 July 2014 Proprietary and confidential information ©Urbanite* 2014 54
55. Designing an effective
wayfinding system Process Plan the signage
3 Orientation
MADE Talk 22 July 2014 Proprietary and confidential information ©Urbanite* 2014 55
56. Designing an effective
wayfinding system Process Plan the signage
MADE Talk 22 July 2014 Proprietary and confidential information ©Urbanite* 2014 56
57. 1-
20
A-E
A
Sign Hierarchy
MADE Talk 22 July 2014 57
Designing an effective
wayfinding system
Proprietary and confidential information ©Urbanite* 2014
Process Plan the signage
S1 External Building ID
S7 Level ID S10 Amenity ID
Blade sign
Door ID
S9 BOH Room ID
Electrical Room
Service Lift
O1 Safety Decal
S2.A External Totem
O2 Operational O3 Statutory
No Smoking
CCTV in operation
Hours of Operation
Communications Room
Fire Stairs
FHR
Fire Control
Hazards
S3 Tenant Directory Lift Level
Directional
Lift Carriage
Directional
Lift Carriage
Identification
S4 S5 S6
S8 Destination ID
S2.B Bollard
58. D
C
B
F
G
D
C
B
E
F
G
C
B
E
F
G
B
B
S5 Lift Carriage Directional
(Messaging TBD)
S5 Lift Carriage Directional
(Messaging TBD)
S5 Lift Carriage Directional
(Messaging TBD)
S5 Lift Carriage Directional
(Messaging TBD)
S5 Lift Carriage Directional
(Messaging TBD)
S5 Lift Carriage Directional
(Messaging TBD)
S5 Lift Carriage Directional
(Messaging TBD)
S5 Lift Carriage Directional
(Messaging TBD)
IDENTIFICATION DIRECTIONAL
S2
S3
S4
External Totem
Tenant Directory
Lift Level Directional
Lift Carriage Directional
Lift Carriage Identification
Level ID
Destination ID
REGULATORY
MADE Talk 22 July 2014 58
Designing an effective
wayfinding system
Proprietary and confidential information ©Urbanite* 2014
Process Plan the signage
S1 External
ID
T1
S3 Tenant Directory S2 External
Totem S2 External
Totem S3 Tenant Directory
A
H
A
H
A
H
A
A
S5 Lift Carriage Directional
(Messaging TBD)
S5 Lift Carriage Directional
(Messaging TBD)
S5 Lift Carriage Directional
(Messaging TBD)
S5 Lift Carriage Directional
(Messaging TBD)
S7 Level
ID
00
S7 Level
ID
00
S7 Level
ID
00
S7 Level
ID
S7 Level
ID
00 00
S7 Level
ID
00
S7 Level ID
(Messaging TBD)
S5 Lift Carriage Directional
(Messaging TBD)
S5 Lift Carriage Directional
(Messaging TBD)
S5 Lift Carriage Directional
(Messaging TBD)
S4 Lift Level Directional
(Messaging TBD)
S4 Lift Level Directional
(Messaging TBD)
S4 Lift Level Directional
(Messaging TBD)
S4 Lift Level Directional
(Messaging TBD)
S9 BOH Room ID
Goods Lift
S4 Lift Level Directional
(Messaging TBD)
S4 Lift Level Directional
(Messaging TBD)
S4 Lift Level Directional
(Messaging TBD)
S4 Lift Level Directional
(Messaging TBD)
S1 External
ID
T1
S2 External
Totem
(WB design)
S2 External
Totem
(WB design)
S3 Tenant Directory
S3 Tenant Directory S9 BOH Room ID
Electrical Room
S7 Level ID
(Messaging TBD)
S1
S10
D2
External Building ID
Amenity ID
Suspended Directional
S5
S6
S7
S8
S9 BOH Room ID
O1
O2
Safety Decal
Operational
O3 Statutory
Masterplan locations
59. Process
MADE Talk 22 July 2014 Proprietary and confidential information ©Urbanite* 2014 59
Designing an effective
wayfinding system
6
Design
the physical forms.
60. MADE Talk 22 July 2014 60
Designing an effective
wayfinding system
Proprietary and confidential information ©Urbanite* 2014
Process Design the physical forms
Consider the following:
1 How it relates to the context
2 How many types are required
3 Lighting requirements
4 Dynamic signage monitors
61. MADE Talk 22 July 2014 61
Designing an effective
wayfinding system
Proprietary and confidential information ©Urbanite* 2014
Process Design the physical forms
Develop a proportional system
whose forms maximise
standard material sheet sizes
to minimise waste.
1200 x 2400 (Standard sheet size)
600 x 1200
300 x 600
300 x 300
150 x 300
150x
150 600 x 600 1200 x 1200
62. Process Design the physical forms
A proportional modular sign family
Designing an effective
wayfinding system
Identification Sign
300 x 300 mm
Identification Sign
600 x600 mm
Directional Sign
1200 x 300 mm
MADE Talk 22 July 2014 62
Identification Sign
2400 mm high
Orientation Sign
600 x 3000 mm
Regulatory Sign
900 x 150 mm
3000
2400
1800
1200
600
Proprietary and confidential information ©Urbanite* 2014
63. Process
MADE Talk 22 July 2014 Proprietary and confidential information ©Urbanite* 2014 63
Designing an effective
wayfinding system
7
Design
the graphics.
64. Designing an effective
wayfinding system Process Design the graphics Viewing distances legibility
3 metres
MADE Talk 22 July 2014 64
Sign
Viewing distance
in meters
6 metres
9 metres
12 metres
15 metres
10 mm
Letter height
in millimetres
20 mm
30 mm
40 mm
50 mm
The diagram above illustrates the recommended letter height relative to viewing distances for a person with average eye sight
Proprietary and confidential information ©Urbanite* 2014
65. Designing an effective
wayfinding system Process Design the graphics Choosing the best typeface for signage
Two important characteristics of letterforms affect its legibility
1 High x-height
✓
✕
Futura Helvetica
2 Open counter space
Flama ✕
✓ Akzidenz Grotesk
Proprietary and confidential information ©Urbanite* 2014
MADE Talk 22 July 2014 65
66. MADE Talk 22 July 2014 66
Designing an effective
wayfinding system
Proprietary and confidential information ©Urbanite* 2014
Process Design the graphics Typeface Selection Criteria
Consider the following:
1 The character of the architecture
2 The brand the organisation
3 Clarity and legibility
4 International recognition
5 Timelessness
67. Black
Grey
Red
Orange
MADE Talk 22 July 2014 67
Designing an effective
wayfinding system
Light reflectancy (LR) of typical colours
Blue
Yellow
Green
White
Process Design the graphics The science of colour
Proprietary and confidential information ©Urbanite* 2014
68. Process Design the graphics The science of colour
K1 { } x 100 = H
Text colour: White (85)
Background Colour: Red (13)
MADE Talk 22 July 2014 68
Designing an effective
wayfinding system
K1 – K2
Example
13 – 8
13 { }x 100 = 38 85 – 13
85 { }x 100 = 84
Text colour: Black (8)
Background Colour: Red (13)
Insufficient contrast for display Sufficient contrast for display
✕ ✓
K1 = Highest colour value
K2 = Lowest colour value
H = Contrast value
Optimal contrast value is at least a hue of 70
In wayfinding contrast is important for
ease of reading.
TEXT TEXT
Source: Arthur Passini
Proprietary and confidential information ©Urbanite* 2014
69. Forward right arrow
Process Design the graphics Directional Hierarchy
1
4
MADE Talk 22 July 2014 69
Designing an effective
wayfinding system
Proprietary and confidential information ©Urbanite* 2014
Arrow configuration principles
Diagrammatic Sign Elevation
Forward up arrow
Right arrow Left arrow
Forward left arrow
Diagrammatic Sign Plan View
1 2
3 4
5
4
2
5
3
1
2
5
3
70. MADE Talk 22 July 2014 70
Designing an effective
wayfinding system
Proprietary and confidential information ©Urbanite* 2014
Process Design the graphics Sign layout
Grid articulates zones for arrows,
pictograms and type
71. Process
MADE Talk 22 July 2014 Proprietary and confidential information ©Urbanite* 2014 71
Designing an effective
wayfinding system
8
Implement
the system.
72. MADE Talk 22 July 2014 72
Designing an effective
wayfinding system
Proprietary and confidential information ©Urbanite* 2014
Process Implement the system
Provide the following:
1 Drawings and manufacture specification
2 Message schedule
3 Sign location masterplan
4 Select competent suppliers you can trust
5 Prototype
6 Revise and supervise manufacture
7 Defects inspection
73. Process
MADE Talk 22 July 2014 Proprietary and confidential information ©Urbanite* 2014 73
Designing an effective
wayfinding system
9
Evaluate
the results.
74. MADE Talk 22 July 2014 74
Designing an effective
wayfinding system
Proprietary and confidential information ©Urbanite* 2014
Process Evaluate the results
Action:
1 Evaluate after an appropriate period of use
2 Get feedback from staff
3 Get feedback from visitors
4 Identify what works and what doesn’t
5 Fix it!
75. References
Websites
urbanite.com.au
https://www.segd.org/
http://fontsinuse.com/
tags/125/wayfinding
swiss-miss.com
BOOKS
Wayshowing:
A Guide to Environmental
Signage Principles Practices
Per Mollerup
Wayfinding:
People, Signs and Architecture
Paul Arthur and Romedi Passini
The Wayfinding Handbook
Information Design for
Public Places
David Gibson
Signage and Wayfinding Design
Chris Calori
Signage Systems Information
Graphics
Andreas Uebele
BLOGS
http://ilovetypography.
com/2012/04/19/the-design-of-
a-signage-typeface/
http://www.pinterest.com/
explore/way-finding/?p=2
http://opentype.info/blog/
category/wayfinding/
http://typophile.com/
node/12990
http://designspiration.net/
search/signage/
Designing an effective
wayfinding system
MADE Talk 22 July 2014 Proprietary and confidential information ©Urbanite* 2014 75
76. Thanks
Proprietary and confidential information ©Urbanite* 2014
Designing an effective
wayfinding system
MADE Talk 22 July 2014 76